Author: Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

Spiro Carbon Group, an international firm dedicated to providing carbon reduction pathways to all stakeholders, has retained Arizona-based Synergy Group Consulting, a leading expert in the golf industry, to develop their “Defend the Green” initiative. Spiro Carbon’s Climate Smart Golf Solutions will be introduced and expanded globally under the direction of Ted Simons, CEO and President of Synergy Group Consulting. Spiro Carbon is changing the way the world approaches carbon projects. Their proprietary method of automating and digitizing the Monitoring, Reporting, & Verification of climate impacting activities allows projects to work at any scale, including very small plots. This opens…

Read More

Sotogrande® has been acclaimed as the best golf destination in Spain by golf course evaluation website Top100GolfCourses.com World-famous Real Club Valderrama, is once again rated as the best golf course in the country. The 1997 Ryder Cup venue, located in the upper side of Sotogrande®, which will soon play host to another elite field as the new LIV Golf league event comes to Sotogrande® in June, remains one of the most revered courses in Europe. Sotogrande’s oldest golf course, Real Club Sotogrande, moved to second place in the national rankings, underlining the quality of courses in the destination, which is…

Read More

It’s round up time at nearly 70 Arcis Golf properties around the country, in conjunction with World Autism Month. “Round Up 4 Els for Autism,” the company’s annual April initiative to raise funds for Els for Autism Foundation®, gets underway on April 1 and lasts for the entire month. The global mission of Els for Autism is to transform the lives of people with autism and those who care for them through lifetime services and collaborative partnerships. An extension of Arcis’s partnership with professional golfer and World Golf Hall of Fame member Ernie Els, his wife Liezl, and Els for Autism Foundation, April’s program has…

Read More

Today, Stephen Curry’s UNDERRATED Golf program announced KPMG LLP, the U.S. audit, tax and advisory firm, as title sponsor in an effort to advance equity, access and opportunity for underrepresented and underrated youth in the sport of golf. KPMG will bring a multitude of new offerings to enhance the tour, including a mentoring and leadership development program for the participating youth. “KPMG’s sponsorship of UNDERRATED Golf further exemplifies our focus on advancing diversity, equity and inclusion within our firm and the broader marketplace,” said KPMG U.S. Chair and CEO Paul Knopp. “We look forward to working with Stephen Curry, Mariah Stackhouse and…

Read More

If you ever wondered what it’s like to be a fly on the wall during a Tour Fitting, this video goes as inside as it gets. Johnny Wunder takes us on a Jon Rahm/Paradym adventure that spans over 3 months, 3 states and 1 Sentry Tournament of Champions Victory.

Read More

An exciting new partnership between the London Golf Club and Al Zorah Golf Club will see members of the Kent-based club compete for the chance to win an incredible five-night luxury holiday including unlimited golf at the spectacular Jack Nicklaus-designed course in the United Arab Emirates. The Kent club’s Order of Merit competition, ‘The Race to Al Zorah’, will see members of the 36-hole venue designed by 18-time Major champion compete over ten events throughout the year for the opportunity to claim the amazing first prize. As well as receiving five nights’ accommodation for two people at the five-star hotel,…

Read More

A Bavarian start-up turning the golf world on its head has launched its latest innovation: ALFA Swing, AI Swing analysis & ChatGPT Golf Coach. This innovative application harnesses the power of AI technology to assess a golfer’s swing in live action, highlighting areas for potential improvement. Moreover, it furnishes tailored insights and suggestions aimed at enhancing players’ skills regardless of their proficiency levels. The user-friendly interface makes navigating through the app effortless, but what sets it apart is that -wait for this- it’s still completely free for a limited time. The comprehensive golf app encompasses cutting-edge individualized mentoring, AR (augmented…

Read More

Pro League Network, the leading provider of fun, inherently bettable sports to sportsbook operators, expanded its growing footprint in golf as it announced the addition of the Xtreme Long Drive® series, sanctioned by the Long Drive Federation, and in cooperation with Ultimate Long DriveTM, and revealed the dates of the next World Putting League Championship tournament. Pro League Network will work with the Long Drive Federation to optimize the sport for wagering by ensuring integrity and data before gaining approvals from gaming associations and bringing wagering opportunities to sportsbooks. PLN and Ultimate Long Drive will also develop bettable extensions of the…

Read More

As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways, punitive rough and high stakes can keep the Titleist Speed Project from rolling. https://www.titleist.com/WGF Credits: Agency/Production Company: WOLVVS Executive Producer: Curt Morgan, Ana de Diego Producer: Mike Longenbach, Erik Enberg, Kevin Buth Director: Adam Goldberg Creative Director: Matt Beauchesne, Curt Morgan Director of Photography: Alastair McKevitt, Sean Stiegemeier Assistant Director: John MacDonald Sound: Gary Day, Olivier Virmont, Jeff Pace Lead Editor: Jeremy Lusk Editor: Jonathan Mantovani Color:…

Read More

Next League, the leading digital growth consultancy and technology services company working exclusively within the global sports industry, today formally announced a multi-year partnership with TMRW Sports in support of its first venture TGL. TGL is an all-new golf league operating in partnership with the PGA TOUR that fuses innovative technology with teams of the world’s best golfers competing in primetime. Launching in early 2024, TGL is poised to captivate and engage millions of sports fans with its primetime matches from its tech-infused, purpose-built venue in Palm Beach, Fla. Next League will provide extensive strategic and technical counsel, coupled with delivering world-class…

Read More