Purpose-built platform replaces the scattered inboxes, spreadsheets, and disconnected tools costing golf clubs revenue every week James Wilkinson, founder of Albatross Digital, and Chris Fitt, former CEO of Moor Park Golf Club and ex-Director of Golf and Leisure at Foxhills Club & Resort, today launch Capture, the communications platform built exclusively for UK golf clubs. The platform gives general managers and commercial directors one place for every enquiry, every follow-up, and every member communication, replacing the scattered inboxes, spreadsheets, and disconnected tools that cost clubs revenue every week. You can find out more at their website https://crm.golf THE INDUSTRY GAP…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
As the world’s best players start their opening rounds at ARAMCO LIV Golf Singapore 2026, the championship-ready greens of Sentosa Golf Club’s Serapong Course have been further enhanced with some of the most advanced agronomy technology in the game. Front and centre of that preparation has been the USGA GS3 Ball, a cutting-edge smart golf ball developed by the USGA over the course of a decade, to measure putting surface performance at the highest level of the game but remains available and accessible to all golf facilities. It follows The R&A, who has its Asian HQ at Sentosa Golf…
Before the first shot is struck at ARAMCO LIV Golf Singapore 2026, an army of turf specialists will already have completed thousands of hours preparing Sentosa Golf Club’s championship Serapong Course for competition. As part of that effort, Sentosa Golf Club is once again showcasing the future of the profession through its Agronomy Superintendent Programme, which returns during tournament week to give aspiring turf professionals a rare behind-the-scenes experience of preparing a world-class golf course for elite competition. Now in its 16th year, the programme invites a select group of volunteers to work alongside Sentosa Golf Club’s award-winning agronomy team…
The leading indoor golf company relocates global business team from South Korea, establishing new Global Business Division led by GOLFZON America CEO Sean Pyun GOLFZON, the leading global golf platform company, today announced the formation of a new Global Business Division based in Virginia. The move marks a strategic inflection point and realignment of the company’s global growth axis to the U.S. indoor golf market, where demand, innovation, and commercial opportunity are rapidly converging. GOLFZON has appointed Sean Pyun to lead the new division, and he will serve concurrently as Head of the Global Business Division and CEO of GOLFZON…
Golf course businesses should integrate their superintendent into the senior leadership team, believes Rhett Evans, CEO of the GCSAA. In the first of a new series of Syngenta’s Changing the Business of Golf podcast, Evans says golf businesses would benefit by superintendents having a seat at the table in operational, financial and strategic decisions. “The golf course is the product,” Evans tells podcast host Gary Firkins. “Without it, there is no game and no golf business.” Evans believes elevating the superintendent into higher leadership roles would result in better playing conditions, smarter investments and stronger alignment across organizations. It is…
AM GOLF has been selected to power the AMPTour, highlighted by live scoring and leaderboard functions across multiple, two-day tournaments across Florida in 2026. Through the AM GOLF app, elite players competing in each tournament know in real time where they place, hole by hole, and their rankings in the AMPTour standings. AM GOLF also allows for live streaming, and socialization among players. AMPTour management utilizes AM GOLF as an efficient way of communicating with members and spectators, saving its staff considerable time to focus on other tournament marketing, operations and business initiatives. Standing out among statewide tournaments, AMPTour’s high-stakes,…
Spain’s No. 1 golf resort earns its fourth consecutive Gold Flag, while Marta Castells is named Europe’s F&B Manager of the Year at the 59club European Service Excellence Awards Camiral, home of The 2031 Ryder Cup, has further strengthened its reputation as Spain’s No.1 golf resort after receiving recognition at the 59club European Service Excellence Awards, underlining its commitment to exceptional hospitality and guest experience. Home to the critically-acclaimed Stadium Course and Tour Course, the European Tour Destination has been awarded a fourth consecutive Gold Flag designation – a testament to its continued focus on service consistency and operational excellence across all guest touchpoints. The 59club…
Free guide offers practical strategies to help facilities lower labor demands, reduce turf wear, and improve range operations. Power Tee today announced the release of a new special report titled “How Golf Facilities Can Dramatically Reduce Turf Maintenance Costs at Driving Ranges,” now available as a free download for general managers, golf course superintendents, course operators, and chief operating officers. With turf maintenance costs continuing to rise due to increased labor expenses, equipment use, turf recovery demands, and escalating water costs amid growing shortages, the report provides practical strategies that help superintendents significantly reduce the time, cost, and effort required…
Premium Headwear Brand To Support 14 Tournaments Nationwide With On‑Site Activations, Custom Product, And Event Collaborations Flyway Hats, an official licensee of the PGA TOUR and a leader in premium performance headwear, today announced a new multi‑chapter partnership with seven regional PGA TOUR Sections for the 2026 season. Through this expanded agreement, Flyway will be an official partner across the Carolinas, Colorado, Georgia, Gulf Coast (Louisiana, Mississippi, Arkansas), Middle Atlantic (Virginia), South Texas (Austin, Houston, San Antonio), and Southwest (Arizona, Southern Nevada) PGA Sections, supporting 14 tournaments from March through December. The partnership strengthens Flyway’s growing presence in professional and competitive golf, bringing the brand’s signature blend of performance, style, and customization to…
Tour level craftsmanship with forged performance MacGregor Golf has launched its all-new Tour Grind Forged wedges, a performance-oriented range engineered for golfers seeking premium feel, spin control and workability around the greens. Designed with player-focused precision, the Tour Grind Forged blends traditional craftsmanship with modern performance technology to deliver consistent results on approach shots, chips and delicate scoring plays. Forged from high-quality 1025 carbon steel, the wedges provide a soft, responsive feel and refined aesthetic that appeals to players who value precision. The forging process creates a dense, consistent grain structure that enhances tactile feedback — delivering the crisp sensation…