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Home»PGA Show»KHALHON’ reimagines American Prep Through a Global,Urban Lens
PGA Show

KHALHON’ reimagines American Prep Through a Global,Urban Lens

Jane TurnerBy Jane TurnerJanuary 20, 2026No Comments2 Mins Read
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What began as a product-focused brand has grown organically into a global community spanning North America, Europe, and Asia, supported by a rapidly expanding wholesale network and cultural footprint.
What began as a product-focused brand has grown organically into a global community spanning North America, Europe, and Asia, supported by a rapidly expanding wholesale network and cultural footprint.
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Founded in Seoul in 2021 by former GAP and Banana Republic buyers, KHALHON’ reimagines American prep through a global, urban lens—bringing together performance engineering, cultural insight, and everyday versatility.What began as a product-focused brand has grown organically into a global community spanning North America, Europe, and Asia, supported by a rapidly expanding wholesale network and cultural footprint.

In 2025, KHALHON’ was named No.1 Golfwear Brand at Korea’s First Brand Awards, the country’s largest consumer-led brand survey, based on votes from over 450,000 consumers—underscoring the brand’s strong cultural resonance and consumer trust.

As a new generation reshapes golf into a lifestyle-driven culture, KHALHON’ designs for golfers who seek more than performance—those who see what they wear as an expression of identity, both on the course and beyond

Learn more at khalhon.com and follow us on Instagram

KHALHON’s Spokesperson: Matt Cebulski

North America Wholesale Agent
Matt Cebulski serves as KHALHON’s North America Wholesale Agent, leading the brand’s
commercial expansion, wholesale partnerships, and retail distribution across the U.S. and Canada.
With over 15 years of experience across global retail and digital commerce, Matt has held senior
roles at organizations including John Lewis & Partners and Loblaw Digital, gaining deep expertise in
wholesale operations, retail buying dynamics, and large-scale commercial programs.
At KHALHON’, Matt works directly with specialty retailers, key accounts, and strategic partners;
overseeing market entry, account development, and long-term wholesale growth as the brand
continues to expand its presence in North America.

PGA Show Booth no.: #5183

All media requests for interview, contact:
matt@kultiq.co | (1)647-220-2622

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Jane Turner

Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.

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