Golf video technology, data analytics and syndication powerhouse ParOne has released its new commerce-ready feature allowing interactivity inside videos. Several golf publishers are already integrating ParOne’s on-screen shoppable technology on their websites to sell golf products, event tickets, lessons, trips and other offerings during videos views. This element deepens relationships with publishers’ client bases for expanded sponsorships. Viewers click on an unobtrusive, horizontal bar on the bottom left of the screen to learn about and purchase golf offerings, and sponsored products and promotions. “ParOne’s solution is a new way for publishers and their brand partners to experience greater monetization” says…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
INFINITUM has been recognised for its world-class green credentials in the 2023 International Property Awards by being named winners in the Best Sustainable Residential Development category, while the Spanish resort has also been nominated for an impressive seven World Golf Awards. The renowned Costa Dorada venue has been selected by a prestigious panel of experts as a winner in the European Property Awards Sponsored by LAUFEN, part of the International Property Awards, in the category of Sustainable Residential Development in Spain. INFINITUM is also in the running for the titles of World’s Best Golf Real Estate Venue and World’s Best…
Wyndham Clark battled top names like Rory McIlroy, Scottie Scheffler, and Rickie Fowler on Sunday during the final round of the 123rd U.S. Open. Watch the extended highlights from a drama-filled back-nine on Sunday at LACC.
Golf Genius Software, the leading provider of cloud-based golf software solutions, has launched its brand-new events marketing toolkit to help its customers drive event participation and maximise their revenue opportunities. Available exclusively to Golf Genius Tournament Management premium customers, the events marketing toolkit provides golf facilities with everything they need to advertise their golf competitions, corporate events, and society days, whilst still guaranteeing autonomy over their marketing activities. Craig Higgs, Managing Director at Golf Genius International, commented: “Through our integrated solution, Golf Genius customers can already run best-in-class golf events, but we identified that many don’t have the ‘in-house’ marketing…
Firestone Country Club, renowned as one of North America’s most historic venues for championship golf, announces all three of its championship golf courses, the South, North and Fazio Courses, were recognized by Golfweek in their latest rankings of the “Top 100 Courses You Can Play in the U.S.”, “Top 200 Classic Courses” and “Best Courses You Can Play by State” rankings. Presenting the top public access courses in each state, Golfweek’s ‘Best in Ohio’ list saw the South Course ranked No.1 for the third consecutive year since Firestone began offering non-member play in 2021. Meanwhile, the North Course ranked second and the…
Arcis Golf—the second largest owner and operator of golf facilities in the United States—has acquired Pacific Life’s golf portfolio, which includes three nationally recognized golf courses: Grayhawk Golf Club (Scottsdale, Arizona), Angel Park Golf Club (Las Vegas, Nevada), and Tijeras Creek Golf Club (Rancho Santa Margarita, California). This is Arcis Golf’s 13th club acquisition in less than two years. In addition, since 2019, the company has also purchased Dominion Golf Group (5 Private Clubs) and Mickelson Golf Properties (3 Resort/Daily Fee and 3 Private Clubs), and in 2014, 46 properties from CNL Lifestyles Properties. With these new clubs, Arcis Golf has…
Troon is pleased to announce its international division has outlined its commitment to The R&A Women in Golf Charter, a global initiative aimed at increasing the number of women and girls who participate in golf and creating more opportunities for women to work within the golf industry. This announcement comes during Troon Women’s Golf Month, a month in which Troon facilities around the world highlight initiatives promoting gender equality and inclusivity within the sport and encourage female participation at all levels. The commitment includes Troon International’s managed golf courses, Al Hamra Golf Club, Al Zorah Golf Club, Arabian Ranches Golf…
Now entering its third year, over 300 affiliated clubs have engaged with Players 1st as part of the Membership: Give it a Shot campaign. This collaboration offers retention support through the Players 1st Members Suite of experience surveys, providing clubs and the federation with ongoing information on members’ opinions and experiences at golf clubs. Through analysis of over 70,000 member responses, England Golf have gained unprecedented insights into the factors influencing the golf club member experience, including those with the greatest impact on satisfaction and loyalty. “One of the key factors highlighted in 2022 and early 2023 is the perceived…
Golf Genius Software has announced the appointment of Adrian Logue, leading expert in golf handicapping and golf club management solutions, as Director of International Product Management. Logue joins the team with more than 20 years of experience within the golf software industry, having previously been responsible for the implementation and management of all handicapping in Australia, as well as significant contributions to handicapping in many countries across Northern Europe. “It’s a transformative time within the golf industry, with the digitisation of events and progression of the world handicapping system – so we’re excited to have Adrian join us, assisting in…
The PGA Tour, DP World Tour and LIV Golf League, which have been embroiled in a bitter legal battle for more than a year, have agreed to unify and move forward in a larger commercial business, the circuits announced Tuesday. The tours called the stunning development “a landmark agreement … on a global basis.” “There’s been a lot of tension in our sport over the last couple years,” PGA Tour commissioner Jay Monahan told CNBC on Tuesday. “What we’re talking about today is coming together to unify the game of golf, and to do so under one umbrella. “… We’ve…