GOLF.AI Inc., the world’s No. 1 AI company in golf, announced that Sir Nick Faldo, a 6X major champion golfer, has become its Global Ambassador.
Under terms of the partnership, Faldo (a shareholder in GOLF.AI), will represent the GOLF.AI brand
across key media, industry, and public touchpoints.
As part of the agreement, Faldo’s “digital twin” will appear across the GOLF.AI brand and communications, and Faldo’s digitized voice will drive the caller experience for the company’s
flagship golf course service, the GOLF.AITM CONCIERGE Agent, which was formally launched today.
Courses can launch the GOLF.AI CONCIERGE Agent in under five minutes here —
https://courses.golf.ai/ — without any technical ability or upfront development costs, and begin
reducing missed calls, lowering staffing pressure, boosting revenue and saving thousands of
dollars per month from day one.
According to the company, the result is a premium, trusted “front door” for golf courses and clubs
around the globe, an AI product that supports faster bookings, consistent answers to common
questions, reduced operating costs, improved member and guest relations, plus lowered costs
and boosted revenue through better capture of inbound demand.
“Golf is built on trust, consistency, and experience, and that is exactly what courses are expected
to deliver every day on every call,” said Clive Mayhew, CEO and Co-Founder of GOLF.AI. “Sir Nick
Faldo brings global credibility and an unmatched standard of excellence to the GOLF.AI
CONCIERGE Agent for golf courses worldwide.
“With Sir Nick as our Global Ambassador, and a shareholder, we’re elevating what it means to be
the first point of contact for a course. The GOLF.AI CONCIERGE Agent helps clubs and courses
answer every call and message 24/7, handles bookings quickly, and delivers course-approved
accuracy, all while Nick’s presence elevates that interaction into a premium experience from the
very first ‘Hello.’”
Faldo is widely regarded as one of the greatest golfers of all time, with six major championships to
his credit, including three Masters titles and three Open Championships, plus a total of 41 total
professional wins, with 30 on the European Tour. He also spent 97 weeks ranked No. 1 in the
Official World Golf Ranking.
“I’ve spent my life in golf competing at the highest level, studying the game, and sharing it with fans
and players around the world,” said Sir Nick Faldo, Global Ambassador and shareholder of
GOLF.AI. “What excites me about GOLF.AI is the chance to combine my global insight and
experience of the sport with a purpose-built AI platform that can help courses and golfers
everywhere. With the GOLF.AI CONCIERGE Agent and the broader GOLF.AI vision, we can bring AI
empowered intelligence to golfers in a way the industry has never seen, improving how people
connect with courses and how courses serve their members and guests.”
As Bo Lehew, General Manager of Golf Club of Texas in San Antonio, Texas explains, the coming role
of artificial intelligence in each pro shop and on each course is crucial.
“GOLF.AI CONCIERGE isn’t something that golf course operators should be looking to in the future,”
Lehew said. “If you wait that long then you will be left behind. GOLF.AI CONCIERGE is the present,
and the immediate impact (coupled with the outstanding service of the entire GOLF.AI team), is
something that is a necessity to implement now.”
To learn more about GOLF.AI, its relationship with Sir Nick Faldo, and/or experience a demo of the
GOLF.AI CONCIERGE Agent please visit https://courses.golf.ai or reach out to the media relations
contact listed below.
About GOLF.AI Inc.
GOLF.AI Inc. is the world’s #1 AI company in golf. Its flagship service, the GOLF.AI CONCIERGE
Agent, helps golf courses capture every booking opportunity by automating tee time bookings,
answering every pro shop call and message 24/7, and responding to course questions with course
approved accuracy. Through its partnership with Sir Nick Faldo, GOLF.AI helps reduce missed
calls, improve responsiveness, and create a consistent experience for members and guests.
Golfers can also download the GOLF.AI mobile app where they can instantly get AI-informed
answers to golf questions from Sir Nick Faldo, explore and book tee times, follow the latest news in
the golf industry, track PGA and LIV events, as well as the latest global golf rankings, and more.
GOLF.AI and GOLF.AI CONCIERGE are both trademarks of GOLF.AI Inc. All other trademarks are
property of their respective owners. Copyright 2026 © of GOLF.AI Inc.
Media Contact
David L. Politis, The David Politis Company, +1-801-556-8184, me@davidpolitis.com