Next League, the leading digital growth consultancy and technology services company working exclusively within the global sports industry, today formally announced a multi-year partnership with TMRW Sports in support of its first venture TGL.
TGL is an all-new golf league operating in partnership with the PGA TOUR that fuses innovative technology with teams of the world’s best golfers competing in primetime. Launching in early 2024, TGL is poised to captivate and engage millions of sports fans with its primetime matches from its tech-infused, purpose-built venue in Palm Beach, Fla. Next League will provide extensive strategic and technical counsel, coupled with delivering world-class digital experiences to TGL. The first phase of the website is slated to launch this summer; the second phase, including a mobile app, will go live closer to the start of the TGL season.
Next League provides thought leadership, strategy and consulting, product design and development, software and systems development and integration, and the maintenance and operations of existing products and platforms to global sports organizations including the PGA TOUR, the Ladies Professional Golf Association (LPGA), NASCAR and the XFL, among nearly a dozen others.
“Next League has demonstrable expertise in delivering leading fan engagement and technology solutions for many of the world’s largest organizations in sports,” said Jon Kropp, TMRW Sports VP, Digital Media. “The Next League team has the experience to help us unlock the new opportunities leveraging the technology of the league and emerging consumer experiences. Next League is a trusted technology partner who will help us navigate the complex digital landscape and create a digital experience that meets the needs of an engaged fanbase.”
“We are thrilled to be partnering with the TMRW Sports and TGL teams at such a pivotal moment,” said David Nugent, Next League CEO. “Together, we are collaborating with their team to transform the digital sport experience through people and technology. Given our extensive expertise working across sport and within golf, we know we are uniquely qualified to help TGL design and deliver experiences that reach golf fans in new and innovative ways. We are excited to be creating something special with them.”
Next League’s mission includes partnering with sports organizations, like TMRW Sports, making investments that have a lasting social impact. As part of this engagement, Next League will join TMRW Sports by making a gift to the TMRW Sports Fund at Palm Beach State College to provide scholarships for students and support academic program development.
About TMRW Sports Group (pronounced “tomorrow sports”)
Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is focused on harnessing technology to build progressive approaches in sports, media, and entertainment to create new pathways for the next generation to enjoy sports. TMRW Sports’ first project, TGL, is an innovative league launched in partnership with the PGA TOUR. TMRW Sports is supported by an all-star roster of athletes, celebrities, and business leaders from the worlds of sports, media, technology, and finance who make up a powerful and diverse investor group. TMRW Sports joins Woods’ TGR Ventures and McIlroy’s Symphony Ventures, and is led by McCarley, founder and CEO. For more, visit TMRWSportsGroup.com.
TMRW Sports’ first project is TGL, an innovative, new golf league that fuses technology and live action with teams of PGA TOUR stars competing in a purpose-built arena in Palm Beach Gardens across a season of primetime, Monday night matches starting early in 2024. Currently, 12 of the 18 players competing in TGL have been announced, including Tiger Woods, Rory McIlroy, Jon Rahm, Justin Thomas, Collin Morikawa, Matt Fitzpatrick, Justin Rose, Adam Scott, Xander Schauffele, Max Homa, Billy Horschel, and Rickie Fowler.
Teams: Six teams of three PGA TOUR players in head-to-head, match play.
● Tech-Infused Venue: A first-of-its-kind experience for golf enabled by a data-rich, virtual course combined with a tech-infused, short-game complex.
● Tech-Enabled Fan Experience: High-energy, greenside fan experience with every shot live within a 2-hour, primetime televised match.
● Season: 15 regular season matches followed by semifinals and finals matches.
About Next League
Next League is the leading digital growth consultant and technology solutions partner helping lead the sports industry to know what’s next. Founded by a team of technology experts with decades of success in sports, Next League is redefining the digital agency and technology services model to unlock new business growth, digital innovation and technology solutions with a commitment to lasting social impact. The people-first, culture-driven approach puts a focus on building inclusive, curious and collaborative relationships that deliver next level digital experiences.