Golf Business TechnologyGolf Business Technology
  • Business News
  • Technology News
  • Features
  • Opinion
  • Videos
  • Supplier Spotlight
  • About Us
  • Contact Us
  • Email Newsletters
  • Media Pack
LinkedIn Twitter Instagram
  • FREE Email Newsletters
  • About Us
  • Contact Us
  • Media Pack
LinkedIn Twitter Instagram
Golf Business TechnologyGolf Business Technology
  • Business
        • Appointments
        • Course Management
        • Drone Solutions
        • Event Management
        • Golf Architecture
        • Golf Club
        • Golf Machinery
        • Golf Resorts
        • Golf Sponsorship
        • Industry News
        • Investment & Mergers
        • Irrigation Systems
        • Sports News
        • Sustainability
        • Turf Management
  • Technology
        • Artificial Intelligence
        • Augmented Reality
        • Autonomous
        • Booking Software
        • Clothing & Footwear
        • Club Management Software
        • Coaching / Training
        • Data & Analytics
        • Driving Range
        • Golf Course
        • Golf Entertainment
        • Golf Equipment
        • GPS software
        • Home Simulators
        • Indoor Golf
        • Launch Monitor
        • Rangefinders
        • Shot Tracking
        • Swing Aids
        • Virtual Golf
        • Wearables
  • Videos
  • Features
  • Opinion
  • Supplier Spotlight
LinkedIn Twitter Instagram
Golf Business TechnologyGolf Business Technology
Home»Features»Golf participation in the UK & Ireland is still hot
Features

Golf participation in the UK & Ireland is still hot

Aboo TayubBy Aboo TayubOctober 25, 2022Updated:October 27, 2022No Comments4 Mins Read
Twitter LinkedIn Facebook Email
Golf participation in the UK & Ireland is still hot
Share
LinkedIn Twitter Facebook Email

The July heatwave may have kept golfers off the course, but they more than made up for it in August with member rounds exceeding 2.7 million across the UK & Ireland – according to new data from 1,500 golf clubs published by BRS Golf.

August was the strongest month for member participation this year, outperforming July for the first time on record as temperatures soared to in excess of 40 degrees in some parts of England.

BRS Golf data from 2022 shows that the effects of the golfing boom precipitated by the Covid-19 pandemic are still with us.

· 7.4 million member rounds were played in Q3 2022, a five per cent increase on Q2 this year, but a one per cent decrease YOY.
· Over the first nine months of 2022, BRS Golf facilitated 19.6 million member rounds. With no lockdowns to reduce member play or post lockdown booms to inflate it, member rounds this year are 1.8 million ahead of 2021, 2.5 million ahead of 2020 and 8.7 million ahead of pre-covid levels in 2019.
· This represents 10 per cent growth YOY, 15 per cent growth on 2020 and 81 per cent growth on 2019. The sample set of golf clubs has remained stable over the last few years, with no material change in the numbers to affect the data.

Member Rounds by Country

  • England 9.65M (6 consecutive months with 1M+ rounds registered)
  • Ireland 4.3M
  • Northern Ireland 1.4M
  • Scotland 3.2M
  • Wales 1M

Taking a more granular look at the biggest market, England, shows there has been growth in member rounds across the board. Using 2019 as the base line, BRS Golf has recorded a 79 per cent growth in rounds in the Midlands, 85 per cent growth in the North and an impressive 102 per cent growth in the South of England. This equates to in excess of 1.7 million rounds in the North, 1.4 million in the South, and over 1.3 million in the Midlands.

Member numbers

The graph below shows the level of registered BRS Golf members over time, with a steady increase seen before the COVID pandemic and spikes in members joining in 2020, 2021 and 2022. The levels of registered members have remained pretty constant at around 677,000 over the last few months.

This metric is something golf clubs will be keeping a close eye on over the coming months as the cost of living crisis continues to impact households across the country. To help clubs with member retention, BRS Golf provides a suite of technology that allows clubs to drill down into member participation reporting, create customised payment cycles and subscription offers, and enable flexible membership solutions.

Visitor golf

GolfNow has seen a similarly strong 2022, with demand for visitor tee times consistently high. Over the first nine months of the year GolfNow has generated £8.85 million in visitor green fee revenue and 360k+ course rounds for its club partners. The online tee time giant has now reported six consecutive months with in excess of £1M in additional green fee revenue generated for clubs on the platform.

  • 1,413 course partners sold rounds on GolfNow
  • £8.85 million in green fee revenue for clubs
  • The average basket value in the first nine months is £54.08, with the average Price per Player being £24.50. This represents a 25 per cent increase on the same period in 2019.
  • The days of play has shifted slightly from the last edition of this report. Over the course of the summer months, GolfNow has seen more golf being played during the weekdays. Monday-Friday has accounted for 57 per cent of bookings YTD, with weekend play accounting for 43 per cent of bookings.

Speak to one of our dedicated account managers about how GolfNow can help your club drive visitor green fee revenue.

BRS Golf helps clubs make data driven decisions based on member and visitor behaviour. Contact us for in depth data and analysis tailored to you.

Download BRS Golf Quarterly Report Q3 2022 .pdf

Share. LinkedIn Twitter Facebook Email
Aboo Tayub

Aboo Tayub is the editor and publisher of Golf Business Technology. A very keen golfer, Aboo has also worked in the business & technology publishing sector for over a decade.

Related Posts

Interview – Clive Mayhew, Play Today

March 7, 2023

Oceantee shortlisted for prestigious global tech award

February 22, 2023

Golfers Reap Benefits as Tecton Brings Innovative Ketone Beverage to PGA Show

February 1, 2023
Add A Comment
Most Read

NBC Sports Next becomes first online distribution partner for Teesnap, opening the door for Golf Courses to join Golfnow’s global, tee time marketplace

March 16, 2023

Dormie Network announces Michael Sheely as Director of Agronomy at new GrayBull as David McClay Kidd design on pace for 2024 opening

March 16, 2023

PGA Show – My First Experience 

March 16, 2023
Supplier Spotlight
  • Foresight
    Foresight Sports 
  • Inrange Golf
Golf Business Technology
LinkedIn Twitter Instagram
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2022 Golf Business Technology Ltd, Northern Ireland, Company No. NI677833 All rights reserved

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo