The Home of Golf has engaged one of Scotland’s most exciting tech firms to implement software that will help keep St Andrews Links at the forefront of the global game St Andrews Links Trust, the organisation which manages the world-famous Old Course and the other Links courses at St Andrews, say the introduction of vital business software has already proved transformative and will continue to improve its operations. The move is part of a digital transformation across the Trust, which has also included a recently relaunched website, to modernise its digital operations and provide customers, suppliers and staff with a…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Pepsi has Partnered With Select Circle K Locations To Give Fans A Chance To Score A Weekend Getaway To Miami Gardens For The Big Game At The Hard Rock Stadium Pepsi® returns for the sophomore year of the Denny’s Orange Blossom Classic presented by Ready Life as the official game-day soft drink partner of the highly anticipated HBCU match-up between Jackson State University & Florida A&M University in the heart of Miami Gardens, FL, on September 4, 2022, at Hard Rock Stadium! “We are honored that Pepsi has recommitted to support the revival of the Denny’s Orange Blossom Classic as…
The DP World Tour has announced the launch of a new eTour competition in partnership with the leading online and mobile game World Golf Tour (WGT) by Topgolf and esports specialists DreamHack Sports Games. The new eTour competition, which will be open to play from August 31, has four stages, with the entire competition played on Wolf Creek Golf Course in Nevada, USA, culminating in a live grand finale hosted at DP World’s high-tech FLOW Pavilion in Expo City, Dubai. The four stages will be: Open Qualification: Taking place on WGT by Topgolf and starting on August 31 and running…
GOLFTEC, the world leader in golf improvement, announced that it has entered into a definitive agreement to acquire SkyTrak, golf’s #1 consumer launch monitor and simulator. The impending acquisition builds on each company’s powerful reputation and shared mission to provide golfers with the data and insights needed to track performance, have more fun and play better golf. As part of the acquisition, GOLFTEC will invest in enhancing the current SkyTrak user experience as well as create new, innovative solutions that leverage coaching, data, and digital platforms to deliver a GOLFTEC improvement experience to a broader segment of golfers around the…
PXG Continues to Expand Its Global Footprint to Serve More Customers Through an Innovative Direct-to-Consumer Golf Club and Apparel Distribution Model Inc. revealed that PXG – Parsons Xtreme Golf – is No. 2308 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic sector – its independent small businesses. Founded by entrepreneur, philanthropist, and self-proclaimed golf nut Bob Parsons, PXG is a research and development company dedicated to creating the world’s finest golf clubs and apparel. Today,…
Company to change ticker to MODG, reflecting its leadership in the much larger, more dynamic and inclusive Modern Golf ecosystem Callaway Golf Company (NYSE: ELY) (the “Company”) announced today plans to change its corporate name to Topgolf Callaway Brands Corp. (“Topgolf Callaway Brands”). Following the Company’s merger with Topgolf in 2021, the name change reflects the Company’s dynamic brand portfolio that has unmatched scale and reach across the full Modern Golf and active lifestyle ecosystem, including on- and off-course golf. We are excited to introduce Topgolf Callaway Brands, which better acknowledges our long-term strategic path forward, while emphasizing our unique…
Shot Scope, the industry-leader in advanced GPS and automatic shot tracking technology, has developed a brand-new feature, “Shots Plotted”, to further enhance its members’ experience. On any given hole, golfers will be able to see a historical snapshot of where tee shots have finished up and the club that was used, providing the means to create a strategical plan for every hole. Shot Scope continues to offer new ways in which golfers can analyse their rounds at their home course or one they have played multiple times – creating a visual map of how to play every hole on the…
The Justin Rose Telegraph Junior Golf Championship will return to its home later this year when the exclusive Quinta do Lago resort in Portugal hosts the 2022 version of the unofficial ‘major of junior golf. Europe’s premier golf and lifestyle resort, which is celebrating its 50th anniversary this year, will have the honour of staging the final of the 54-hole stroke play event tournament on its iconic South Course from October 31 to November 5. The prestigious event will see 24 finalists – 12 boys and 12 girls – compete for the chance to add their names to an illustrious…
Clube de Golf Santo da Serra has enhanced the island of Madeira’s long-term environmental commitment to developing new golf eco-solutions after installing a new state-of-the-art irrigation system – reducing its water consumption by around 66 per cent Building on the sustainable programmes undertaken by Palheiro Golf and Porto Santo Golfe in recent years, club officials have implemented an upgraded course eco-strategy over the last 12 months to improve its green credentials and improve the overall playing experience for members and guests. Having installed a new irrigation system on the Machico and Desertas nine-hole loops at the end of last year,…