Next year’s edition of the popular tournament will be the 20th DP World Tour event held at the Sutton Coldfield venue, also moving to a new summer date of June 29 – July 2. British bookmaker Betfred will also remain as title sponsor for 2023 and 2024. In 2023, they will be celebrating their fifth year of support for the event after first sponsoring the tournament in 2019. The tournament has been hosted by some of British golf’s leading players since 2015, including 2023 Ryder Cup Captain Luke Donald at The Grove in 2016, Justin Rose in 2018 at Walton…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Al Zorah Golf Club, a subsidiary of Al Zorah Development Company, a joint venture between the Government of Ajman and Solidere International, the leading holistic real estate master developer in the emirate, has attained GEO Certification. This achievement is a key milestone for the club, whose management has placed sustainability at the forefront of operations for several years. This prestigious recognition has come about in two keyways; through the agronomic work to preserve the native ecosystems and through the golf club’s support of local communities. To help preserve the local ecosystem, the landscaping of Al Zorah Golf Club was produced…
ORCA GOLF, a fast-growing premium golf bag production company has partnered with Great Britain’s #1 Golf Cart Caddie Company, Stewart Golf to expand brands. In this first-ever move, for ORCA Golf founders Deborah Bennett and Erica Bennett, the Partnership is an extension of the Boca Raton-based company’s mission and vision to expand the company as a global player in the golf industry.This strategic joining of brands is not your typical run-of-the-mill corporate announcement; there is a significant aspect to this partnership. ORCA Golf, is the country’s only women-owned golf equipment company. Its principals, Deborah Bennett and Erica Bennett, founded…
Shot Scope, the industry-leader in advanced GPS and shot tracking technology, have launched a branding and customisation programme for laser rangefinders – giving a unique edge to the impressive rangefinder collection. Shot Scope’s custom rangefinder programme now allows golf clubs to customise rangefinders for their members, as well as sell them as tournament and corporate/charity outing gifts. In addition, professional and amateur golf tournaments, university teams, event sponsors, golf resort destinations and others can now connect their brand with golfers who utilise rangefinders to drive their performance on the golf course. The new Shot Scope customisation service, which prints logos…
GOLF+ – the leading VR golf application on the market – announces upcoming updates to the GOLF+ experience in time for the holiday season, including the ability to play lifelike recreations of Pebble Beach Golf Links and Pinehurst No. 2, new equipment from Callaway Golf and TaylorMade, and game improvement capabilities like putting analysis and mini training games. Using the Meta Quest 2 VR headset, GOLF+ users can now experience the subtleties of Donald Ross’s turtleback greens at Pinehurst and the wind-whipped tee shot at Pebble Beach’s 7th hole, all from the comfort of home. Pinehurst No. 2 will be available…
Together with founders Bob and Renee Parsons, PXG is thrilled to announce the upcoming drop of its first-ever apparel collaboration. PXG has partnered with global pop superstar and fellow golf aficionado Nick Jonas to develop a modern and fashionable collection of golf-inspired apparel, hats, bags, socks, and slides that deliver performance, comfort, and style on the course or anywhere you play. The PXG x NJ Capsule Collection will be available on November 15, 2022. “Bob and I are around the game of golf almost every day of our lives. We love how it brings us together with others who share our passion. Someone who’s…
4Par, the first augmented reality golf app, has officially launched in the Apple Store and Google Play. 4Par is a golf app that allows users to play putting and chipping games with friends and family, track results, and improve performance, all from their mobile devices. With a putter or wedge in hand, users of all ages and skill levels compete against each other while the clock ticks down. Utilizing augmented reality, 4Par generates a series of target rings, which players either putt or chip towards. The app also features graphs and stats that provide users with feedback on their performance. Founded by Bryan Robinson…
symplr®, the leader in enterprise healthcare operations software and services including provider data management, workforce management, governance, risk management, and compliance software-as-a-service (“SaaS “) solutions, is pleased to welcome Sepp Straka to Team symplr. Straka will sport the symplr logo as he tees off at the Sanderson Farms Championship in Mississippi. A PGA TOUR winner in 2022, Straka moved to the United States at age 14 and played collegiate golf at the University of Georgia, and now resides in Birmingham, AL. With a 7th place finish in last season’s FedExCup rankings, Straka looks to continue his upward trajectory and establish himself as…
Even before the pandemic led to surging golf participation, Steph Curry has arguably been doing more than anyone to reshape the sport, since Tiger Woods. Beyond competing in professional tournaments, Curry elected to fund the Howard University golf teams. On top of that, the inaugural season of his Underrated Golf Tour recently concluded, which gave kids with limited financial resources the chance to compete on a national stage. Through such feats, Curry isn’t just making golf cooler, he’s proactively creating avenues to grow the game for people of all walks of life. Accordingly, Caddyshack to Corner Office (CCO), has shown how golf can transform peoples’…