Zero Friction, LLC, a leading innovator of golf products, has announced its return to The PGA Show. Renowned for its high-quality, technologically advanced products, Zero Friction will unveil two new additions to its catalog at this year’s show, the Victory Tour golf glove and the Victory Tour™ golf ball. The company will also debut a patriotic line of USA golf gloves, hats, tees, and towels. Attendees can explore Zero Friction’s complete golf lineup at booth 1101 during the annual PGA Show, January 21-23, 2026. “The PGA Show always provides the perfect start to the new year for Zero Friction and…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Men’s grooming brand expands innovation lineup with Hypochlorous Acid sprays designed to soothe, refresh, and protect hardworking skin in the elements Oars + Alps, the premium men’s grooming brand built for active, outdoor lifestyles, will debut its latest innovation at the 2026 PGA Show: the Skin Saver Collection. This new line of hypochlorous acid sprays is engineered to help golfers keep their skin clean, calm, and refreshed from the first tee to the final putt. The collection will be showcased at Booth #4251 during the PGA Show at the Orange County Convention Center from January 21 – 23, 2026. Designed…
GENIUS, a new, first-of-its-kind golf ball featuring embedded electronics that capture crucial putting data – will debut at the 2026 PGA Merchandise Show in Booth 1715. Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball. Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect. Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across…
Meticulously Restored and Performance-Tuned Classics for the Modern Golfer Alley Group LLC (TAG) today announced the official launch of its TAG Heritage™ program at the 2026 PGA Show in Orlando (Inventors’ Showcase Stand 3904A). TAG Heritage is a boutique restoration and performance-calibration offering focused on one of golf’s most iconic putter designs: the classic Bulls Eye–style blade. Founded by Allen Alley, Alley Group Golf acquires authentic, pre-owned vintage Bulls Eye® putters from the secondary market and subjects each one to a comprehensive, precision restoration and performance-tuning process. The result is not a replica or a newly manufactured club, but a…
DrinkTanks®, the premium insulated drinkware brand known for combining performance engineering with design-forward innovation, will showcase its advanced full-wrap digital printing capabilities at the 2026 PGA Show. The technology allows for fully customized, top-to-bottom decoration across much of the DrinkTanks product line, offering golfers and golf organizations a new way to express identity, creativity, and craftsmanship through drinkware designed for life on and off the course. DrinkTanks’ full-wrap digital printing brings a new level of artistry to premium drinkware, allowing golfers to carry designs that feel as considered and personal as the game itself. With the ability to print unlimited…
Pure Rocky Mountain refreshment meets the world of golf innovation NORTH Water, the Calgary-based premium water brand sourced from the Canadian Rockies, is stepping onto golf’s biggest stage to showcase its pure, untouched glacier-fed water at the 2026 PGA Show, held January 20–23, 2026 at the Orange County Convention Center in Orlando, Florida. “Golf is a game of precision, performance, and elevated experiences and hydration should be no different,” said Saawan Logan, CEO and Co-Founder of NORTH. “We’re excited to bring the purity of the Canadian Rockies to the PGA Show and connect with forward-thinking clubs, vendors, and partners who…
The International Network of Golf will host the Hal Sutton Makefield Putters Presentation and Reception at the 2026 PGA Show on Wednesday, Jan 21 at the Orange County Convention Center. The two-part program begins at 3 pm in Room 312-A, followed by a reception in ClubING, Room 312-B at 3:30 pm in the Media Center. All ING members, and members of the media covering the PGA Show, are invited to attend both sessions. The non-profit International Network of Golf is “where media connects with the golf industry.” Members include golf media of all types and executives from all aspects of…
SkimTurf Management is now connected with the John Deere Operations Center™ through the John Deere API services. This connection allows golf course superintendents to leverage SkimTurf data and easily use it in their equipment for precise spraying. Based on SkimTurf precise measurements on the entire golf course (visualization maps of vegetation indices, nutrient levels in the plant tissue and soil moisture), superintendents can review the performance of specific areas before easily creating prescription zones. That allows golf course operations to be as efficient as possible. From fertilizers, wetting agents, plant growth regulators (PGRs), to bio stimulants, the connection between SkimTurf…
Ecorobotix, a global leader in AI-powered precision spraying, proudly unveils the ALBA Ultra-High Precision (UHP) Sprayer, designed specifically for professional turf and grassland weed management.ALBA will make its official debut first at the BIGGA Turf Management Exhibition (BTME) 2026 and then again at the GCSAA Conference and Trade Show. The ALBA UHP Sprayer leverages the company’s signature Plant-by Plant Care philosophy, treating only what’s needed, exactly where it’s needed. Powered by Ecorobotix’s Plant-by-Plant AI™ (Artificial Intelligence), the ALBA can identify and spray individual weeds or unwanted grasses with an extraordinary 3×3 cm (1.2×1.2 inch) footprint, truly allowing users to “spray…
VisitScotland will again lead a delegation of 17 businesses at the 2026 PGA Show in Orlando, Florida The Scotland Pavilion at Booth 3773 will be a vibrant hub for attendees to connect with Scottish golf businesses and explore opportunities for collaboration. Seventeen leading Scottish golf businesses will showcase the country’s world class golfing experiences at the 2026 PGA Show in Orlando, Florida. Together, they represent the strength and diversity of Scotland’s golf tourism industry, from iconic courses and luxury accommodation to bespoke tour operators, premium apparel, and unforgettable experiences. Led by VisitScotland, the national tourism and events organisation for Scotland, the delegation will present exceptional golf tourism experiences that reflect…