In just two short months, St Andrews Links has seen dramatic results at its range facility through the new installation of Toptracer Range – a move which has led to higher usage from golfers of all ages thanks to the innovative, experiential offering now available at The Home of Golf. As part of a long-term partnership between the world’s number 1 range technology and the world-famous St Andrews Links, Toptracer Range has completely transformed the practice facilities on-site. Since August of this year, St Andrews’ practice facility has seen almost 1 million balls hit on Toptracer in over 10,000 sessions,…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Members and guests can look forward to an enhanced golfing experience at The Manor House Golf Club in 2023 with the acclaimed Wiltshire venue making a number of upgrades to its championship course this winter. Already renowned for its quality and outstanding year-round condition thanks to the exceptional drainage of the par-72 layout, officials at the club have announced a further period of course investment, with a major sustainable bunker renovation project among the improvements being made. Greener by design, The Manor House is introducing BunkerMat technology on the majority of its 80 bunkers to improve sand retention on the…
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BRS Golf, the world leader in tee time management software, has acquired Europe’s foremost golf technology providers, Albatros Datenservice and Digital Golf Solutions. The acquisition on 30 November represents a major step in the growth strategy of BRS Golf’s parent company, NBC Sports Next, expanding its golf operations into mainland Europe, and South Africa. BRS Golf, Albatros Datenservice and Digital Golf Solutions’s closely aligned products and services, combined with a shared focus on continued product development and customer support, will bring benefits to golf course partners and golfers across all territories. The acquisition will see the creation of an expanded…
PGA TOUR stars Justin Thomas and Jon Rahm join Tiger Woods and Rory McIlroy as golfers committed to play in the TGL, a new tech-infused golf league in partnership with the PGA TOUR that will begin play in 2024. The announcement was made by TMRW Sports co-founders Woods, McIlroy and founder and CEO Mike McCarley. “Justin and Jon are tremendous additions to join Tiger and Rory as the next PGA TOUR players announced as part of TGL. Both are major champions who have spent time as the number one player in the world and have represented their home countries in golf’s biggest team match-play events,” said McCarley. “They…
Since 2021, Players 1st has been supporting clubs across England as part of England Golf’s Membership: Give it a Shot campaign. The company behind the trusted customer experience platform, has been used by clubs in England since 2017, and has gone on to launch experience surveys within nearly 250 clubs across the country. In the wake of the Covid-19 membership resurgence, affiliated clubs have been able to access the membership suite of surveys as part of the campaign’s support offer. Equipped with this armoury of three valuable and specific member experience survey templates, clubs are awakening to a new level…
In a breakthrough moment in the history of women’s sports, the athletes of the LPGA Tour, the world’s leading destination for female professional golfers, will compete for more than $101 million in official purses in 2023. The LPGA today announced that the 2023 schedule will comprise 33 official events, with a total official prize fund of $101.4 million, along with the biennial playings of the Solheim Cup and the Hanwha LIFEPLUS International Crown. “Because of our athletes, partners, volunteers and incredible fans, 2023 will be a banner year for the LPGA Tour,” said LPGA Commissioner Mollie Marcoux Samaan. “The schedule…
As the global golf season officially came to a close following the DP World Tour action in Dubai last week, leading shaft brand Fujikura enjoyed another successful year on tour. The company had two Major Championship winners using its products, along with the PGA Tour’s FedEx Cup winner and DP World Tour season title winner, Rory McIlroy, who trusted the combination of the VENTUS 6X Black in his driver and VENTUS Black 9X in his 5-wood throughout the year, along with VENTUS in his 3-wood and driving iron in selected events. Eight out of the current top 15 players in the world…
Golf’s moving floor Zen Green Stage will be one of the largest first-time exhibitors at the 70th PGA Show, golf’s longest running and largest global business gathering, January 24-27 in Orlando, Florida. With an 800sq ft booth #1361 adjacent to industry giants such as PING, TrackMan, Callaway and Titleist, the UK-based company will be inviting golf’s top buyers to try its precisely-adjustable playing surfaces at the sport’s most prestigious trade exhibition. A full-size 20ft Zen Green Stage will be on display alongside the new-for-2023 Zen Swing Stage, which is a compact model for full swing play only. Zen is also set…
At long last, modern golf entertainment leader Topgolf will open its 83rd global venue on Monday, Nov. 28, in Meridian, Idaho, roughly 10 miles west of Boise. Located off Interstate 84 at Eagle View Landing development, the new venue will be the first to serve the state. “The Boise community has let us know how excited they are to have a Topgolf opening near them, and we’re just as excited to join the community,” said Topgolf Chief Operating Officer Gen Gray. “Consider this an open invitation to Boise and beyond to come play around at Topgolf. Our whole experience is focused on just letting loose and having fun –…