The organizers of the Golf Business Technology Conference (GBTC) are proud to announce the return of the industry’s premier B2B event to Belfast from May 5–7, 2026. Hosted at the prestigious Merchant Hotel, the conference will unite global leaders, innovators, and golf course operators to explore how cutting-edge technology and data-driven strategies are revolutionizing the sport. Following a landmark inaugural event, GBTC 2026 will dive deep into Sustainability, Revenue Generation, Golf Entertainment, Operational Efficiency, and AI-driven Club Management. A World-Class Speaker Lineup The 2026 conference features over 50 industry experts and thought leaders. Headlining the event are: Additional speakers include representatives from Trackman, Golf Genius,…
Author: Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Record-Breaking 17-Year-Old Joins Full Swing’s Impressive Roster of Major Champions and PGA TOUR Winners Full Swing, the industry leader in pioneering sports technology, is excited to welcome reigning American Junior Golf Association (AJGA) Player of the Year, Miles Russell, as its newest player ambassador. The 17-year-old Russell, who has chosen to train with Full Swing’s KIT launch monitor for several years, has turned heads with his exceptional play throughout his junior career. To date, his accolades include winning back-to-back U.S. Kids World Championships (2020, 2021); becoming the youngest AJGA Boys Player of the Year winner (2023); being the youngest player (15)…
La Dolce Vita Orient Express Italy and Antognolla Golf’s 2025 agreement will bring golfers to the award-winning resort in unrivalled elegance and luxury Following the announcement of their partnership in June 2025, Antognolla Golf and La Dolce Vita Orient Express are preparing to welcome guests on an exceptional golf itinerary that combines refined rail travel with one of Italy’s most acclaimed golf destinations. La Dolce Vita Orient Express is a new luxury train experience celebrating the glamour, creativity and lifestyle of 1960s Italy. Inspired by the spirit of the original Orient Express legend, first launched in 1883, the project reinterprets that…
Leading golf and hospitality platform recognised for outstanding performance across its Portuguese venues. Details – Hospitality, Sports, Leisure has cemented its position at the forefront of European golf after celebrating a memorable evening of success at the prestigious 59club Europe Service Excellence Awards. The leading golf and hospitality platform and the largest golf course management company in Portugal, owned by Arrow Global, was one of the standout winners at the awards ceremony in France after its venues were recognised with a series of leading honours, including the Old Course Vilamoura winning the coveted accolade of Golf Operations Team of the Year.…
New Shorter Range Brand Expects Fast Growth as Demand Soars GolfPod, the world’s most compact technology-led driving range, is set to open its first facility at Cranham Golf Course in Upminster on Monday, March 9. The new range marks the beginning of a national rollout that will redefine how the modern driving range experience can be delivered to both traditional golf-oriented facilities and urban areas. GolfPod has been engineered to fit within a compact 40-by-40 meter footprint, converting underutilised land into a premium, high-margin attraction. At the heart of every GolfPod is industry-leading range technology from Toptracer, transforming a traditional…
This “Build you Own” AI Agent technology enables any golf course or club to create a fullyoperational GOLF.AI CONCIERGE Agent for their pro shop in under five minutes for free. GOLF.AI Inc the world’s No. 1 AI company in golf, today launched the GOLF.AITM CONCIERGE Agent, an AI-empowered, digital system for pro shop phone systems that instantly understands tee times, policies, pricing, and everyday golfer questions, delivering a live voice and digital agent ready to take bookings and handle inquiries at once. Courses can launch the GOLF.AI CONCIERGE Agent in under five minutes here —https://courses.golf.ai/ — without any technical ability…
GOLF.AI Inc., the world’s No. 1 AI company in golf, announced that Sir Nick Faldo, a 6X major champion golfer, has become its Global Ambassador.Under terms of the partnership, Faldo (a shareholder in GOLF.AI), will represent the GOLF.AI brandacross key media, industry, and public touchpoints.As part of the agreement, Faldo’s “digital twin” will appear across the GOLF.AI brand and communications, and Faldo’s digitized voice will drive the caller experience for the company’sflagship golf course service, the GOLF.AITM CONCIERGE Agent, which was formally launched today.Courses can launch the GOLF.AI CONCIERGE Agent in under five minutes here —https://courses.golf.ai/ — without any technical…
From first swings to a defining partnership: Portuguese golfer signs landmark deal with the destination where it all began. Vilamoura continues to establish its prominence on the international sporting scene following the announcement of the region’s elite sponsorship deal with one of Portugal’s most accomplished golfers, Ricardo Melo Gouveia. The 34-year-old, who’s love of golf started his career in Vilamoura at the age of 10, has represented the country on some of the world’s biggest stages, including the 2016 Rio Olympics and on a consistent basis across the European Tour. On his return, Gouveia said: “Clube de Golfe de Vilamoura…
The multi-year partnership brings together the best in on-course and simulator golf to elevate the player experience by building a new simulator lounge at Spanish Bay and co-launching a new competition, “The GOLFZON Road to Pebble Beach” GOLFZON, the world leader in simulator golf technology, today announced a new long-term partnership with Pebble Beach Company, one of the most historic and iconic golf resorts in the world. This partnership will incorporate GOLFZON’s cutting-edge technology into Pebble Beach Resorts’ globally renowned golf and hospitality experiences. The partnership, which will grow over time, launches with several new compelling player and guest-focused experiences: …
Terre Blanche Hotel Spa Golf Resort, the No.1 Golf Resort in France, has been named among the world’s leading luxury destinations in the newly published Forbes Travel Guide 2026. It is the eleventh successive year the acclaimed destination in Provence has been included in the prestigious list which rates luxury hotels, restaurants, spas and ocean cruises. “Securing our place in the Forbes Travel Guide is an important international benchmark,” said Marc Delauné, President of Terre Blanche, France’s only 36-hole resort and private club. “To be recognised by the global authority on luxury service underscores our unwavering commitment to providing an unparalleled experience for our guests,…