Blue Tees Golf has announced an accelerated expansion of its UK retail strategy, building on
strong international momentum and one of the most successful PGA Shows in the brand’s
history.
Over the coming months, Blue Tees will significantly increase its presence across leading highstreet and green-grass retailers throughout the UK. The expansion is supported by a comprehensive
retail activation programme, including premium five-foot display units, modular point-of-sale assets,
and a dedicated suite of in-store and digital content designed to drive engagement, education, and sell-through.
“The UK represents a hugely important market for us,” said Drew Koehler, Co-Founder and
Chief Revenue Officer at Blue Tees Golf. “A major focus of our next phase of growth is showing
up stronger for retail partners — with better availability, faster distribution, and a connected
product ecosystem that elevates both the in-store experience and how golfers engage with
technology on the course.”
As part of its continued global growth, Blue Tees Golf has evolved its brand positioning and
product architecture around a more connected, performance-led identity — unifying hardware,
software, and retail experience into a single, cohesive ecosystem.
To support retail partners with speed and reliability, UK distribution will be based locally,
enabling rapid sell-in, efficient replenishment, and consistent in-market support.
A Connected Distance & Intelligence Portfolio
Blue Tees Golf now offers one of the most comprehensive and approachable Distance Measuring Device (DMD) portfolios in the category. Across laser rangefinders, GPS speakers, handheld GPS devices, wearables, and mobile software, the brand delivers a connected experience designed to suit a wide range of golfers, playing styles, and price points. At the center of the portfolio is the Blue Tees GAME AI platform, which connects distance, performance insights, and on-course intelligence across devices — ensuring a consistent experience regardless of how golfers choose to access their information.
Retail-Led Product Innovation
Recent product launches, including the latest Captain Series connected laser rangefinders and
upcoming Rainmaker portable launch monitor, reflect Blue Tees’ broader strategy: delivering
intuitive, design-led technology that balances performance with accessibility.
Rather than focusing on isolated devices, Blue Tees continues to build a unified ecosystem that supports golfers across play, practice, and improvement — while giving retailers a clear, easyto-merchandise product story supported by education and in-store tools.
Alongside its newest innovations, Blue Tees maintains a broad and proven lineup of GPS and distance solutions, ensuring retailers can serve golfers at every level with confidence.
Retail Opportunities & In-Store Experience
In addition to its core product range, Blue Tees Golf offers a custom branding programme for
corporate events, tournaments, and golf clubs, as well as highly curated retail programmes
designed to elevate merchandising and staff education.
These initiatives include bespoke point-of-sale solutions and the brand’s immersive five-foot
display, featuring an interactive retail app that supports product discovery, training, and
consumer engagement directly at point of sale.
Retailers interested in becoming Blue Tees stockists, or accounts looking to join the brand’s UK
growth, are encouraged to contact: orders@blueteesgolf.co.uk
For more information, visit www.blueteesgolf.co.uk