Le Château Golf Course at Heritage Golf Club, Mauritius, has been awarded GEO Certification by the GEO Foundation for Sustainable Golf – the world’s most respected and credible recognition for environmental and social responsibility in golf. This achievement highlights Heritage Golf Club’s unwavering commitment to preserving and enhancing Mauritius’ unique biodiversity, transforming the game of golf into an immersive experience rooted in nature. Located within the Bel Ombre territory in the southwest of the island, which is part of UNESCO’s Man and the Biosphere Programme, Le Château Golf Course actively contributes to the conservation of this unique environment, playing a vital role in safeguarding…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
J.LINDEBERG unveils its third collaboration with New Era, continuing a design dialogue rooted in sport, culture, and collectability. Building on a partnership first introduced in 2023, this latest collaboration reflects a shared respect for heritage headwear and modern lifestyle design. Created as a nod to fans and collectors, the collection reinterprets New Era’s most iconic silhouettes through J.LINDEBERG’s distinctive lens — where performance, style, and everyday wear converge seamlessly. Set within a contemporary lifestyle context, the collaboration captures how headwear moves beyond the field and into daily life, shaped by versatility, intention, and cultural relevance. JL Golfer Rope 19TWENTY A…
Flyway Hats, the premium lifestyle headwear brand based in Thomasville, Georgia, will partner with the PGA TOUR Wives Association (PTWA) to provide custom-designed headwear for spouses, players and caddies at the 2026 TOUR Wives Golf Classic (TWGC). The event will take place Tuesday, February 3, 2026, at the TPC Scottsdale Champions Course during WM Phoenix Open week (Feb. 2–8).Celebrating its 21st anniversary, the TOUR Wives Golf Classic is a beloved biennial no-skillsrequired tournament where PTWA members tee it up while their PGA TOUR spouses caddy. As part of the collaboration, Flyway Hats will provide customized headwear featuring official PTWA branding…
Original Penguin®, a division of Perry Ellis International, proudly announces the addition of Kristoffer Reitan to its global golf roster. Reitan, a dynamic two-time DP World Tour winner and one of Norway’s brightest professional golfers, underscores Original Penguin’s expanding commitment to the game of golf around the world. Reitan joins an already strong lineup of Original Penguin ambassadors that includes PGA TOUR winners Brian Campbell and Nico Echavarria, PGA TOUR member Max McGreevy and Johnny Keefer, the reigning Korn Ferry Tour Rookie and Player of the Year. Reitan, born in Oslo, Norway, has emerged as one of Europe’s most exciting young…
Golf club members have spoken: course conditioning is the deciding factor when it comes to membership renewal. According to a new survey from Carr Golf, 90% of UK golf club members say that year-round course quality will impact their membership decision. When asked to rank membership factors, course conditioning dominates at 55%, significantly ahead of value for money (39%), tee time availability (39%), and price (22%). The Challenge: High Expectations, Changing Climate While current satisfaction among club members is high, with 78% of members satisfied or very satisfied with their membership, expectations are even higher. 88% expect good to excellent…
Europe’s largest resort will host the Portugal Invitational from 27 July-2 August John Calvão, Fund Principal at Arrow Global, Isolete Correia, Vilamoura’s CEO and the Algarve Tourism Board announced at FITUR (International Tourism Trade Fair) in Madrid further details surrounding the addition of a PGA Tour Champions event to its 2026 sporting calendar, marking a major step forward in Portugal’s capability to host elite international sporting events. Information on the respective events was presented at one of the world’s flagship tourism trade fairs, which is held annually in Madrid, bringing together global destinations, tourism boards, investors and industry leaders from…
The Women in Golf Awards and The Kate & Justin Rose Foundation are launching a new bursary scheme for women under the age of 21 to access education and professional development opportunities to progress their career in golf. Applications to the fund can be made twice annually through the Women in Golf Awards website. “This is an initiative that we have been working on since the first Women in Golf Awards, so we are incredibly grateful to the Kate & Justin Rose Foundation for supporting our ambition to help nurture the future female leaders of our industry,” commented Founder of…
Worldwide Golf Brands is delighted to announce the appointment of Spike Golf Agency as its Sales Agent representing Oscar Jacobson, MacGregor, Stuburt and Wishbone Golf in the South-East and those brands plus BIG MAX in the Eastern region. Spike Golf Agency is a new venture from industry veteran Spike Freeman, in partnership with his son Louis Freeman. Spike has had a distinguished 38 year career at PUMA, that has spanned the introduction of PUMA Golf in 2006, the acquisition of COBRA from Acushnet in 2010 and the formation of COBRA PUMA GOLF, in the role of General Manager UKI. Louis…
Noteefy (pronounced ‘Notify’) is a technology company that accelerates golf course revenue, while improving the golfer and operator experience. Noteefy’s proprietary software helps courses fill more times and golfers play more, when and where they want. Co-Founder & CEO of Noteefy – the #1 demand automation platform for golf courses & resorts. Noteefy helps tens of thousands of golfers play more easily, and over 800+ golf course & resort operators fill every available tee time. Former college wrestler turned obsessive golfer (trying to get the handicap down). Background is in corporate venture, previously helping to lead the Accenture Ventures team…
GMS Agency, the award-winning global sports and culture marketing agency, has announced its transition to an Employee Ownership Trust (EOT), effective 7 October 2025, marking a major milestone in the agency’s evolution. The move comes during a period of sustained international growth for the business. In 2025 alone, GMS delivered an 18.75% increase in total revenue, driven by continued global expansion and increasing demand from international clients. Since 2020, the agency has grown revenues by more than 220%, generating significant external interest as a result of its recent trajectory. Despite this interest, GMS has chosen employee ownership as the structure…