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Home»Business»Industry News»Rising Star Kristoffer Reitan Joins Original Penguin as New Brand Ambassador 
Industry News

Rising Star Kristoffer Reitan Joins Original Penguin as New Brand Ambassador 

Jane TurnerBy Jane TurnerFebruary 3, 2026No Comments3 Mins Read
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“We are thrilled to welcome Kristoffer to the Original Penguin family,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Kristoffer brings a powerful presence to our global roster, with a fearless playing style, a proven record on the DP World Tour, and a genuine passion for the sport.” 
“We are thrilled to welcome Kristoffer to the Original Penguin family,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Kristoffer brings a powerful presence to our global roster, with a fearless playing style, a proven record on the DP World Tour, and a genuine passion for the sport.” 
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 Original Penguin®, a division of Perry Ellis International, proudly announces the addition of Kristoffer Reitan to its global golf roster. Reitan, a dynamic two-time DP World Tour winner and one of Norway’s brightest professional golfers, underscores Original Penguin’s expanding commitment to the game of golf around the world. 

Reitan joins an already strong lineup of Original Penguin ambassadors that includes PGA TOUR winners Brian Campbell and Nico Echavarria, PGA TOUR member Max McGreevy and Johnny Keefer, the reigning Korn Ferry Tour Rookie and Player of the Year. 

Reitan, born in Oslo, Norway, has emerged as one of Europe’s most exciting young players. In 2018, he became the first Norwegian ever to compete in the U.S. Open, setting the stage for a fast-rising professional career. 

He has since earned multiple signature achievements, including winning the 2024 Rolex Challenge Tour Grand Final and capturing two DP World Tour titles – the 2025 Soudal Open and the 2025 Nedbank Golf Challenge, the latter in wire-to-wire fashion. 

In 2025, Reitan broke into the top 100 of the Official World Golf Ranking and is currently 31st, earning him playing status for the 2026 PGA TOUR season and a spot in the Masters. 

“We are thrilled to welcome Kristoffer to the Original Penguin family,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Kristoffer brings a powerful presence to our global roster, with a fearless playing style, a proven record on the DP World Tour, and a genuine passion for the sport.” 

“I’m honored to join the Original Penguin team,” said Reitan. “Their blend of heritage and modern performance really fits my personality and how I approach the game. I’m looking forward to wearing the Penguin as I continue competing internationally and taking on new challenges on the PGA TOUR in 2026.” 

Reitan will wear Original Penguin’s 2026 collection as he builds on his breakthrough 2025 season and prepares for his first year on the PGA TOUR. 

“Kristoffer reflects Original Penguin’s commitment to supporting world-class athletes who balance performance, personality, and authenticity,” added Feldenkreis. “We are excited to stand behind him as he continues to elevate his game on the world stage.” 

For over 70 years, Original Penguin and its iconic Pete the Penguin have been embraced by leisure lovers and athletes around the world. Known for blending modern performance with timeless style, the brand remains a go-to choice for golf’s rising talent and top professionals alike – a symbol for those who know how to be an original and what to wear for the good times. 

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Jane Turner

Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.

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