Boasting more than 50 golf courses set across some of the country’s most beautiful landscapes, Fife has earned a reputation as one of the world’s best regions for golf. Golfers of all ages and abilities visit the Scottish county to test their game on courses steeped in tradition, with the iconic Old Course at GEO Certified St Andrews Links — host of the 150th Open Championship in July — arguably the most famous of them all. It’s been a big year of tournament golf for the region with the Hero Open returning to Fairmont St Andrews for the second time, while the Old Course…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
J.Lindeberg is proud to announce an exclusive multi-year agreement signing of female golfer, Nelly Korda. This puts Scandinavian apparel brand, J.Lindeberg at the centre of a new golfing generation. Nelly will join forces with J.Lindeberg and debut their partnership at the Diamond Resorts Tournament of Champions Presented by IOA this weekend, January 14th. “I am very excited to join the J.Lindeberg team. It is a brand that I have known for a long time. The quality of their product is what caught my attention. The combination of fashion and design combined with performance sets them apart. I am really looking…
Jumeirah Golf Estates, managed by wasl Asset Management Group, is a world-class residential golf destination with two internationally acclaimed championship golf courses, Earth and Fire, operated by Dubai Golf, a subsidiary of wasl. The DP World Tour Championship, the fifth and final Rolex Series event of the season, has been played on the Earth Course since 2009 and has been the setting for several of the most iconic moments in DP World Tour history with star names such as Rory McIlroy, Jon Rahm, Matt Fitzpatrick and Collin Morikawa securing victory at the venue. Measuring 7,706 yards from the tournament tees,…
In business or leisure, procuring people movers like street-legal golf carts is often a choice between utility, style, eco-mindedness, and cost – most likely a partial combination of one or two of these. However, surges in electric vehicle (EV) technology have boosted development in this space, and leaders are beginning to emerge – with Central Florida and Ultimate Carts in particular a bright spot of growth. In EV golf cart manufacture, market leaders ICON and Epic are making good on their goals to make EV attainable to all. Epic EV, based in San Diego, has been in the game for…
#TeamTaylorMade Taylormade athletes Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Dustin Johnson, Sergio García, and Matthew Wolff go through their warm up session on the range. They go through everything from 75 yard flighted wedges to 330 yard baby draws while even sneaking in some banter along the way.
Officials at Five Iron Golf, the nation’s leading indoor golf and entertainment experience, and Invited, the World Leader in Private Clubs®, today launched a cross-promotional and member entertainment experience at The Metropolitan, Chicago’s preeminent destination for business professionals and community leaders. At The Metropolitan, the best and brightest can come together to work efficiently, network and make connections, and enjoy delicious handcrafted cuisine. Five Iron Golf has installed two state-of-the-art golf simulators and will bring their knowledge and expertise to inspire community and make golf enjoyable for the avid player, the entertainment seeker, and everyone in between. The announcement was celebrated on November 17 as Invited’s…
Wearing her signature ECCO BIOM® G5 shoes, ECCO GOLF ambassador Lydia Ko secured her 19th career victory on Sunday at the LPGA Tour’s final event of the season, the CME Group Tour Championship. Ko has enjoyed a special year in 2022, securing multiple victories in a season for the first time in six years. Going into this week, Ko was sitting pretty at the top of both the Race to the CME Globe rankings and the LPGA’s coveted Rolex Player of the Year award, knowing that a strong finish to the season could secure several accolades. This week, Ko, who has been…
In just two short months, St Andrews Links has seen dramatic results at its range facility through the new installation of Toptracer Range – a move which has led to higher usage from golfers of all ages thanks to the innovative, experiential offering now available at The Home of Golf. As part of a long-term partnership between the world’s number 1 range technology and the world-famous St Andrews Links, Toptracer Range has completely transformed the practice facilities on-site. Since August of this year, St Andrews’ practice facility has seen almost 1 million balls hit on Toptracer in over 10,000 sessions,…
Ullna Golf & Country Club in Stockholm has been confirmed as the venue for the 2023 Volvo Car Scandinavian Mixed from June 8-11, 2023. The innovative event – co-sanctioned by the DP World Tour and Ladies European Tour – arrives in Sweden’s capital city for the first time, featuring a field of 78 women and 78 men playing for one prize fund and one trophy. Earlier this year, Linn Grant made history on home soil when she became the first female winner of Volvo Car Scandinavian Mixed at Halmstad Golf Club. The Swede produced a nerveless display of frontrunning on…
Swing Control, manufacturers of a performance-based golf and lifestyle apparel brand, has named Read the Greens, GOLF Media to promote its new fall styles as well as their 2023 spring collection. “We’re excited about working with the Read the Greens team,” said Swing Control Brand Manager Josh Mark. “They have enjoyed a long and successful career in the golf media space and are very well respected. I’m confident that they will help us grow our relationships and brand awareness with the media and will prove to be a valuable asset to Swing Control.” Swing Control is rooted in golf. The…