Cumberwell Park is the latest golf club to take delivery of an all‑terrain Paragolfer, strengthening its position as a forward‑thinking, inclusive golf destination. The introduction of the Paragolfer, which has been spearheaded by Golf Trust beneficiary Jason Matthews, reflects growing demand for adaptive equipment and aligns with wider sector priorities around participation, community engagement, and inclusive facility development. Jason Matthews who lives with limb girdle muscular dystrophy, a progressive muscle‑wasting condition, played social golf for many years, but as his condition worsened and he began to fall. Eventually Jason had to give up the game more than a decade ago.…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
Bernhard and Company and the Bernhard Academy have become signatories of The R&A’s Women in Golf Charter, underlining their commitment to supporting greater diversity and creating more opportunities for women within the golf and turf management industries. The Women in Golf Charter, launched by The R&A, encourages organisations across the sport to take positive action to increase the number of women and girls playing golf and working within the industry. The move is particularly significant within the turf maintenance profession, which has historically been a male-dominated sector. By signing the Charter, Bernhard and Company and the Bernhard Academy are sending…
Blue Tees Golf has announced an accelerated expansion of its UK retail strategy, building onstrong international momentum and one of the most successful PGA Shows in the brand’shistory. Over the coming months, Blue Tees will significantly increase its presence across leading highstreet and green-grass retailers throughout the UK. The expansion is supported by a comprehensiveretail activation programme, including premium five-foot display units, modular point-of-sale assets,and a dedicated suite of in-store and digital content designed to drive engagement, education, and sell-through.“The UK represents a hugely important market for us,” said Drew Koehler, Co-Founder andChief Revenue Officer at Blue Tees Golf. “A…
Callaway® Apparel, developed by global fashion leader Perry Ellis International, today announced the launch of its Spring 2026 Patrons Welcome Collection. PGA TOUR professional and Callaway Apparel ambassador Max Greyserman will debut the Patrons Welcome Collection as part of his official tournament scripting. Designed as a refined yet playful homage to the colours, flavours and visual cues synonymous with this special time on the golfing calendar, the curated assortment blends seasonal motifs with Callaway Apparel’s iconic Chev logo. The result is a collection that captures the spirit of Spring while remaining unmistakably Callaway. “Our Patrons Welcome Collection is about more…
Golf GameBook is thrilled to announce a partnership with Rick Shiels, bringing one of leading voices in the YouTube golf movement to the leading social golf platform. “I love how Golf GameBook brings golfers around the world together,” said Rick Shiels. “The statistics within the app will help me and millions of golfers to get better every round.” Through the partnership, Shiels’ global audience will be able to follow his rounds in the Golf GameBook app, with access to statistics and insights from his games. Shiels will use Golf GameBook in his new Handicap Series, where — round by round — he looks to…
Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4. Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even…
New iterations push popular shoe into broader lifestyle expression while maintaining modern golf performance and feel J.LINDEBERG – a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion – continues to evolve its footwear offering with newiterations of the popular Vent 500, expanding the lineup with freshcolorways and a knitted edition pushing the silhouette further into modern golf lifestyle. Designed to handle full days in motion, the Vent 500 translates performance thinking into everyday life, combining stability, comfort and technical construction in a clean, contemporary form. This season, the lineup expands with new color directions and the introduction…
Set to host the Solheim Cup in September – the first time the event will be staged in the Netherlands – Bernardus showcases The Bernardus Experience: a seamless Play, Eat & Stay offering combining championship golf, Michelin star dining, and boutique on-course accommodation. The Dutch championship venue, located in the province of Noord-Brabant, near the historic city of ’s-Hertogenbosch and the Van Gogh National Park, is set within a tranquil natural landscape while remaining highly accessible internationally, positioned within approximately 30 minutes of Eindhoven Airport and easily reached from Amsterdam and Rotterdam. The Bernardus Experience is designed for those who…
Bernhard and Company, the global leader in fine turf sharpening solutions, has named Mecagreen as its European Distributor of the Year for 2025. The award recognises outstanding commitment to brand development, customer engagement, and driving sales growth across their territory. Throughout 2025, Mecagreen has demonstrated exceptional dedication to strengthening Bernhard and Company’s presence within its market. Steven Nixon, Managing Director of Bernhard and Company, commented: “Mecagreen has shown exactly what we look for in a distribution partner – professionalism, market expertise, and a clear focus on supporting turf professionals to achieve the highest standards. Their proactive approach throughout 2025 has…
Foremost Golf, the UK’s largest retail and marketing services group, has announced the winners of its 2025 Supplier Awards. Voted for by the group’s membership, the awards recognise the achievement of the brands that have delivered outstanding performance, service and commercial support to their businesses over the past 12 months. In the year it launched its G440 range, PING were the standout performer from the 2025 awards, claiming four honours in total, including the ‘Outstanding Customer Service’ award and the coveted ‘Supplier of the Year’ for the 16th time since 2008. Driven by strong custom fitting performance, over 40% of…