With a focus on golfers in search of new technology engineered to deliver precise control and consistency, PING introduced the i230 irons and iCrossover today. The newest entries into PING’s popular “i” series are now available for custom fittings at authorized PING retailers around the world. “The new i230 irons and iCrossovers are for avid players who want to get better,” said John K. Solheim, PING CEO & President. “In the i230 iron, we’ve engineered a lot of performance into one design. It has the precise control and consistency of a players iron with an amazing feel while offering the…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
GOLF+ – the leading VR golf application on the market – has secured investments from some of the biggest names on the PGA Tour, NFL, NBA, and MLB to propel its revolutionary platform forward and fulfill the company’s vision of making golf more accessible for everyone. Led by Breyer Capital, the star-studded list of investors includes Rory McIlroy, Jordan Spieth, Tom Brady, Stephen Curry, Mike Trout, and Ben Crenshaw. These individuals recognize that GOLF+ has created a new pathway to enjoy the sport that is appealing to players of all levels, and an onramp to grow the game globally. Other…
The July heatwave may have kept golfers off the course, but they more than made up for it in August with member rounds exceeding 2.7 million across the UK & Ireland – according to new data from 1,500 golf clubs published by BRS Golf. August was the strongest month for member participation this year, outperforming July for the first time on record as temperatures soared to in excess of 40 degrees in some parts of England. BRS Golf data from 2022 shows that the effects of the golfing boom precipitated by the Covid-19 pandemic are still with us. · 7.4…
ECCO® GOLF ambassador, Lydia Ko, delivered an emphatic final round on Sunday at the Oak Valley Country Club, to claim a four-shot victory at the BMW Ladies Championship. Ko, who has enjoyed a rich vein of form since returning to the winner’s circle on the LPGA Tour in 2021, fired a blistering seven-under-par 65 to finish 21-under-par for the tournament. Ko’s 18th career title was especially poignant, as it was her first victory in her country of birth, South Korea, and just a couple of hours away from where she was born. This week, Ko triumphed wearing her signature edition…
The redesigned Links course at La Hacienda Links Golf Resort has been shown in a glorious new light by a new set of images and drone footage commissioned by the luxury 36-hole Spanish resort. Up-and-coming English photographer and videographer James Hogg spent three days in southern Spain shooting the emerging European resort including the new-look Links layout, which reopened in July following a major renovation by American architect Kurtis Bowman. Hogg, who is based in the north-west of England and has captured many of the region’s finest courses on film including Royal Birkdale, Formby and Hillside, was thrilled to have…
Premium golf apparel brand Abacus Sportwear’s latest collection sets a new standard in performance and design thanks to the introduction of a ground-breaking technology that promises to keep golfers fully protected from the elements yet remain comfortable in all climates. Some of the key pieces in the Abacus AW22 Collection feature 37.5 Technology, a unique and highly innovative breakthrough in material science that helps keep the body at the ideal core temperature – 37.5 degrees Celsius – so that wearers can perform at their best in all conditions. “Pitch, featuring 37.5, our most technologically advanced fabric ever, is the flag…
deWiz AB has closed out its current Series-B funding round with more than 43 million SEK (nearly 4M USD) in new investment dedicated to its deWiz Golf business. The oversubscribed investment will showcase deWiz’s wearable swing modifying technology through additional marketing, further global expansion, continued product development, and added staffing to support further growth. And with financial backing secured for the golf vertical, deWiz AB can continue development on new verticals, including sports like basketball and tennis, as well as broader applications across gaming and healthcare. The Series-B funding round was backed by the original investors group, and includes new…
As part of the commitments outlined in the Australian Golf Strategy the bodies are working together more closely than ever before to collaborate and enable year-round partnerships in golf across Brand, Digital, Tournaments, Broadcast and Community Programs. The multi-year deal with BMW is the first partnership to span the breadth of the Australian Golf ecosystem and will see BMW become the official car partner of the ISPS Handa PGA Tour of Australasia, WPGA Tour of Australasia, Fortinet Australian PGA Championship, ISPS HANDA Australian Open, WPGA Championship and several Webex Players Series & State Open Tournaments. BMW will also have access…
As the club goes through some major improvements to the course, clubhouse and business activities, GEO Foundation will provide long-term support to the club for the foreseeable future, helping to deliver a world leading sustainable golf roadmap for the club and for future generations of Lusaka golfers. This working partnership will help ensure that the course improvements to the greens, irrigation system and practice ground are carried out in a sustainable manner and to the highest standard, while also giving the club confidence in decision making through GEO Foundation’s unbiased independent advice. The work is currently focused on the ongoing…