Husqvarna, a global leader in robotic lawnmowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters – one of the world’s most historic golf tournaments. The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, Husqvarna will also be the official robotic mowing partner of the DP World Tour. “Golf is the perfect stage to demonstrate the performance of Husqvarna’s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide. This partnership marks a shared commitment to reinvent…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Golf Brands Inc. will unveil a comprehensive range of new product launches at the PGA Show, Booth #2301, across its MacGregor Golf and Ben Hogan brands whilst showcasing existing Ram and Zebrainventory. Alongside the latest 2026 introductions, the stand will also feature a broad selectionof established, best-selling products displayed in both component and fully assembled formats. These will include package sets, accessories, golf bags, and a full complement of woods and irons, highlighting Golf Brands Inc.’s depth of offering across all key equipment categories. MacGregor GolfMacGregor Golf will introduce several significant new products for the 2026 season, including the MacGregor…
AuraWell, a sister company of MagnaWave, will officially debut at the 2026 PGAShow, January 21–24 at the Orange County Convention Center. Showcasing the first-and-onlyFDA-cleared Class II high-powered frequency therapy device, AuraWell introduces acutting-edge wellness technology designed for golfers who want to play more, feel better, andextend their time on the course without changing their routine. Visit Booth #1390 to experienceit firsthand. For many golfers, the day starts at work and ends on the course. There’s no time to warm up orstretch, just grab the bag and head to the first tee. As a result, they often don’t hit their strideuntil…
Founded in Seoul in 2021 by former GAP and Banana Republic buyers, KHALHON’ reimagines American prep through a global, urban lens—bringing together performance engineering, cultural insight, and everyday versatility.What began as a product-focused brand has grown organically into a global community spanning North America, Europe, and Asia, supported by a rapidly expanding wholesale network and cultural footprint. In 2025, KHALHON’ was named No.1 Golfwear Brand at Korea’s First Brand Awards, the country’s largest consumer-led brand survey, based on votes from over 450,000 consumers—underscoring the brand’s strong cultural resonance and consumer trust. As a new generation reshapes golf into a lifestyle-driven…
Toptracer, the world’s number one range technology, announces Kenilworth Golf Club in Warwickshire, England has installed the first Toptracer Indoor location in the United Kingdom and all of Europe. Toptracer Indoor is the same beloved range experience golfers can find at their ranges but now offered inside. Players can enjoy all their favorite Toptracer games while experiencing the most accurate indoor system, combining Toptracer ball flight data and impact data from Foresight Sports, the trusted leaders in optical launch monitor technology. Lessons can be taught via Toptracer Coach and in partnership with Sweetspot, bay time can be booked online. Kenilworth Golf Club,…
WiTricity AI Tech, LLC, the global leader in wireless electric vehicle (EV) charging, announced today that it will exhibit at the 73rd annual PGA Show, taking place January 20–23, 2026, in Orlando, Florida. Attendees are invited to visit Booth #2173 to experience WiTricity’s latest advancements in wireless charging technology for golf carts, neighborhood electric vehicles (NEVs), personal transportation vehicles (PTVs), and more. At the show, WiTricity will showcase its MR/1™ 900W Wireless Charging system, a revolutionary solution designed to make EV charging as simple as parking. Purpose-built for low-speed and specialty electric vehicles, the MR/1 enables fully automatic charging when…
Original Penguin®, a division of Perry Ellis International, announced today that it will proudly exhibit at the 2026 PGA Show, January 21-23, 2026 (Booth #6173) highlighting its new Summer/Fall 2026 golf collection. Building on decades of heritage and a growing presence across country clubs, golf facilities, and off course shops worldwide, Original Penguin’s latest designs blend modern performance fabrics withiconic, retro-inspired style—celebrating the brand’s enduring connection to sport and leisure. “Our presence at the PGA Show continues to be an important platform for Original Penguin,” said Oscar Feldenkreis, CEO and President of Perry Ellis International. “We’re excited to share what’s next for…
ROBORANGER, presented by Ultimate Golf & Leisure Inc. announces plans to exhibit at the 2025 PGA Show, January 20–23, at the Orange County National Golf Center and Convention Center in Orlando, FL. Roboranger will be featured during Demo Day on January 20, where the fully autonomous range picker will be demonstrated live, showcasing its precision, safety, and sustainability benefits for golf facilities of all sizes. During the main show (January 21–23), attendees can visit booth #1162 to explore the full lineup of automation solutions and learn how courses across North America are transforming their operations with Roboranger. “We’re thrilled to…
OnPar Automation is heading to Orlando for the 2026 PGA Show and bringing the future of golf range operations with them. From January 21–23 at Booth #3183, OnPar will present a fully integrated automation ecosystem designed to help driving range operators cut labor, boost efficiency, and unlock new revenue streams. At the center of the lineup is the Range Picker™ by Relox Robotics — a fully autonomous ball-picking robot built for precision and performance. Also featured: next-gen ball management systems from AOS, and a newly announced partnership with Inrange®, the leading global provider of radar-based tracking and immersive range technology.…
Five companies have been selected to participate in the International Network Of Golf Media Showcase of New Products at the 2026 PGA Show in the Orange County Convention Center in Orlando. This event will take place on Thursday, Jan. 22 at 12:30 pm in Room 312-A in the Media Center. All media covering the 2026 PGA Show are invited to attend along with ING members. The International Network of Golf is a non-profit, media-based membership organization that has been networking the golf industry since 1990. ING members, who represent diverse careers and businesses in media and golf, collaborate to support…