Viya, the UAE’s leading golf and hospitality management group, has partnered with W Abu Dhabi – Yas Island to launch a new stay-and-play golf package, designed to highlight the depth, quality and international profile of golf available across Abu Dhabi. The new package, for both committed golfers and leisure travelers, forms part of Viya’s wider strategy to position Abu Dhabi as a complete golf destination, combining world-class courses with premium hospitality and lifestyle-led experiences. Guests staying at W Abu Dhabi – Yas Island can enjoy one round of golf per stay, choosing between three of Viya’s flagship courses in the…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Shot Scope, the industry leader in golf technology and performance data, announces renowned golf instructor and television personality Devan Bonebrake as a Brand Ambassador. Bonebrake brings a pedigree of elite-level coaching and media expertise to the Shot Scope team. A disciple of Jim McLean, Bonebrake’s journey in the industry began as McLean’s personal teaching assistant at TPC Doral, where he worked with several high-profile players like Greg Norman, Keegan Bradley, and Lexi Thompson. Now a five-time Golf Digest “Best Young Teacher in America” and host of “The Golf Fix” on the Golf Channel, Bonebrake has dedicated his career to helping…
World’s Leading Golf-Grip Maker Raises the Bar on Putter Grip Innovation, New Offering Delivers Consistent Feel Beneath Both Hands Golf Pride, a leading innovator in golf equipment and the maker of the world’s most popular golf grips, introduces ZERO TAPER putter grips. The parallel shape provides a comfortable and familiar look and feel for many players, while innovative design features were purposefully-engineered to optimize hand placement and encourage consistent grip pressure. This helps square the putter face at impact, leading to more confidence and better results on the greens. Available at retailers nationwide and online starting February 17, ZERO TAPER…
Back-to-back events to be held at Moroccan venue in February and March Morocco’s Al Houara Golf Club will play a decisive role in the relaunched MENA Golf Tour schedule, hosting two events across two weeks in February and March. The venue in Tangier, which has seen significant growth since engaging Troon International in 2024, will play a prominent role on the 2026 MENA Golf Tour, which started last November and features a total of 12 events across the new season. The MENA Golf Tour is one of the world’s leading professional development tours, centred around the Middle East and North Africa region…
Under investment of Arrow Global Group, Vilamoura continues to emerge as a leading global destination for elite sport and premium tourism DETAILS has strengthened its position as a leading manager of sports and tourism assets in Portugal following the addition of Browns Sports Resort in Vilamoura to its vastly growing portfolio. Located in the heart of Vilamoura, Browns Sports Resort spans approximately 53,000 square meters and is widely recognised as a benchmark in sports tourism in the Algarve. The resort offers villa-style accommodation, high-performance training facilities, a Health Club, Spa and restaurant areas. Its infrastructure is designed to host professional…
PROTOCONCEPT GOLF, a distinguished manufacturer of luxury Japanese golf clubs, has been recognized with a medal in the esteemed Golf Digest Hot List. The precision engineered RR Wedges earned the respective silver medal award. “We are honored to receive the Golf Digest Hot List silver medal,” said Marcy Kamodal, CEO of PROTOCONCEPT GOLF. “Our RR Wedges have earned strong feedback across the board, and this recognition underscores their performance reputation.” The RR Wedges received four stars for performance, 4.5 stars for innovation, and four stars to receive the Golf Digest silver medal. The Golf Digest Hot List presents a comprehensive range of golf clubs, accompanied by thorough…
Awesome Golf, the golf simulator software platform used by over 150,000 golfers worldwide, has announced a new partnership with the Golf Foundation to create more opportunities for young people to discover golf and to make their experience more fun, welcoming and easier to access. The announcement builds on Awesome Golf’s sponsorship of the British Junior Golf Tour, reinforcing the company’s commitment to welcoming the next generation of golfers worldwide. The Golf Foundation is a UK charity dedicated to introducing children and young people to golf through schools, community programmes, and golf clubs, and its innovative GolfSixes League programme. The two…
Crownwood Club, the Swedish private members’ club co-owned by Henrik Stenson and one of the world’s most exciting new golf venues, has chosen Club Car to supply its golf vehicles. The stunning course on Sweden’s west coast was the highest-ranked new entry in the recently-released Golf World Top 100 Courses in Continental Europe, taking 16th place just five months after opening. In a new video, Crownwood Club’s Director of Golf Fredrik Widmark praised the quality and level of service from Club Car, saying it was a “no-brainer” to opt for their industry-leading Tempo golf fleet. WATCH: Club Car at Crownwood Club, Sweden “The whole experience…
New Initiative Shaping the Future of the Game Uneekor, a global leader in golf simulation and performance technology, officially announced the launch of the Uneekor Junior Academy, marking a major investment in the future of golf. The program debuted with Uneekor’s first official ambassador of their Junior Academy, Bristol Tippens (aka Birdie Bristol), an accomplished junior golfer representing the next generation of competitive talent. The Uneekor Junior Academy is designed to empower young golfers by providing access to the same high-performance technology trusted by professionals. Through this initiative, Uneekor aims to give back to the golf community while creating greater access, visibility, and long-term…
Fresh off a standout showing at the January PGA Golf Show, TruGolf is accelerating into its next chapter of innovation, announcing a major upcoming platform launch in Q1 2026 in collaboration with D3 Sports Tech (D3ST). At the PGA Show, TruGolf captured industry-wide attention with the debut of the TruGolf RANGE, a first-of-its-kind experience capable of supporting seven simultaneous players hitting indoors at once. The activation quickly became one of the most talked-about experiences on the show floor, sparking widespread excitement across the golf community. Now, TruGolf is channeling that momentum into its next major milestone: the integration of D3…