Performance54 (P54), the world’s leading golf events and marketing agency, has landed experienced sports marketeer George Gilmore to head the team’s global marketing division. Gilmore’s appointment as Marketing Director coincides with the business’ eighth anniversary and a new chapter for one of the fastest growing sports agencies on the planet as P54 continues to expand and enhance the services it offers. Operating across a varied portfolio of golf brands, destinations and events, those services cover strategic consultancy, brand development, advertising, PR and communications, social media, content and creative design. Heading a 40-strong team, Gilmore will spearhead the agency’s insights-led approach to campaign development, and…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Check out the best shots of the day from the final round and playoff of the 2023 Rocket Mortgage Classic, featuring Rickie Fowler, Collin Morikawa, Adam Hadwin, and Max Homa. The PGA TOUR heads to Detroit, Michigan, this week for the fifth installment of the Rocket Mortgage Classic at Detroit Golf Club. Last year’s champion Tony Finau returns to defend his record-setting title. Finau finished with a score of 26-under-par to break the tournament scoring record by three shots, posting just one bogey on the week. He’ll be accompanied by an in-form Rickie Fowler in the field. He’s finished inside…
Dubai Golf has officially rolled out VIYA to international audiences. VIYA allows customers, both in the UAE and around the world, to book world-class golf, dining, experiences, spas, and more at venues in Dubai and Abu Dhabi. VIYA is a one-stop-shop for those in, and visiting, Dubai and Abu Dhabi. The platform offers golf bookings and seasonal promotions at Dubai Golf’s world-class golf venues: Emirates Golf Club, Jumeirah Golf Estates, Dubai Creek Golf and Yacht Club, Yas Links, Yas Acres, Saadiyat Beach Golf Club, and Topgolf Dubai – in addition to numerous other venues in the region. In addition, the…
Dufour, the DP World Tour’s Championship Director this week, is at the forefront of the third edition of the innovative Volvo Car Scandinavian Mixed in Stockholm, which sees 78 men and 78 women compete at Ullna Golf & CC for the same title. Being Swedish herself, Dufour admitted that it makes working as the Championship Director all the more exciting in an event co-sanctioned with the Ladies European Tour. “I’m super excited to be involved in this event,” she said. “Being Swedish its really special to be here during the Swedish summer. “ Elaborating on her responsibilities during the lead…
Unlocking more speed and distance through multi-material technology and proven innovations like Carbonfly Wrap, Ti-Facewrap and Spinsistency, PING introduced the G430 LST 3-wood today. The low-spinning, tour-style design combines a 2041 Beta-Ti face, Ti 8-1-1 body, and 80-gram tungsten sole plate to position the CG low/back for faster ball speeds with reduced spin, producing on average seven yards more distance. “We’re excited to bring this score-lowering technology to golfers during the heart of the golf season to give them a long and versatile three-wood to help them lower their scores and raise their enjoyment on the course,” said John K.…
Check out the best shots of the day from round 4 of the 2023 Travelers Championship, featuring Rickie Fowler, Scottie Scheffler, Rory McIlroy, Zac Blair, Patrick Cantlay and Keegan Bradley.
The number of tee times booked by visitors to Northern Ireland last year was 30% higher than pre-Covid levels, new figures from Tourism NI have revealed. Research commissioned by the tourism body also found Northern Ireland experienced a large increase in visitor green fee revenue in 2022, with expenditure on bookings surging both during on and off season. The report ` Golf Tourism in Northern Ireland: How the pandemic and recovery has impacted visitor golf’, examined data from 75 golf clubs in Northern Ireland which use the BRS Golf tee time booking system. The report excluded rounds booked by tour…
Abbey Hill Golf Centre, a BGL (Burhill Group Limited) venue in Milton Keynes, Buckinghamshire, has already invested more than £850,000 in its clubhouse and golf course, reflecting the centre’s commitment to continuously improving the facilities and overall golfing experience for members and visitors in the area. The improvements, which include the first phase of a two-phase clubhouse investment project, and extensive golf course renovations, culminate in the second phase of the planned clubhouse refurbishments, which are slated to start in January 2024. The first of the two-phase clubhouse investment saw £350,000 spent on the refurbishment of two main function rooms;…
Located just north of Bristol, Thornbury Golf Centre has completed a major redevelopment of its driving range facility, becoming the first in the region to install pioneering TrackMan Range technology. The new state-of-the-art driving range boasts 23 bays with TrackMan touchscreens on the original driving range site. The outfield has also been totally remodelled to create a more immersive experience for visitors. Tim Good, General Manager of Thornbury Golf Centre, said: “We would encourage anyone in the local area to come and enjoy this new technology. This is a fantastic new facility that’ll allow advanced golfers and beginners alike to…
Multi Award-winning independent distillers, Loch Lomond Group, has extended its prestigious partnership with The R&A for The Open, golf’s original championship, and AIG Women’s Open.Its flagship single malt whisky brand, Loch Lomond Whiskies, will continue as the “Official Spirit of The Open and the AIG Women’s Open” for the next five years – a covetable position that keeps Loch Lomond Whiskies front and centre in the sport’s original major championship and one of the world’s most recognised sports events.The deal, signed today (6 June) by Martin Slumbers, CEO of The R&A, and Loch Lomond Group CEO Colin Matthews, also includes…