Tell us about PGA TOUR 2K23 and what it has to offer? PGA TOUR 2K23, our latest entry in the golf simulation video game franchise, features authentic playable pros, licensed and community-created courses, Topgolf Mode and iconic cover athlete Tiger Woods. What challenges do you/2K face when developing these golf games? It’s exciting to brainstorm how to enhance the overall gameplay experience for each entry. For example, when developing the game, a major priority was to make PGA TOUR 2K23 all about playing your way. Regarding gameplay, raising the level of customization and personalization was one of the biggest improvements…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Dozens of courses and operators across the US, from T10 US resorts to 9-hole daily fee courses, are rolling out an automated tee sheet waitlist from SCPGA partner, Noteefy. Nearly all are seeing the positive impact to booked rounds and golfer experience instantly. As golf has exploded in popularity over the last few years – many course operators today have a good problem: too many golfers calling for too little availability. “We receive what feels like 500 calls a week asking about available tee times” says Brian Reed, GM of Simi Hills Golf Club. This manual process not only has both operators…
An exclusive feature collaboration with Golf Business Technology and Qondor Golf, an ancestral sport and entrenched in its traditions, is known to be a very time-consuming activity, and even more so when there is slow play on the course! What golfer has never been confronted with this scourge during a game? It is from this observation that Qondor was born. Qondor proposes three complementary solutions, based on geolocation, in order to optimize the management of golf courses, as well as golfers’ experience. Qadence: to eradicate slow play Slow play is a real problem, whether for golfers, who end up losing…
The United States Golf Association is accelerating its work toward a more sustainable game with the deployment of a multi-year, multi-million-dollar investment toward reducing golf’s use of water. The organisation’s $30 million commitment over the next 15 years will advance underutilized strategies and technologies that golf courses can use to economically reduce their use of water, a vital and increasingly regulated natural resource with near- and long-term cost and availability concerns. The work will focus on irrigation optimization, advanced conservation innovation and water sourcing and storage. “The long-term economic and environmental sustainability of green-grass golf courses – where more than 25 million…
In response to customer demand, OCEANTEE, the sustainable golf brand, has expanded its tee offer to include retail bag packaging. Made from an environmentally friendly material that is new to golf, the OCEANTEE retail bags resemble traditional golf tee bags – complete with hanger hole – allowing them to easily be integrated into existing slat wall retail space. The retail bags are, unsurprisingly, made from recycled materials and are 100% recyclable. What is remarkable and unique about the packaging material is that it contains BDP® biotechnology. Biodegradable Organic Polymers (BDP for short) is a revolutionary ingredient that speeds up the…
Audubon International – the environmentally focused non-profit organization offering members numerous certifications and conservation initiatives to protect the areas where we all live, work, and play – announces that it is seeing strong growth in first-time membership and recertification applications across its six flagship programs, including Audubon Cooperative Sanctuary Program (ACSP) for Golf, Green Lodging, Green Hospitality and Signature Sanctuary. Land stewardship, alternative energy development and global climate change are at top of mind for decision makers in many business sectors. A partnership with Audubon International makes more sense with every passing year, and 2023 is no exception. “We continue to…
The National Golf Federation (NGF) recently released data that indicates around 40% of allpeople who pick up a golf club and swing it, only do so off-course. They spend their afternoons and weekends attending indoor simulator venues and driving ranges. And while the latter has often been seen as an underwhelming affair, and a bit stale – Inrange® Golf’s approach to creating engaging driving range experiences has started to fundamentally change that. On top of their already impressive suite of games and courses, Inrange® has just rolled out a new experience that is now live at their partner sites, called…
His deft touch around the green and stinging long irons are a feature of the game that makes Shane Lowry such an exciting watch, but his coach understands on a deeper level what really makes him a world class operator. It’s the fearless determination that Lowry first displayed on a national level as a 22-year-old at Baltray. He took down the rest of Europe’s elite as an amateur, making history in the Irish Open and showing composure beyond his years. It was the defining moment of his early career and brings back fond memories for coach Neil Manchip. The Scot…
Toptracer, the #1 range technology in golf, celebrated the successes of its partners at the 2022 EMEA Toptracer Range Awards event in March 2023. The ceremony is designed to celebrate the combined success of Toptracer’s growing community of range partners, highlighting the excellent service provided by more than 160 Toptracer-enabled facilities in the region. The awards saw over 100 entries from Toptracer Range’s European partners, with venues vying for top spot in seven different categories, which included: Top VIP Bays, Top Marketing Award, Top Charity Award, Top Appearance Award, Top Event Award, Top Spirit Award, and Top Newcomer Award. The…