Following on from the success of last year’s Sustainability Series beach clean, OCEANTEE returned to the Genesis Scottish Open with the Marine Conservation Society and 40 children from the East Lothian region for a day of research and education. The Seashore Safari took place on the beautiful stretch of beach down by the signature 13th hole of the Renaissance Golf Club. Stephen Gallacher, Joost Luiten and Dan Bradbury weren’t shy to get involved with the activities too, helping out as the youngsters learnt about marine life on the shoreline. Beyond just cleaning the beach, the team collected and compared this…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Leading golf development solutions business Orbis Golf has announced record numbers of new students engaged in golf lessons through their golf academies in the first half of 2023. In the first 6 months of 2023, Orbis Golf has seen 1981 new students attend Academy lessons at the 11 golf academies it runs through golf clubs in the U.K. That number includes 229 brand new golfers recruited into golf taster experiences, with 196 new golfers enrolled onto the Orbis Learn To Play Golf Programme. “We’re excited to see more golfers than ever engaged in golf lessons through Orbis Academies,” commented Rob…
GOLFTEC has selected ParOne’s advanced video player to drive additional engagement to the website of the world’s largest provider of golf lessons and premium club fitting. Replacing GOLFTEC’s current video player provider, ParOne technology includes fast load times; call-to-action, “try now” icons inside videos; rich data and analytics; captions; and consistent metadata. Integration and administration of the ParOne video player was easy on GOLFTEC resources and ParOne managed migration of GOLFTEC videos. “Considering the substantial increase in video engagement over static content these days, the need to bolster our video strategy has never been more pressing,” says John Spagnola, VP…
Golf Genius, the leading provider of cloud-based golf software solutions, has launched a fully integrated website solution for its customers to maximise golfer engagement and drive participation at their events. The bespoke website solution delivers an unmatched look and feel across all devices and elevates the entire player experience by providing a single place for golfers to access every event ran through Golf Genius. “We developed this solution in conjunction with nooQ Golf to provide Golf Genius customers with an unrivalled online presence that simplifies their golfer’s experience and increases digital interaction with competitions, alongside other key functions,” commented Craig Higgs,…
“That’s why I enjoy so much Sunday and the hunt because you have those butterflies, you have that adrenaline and you have no other option but to feel it, right? The back nine of the US Open felt like it was three days long because I’m so aware of each single step, each second.” – Jon Rahm Jon Rahm had accomplished almost everything a golfer could dream of after leaving Arizona State as a two time Ben Hogan Award winner. Six PGA Tour wins, seven European Tour Wins, European Tour Player of the year, a ranking of number one in…
Officials at Invited and Troon, two leaders in the golf and club hospitality industry, announced a landmark strategic relationship designed to help shape the future of membership hospitality and growth across both organizations in the years ahead. Invited, a leading owner and operator of private clubs, and Troon, a leading global third-party operator of private clubs, are collaborating in a way that blends the strengths of each company, ultimately resulting in benefits and improvements for the members and guests of each organization’s owned and managed clubs. Troon will acquire Invited’s Management Services business with 18 managed and consulting-services agreements moving…
Thailand-based Siam Country Club Group has selected Golf Marketing Services Ltd (GMS) to fulfil an international PR brief, highlighting the strong heritage and world-class golf offering the destination proudly exhibits. The brief centres on re-establishing Siam Country Club, home venue of the LPGA of Thailand, alongside the four additional properties comprising “The Group”, as a must-visit golf destination. “The excitement and opportunity surrounding Siam Country Club, as well as the additional properties, really epitomises what exceptional modern golf is all about,” commented Phil Craghill, Director at GMS. “The end of coronavirus travel restrictions has seen the appetite for golf tourism…
Toptracer, the #1 Range Technology in Golf,is giving golfers across the globe the chance to compete against one another virtually at Pebble Beach as the 9-Shot Challenge coincides with a women’s major championship for the first time ever, to celebrate the first staging of the U.S. Women’s Open at the historic venue. The 9-Shot Challenge presented by the U.S. Women’s Open runs for nine days from July 1-9, with the major itself taking place simultaneously from July 6-9 at the world renowned Pebble Beach Golf Links in California. This is the first time that Toptracer has launched a 9-Shot Challenge alongside a…
PGA Golf Exhibitions and the PGA of America announced today participation by top equipment and technology companies at the 2023 PGA Buying & Education Summit at PGA Frisco, July 31 – Aug. 2, bringing the total number of participating golf brands to more than 160. The three-day Summit begins on July 31, when PGA Professionals can attend the PGA Education Conference at the state-of-the-art PGA Professional Development Center. Invitation-only One2One VIP Buying Appointments will also take place on July 31 at the Omni PGA Frisco Resort and all Summit attendees are invited to attend the Welcome Reception and Live Fashion Show that…
The R&A has launched an ambitious pilot initiative to encourage people to learn to play golf at a diverse range of golf facilities across Scotland. The launch of Golf.Golf was supported by R&A ambassador and singer songwriter Niall Horan at an event held at The R&A World Golf Museum in St Andrews. The initiative has been developed using extensive research into how to attract new people to the sport and is targeted specifically at those who already had or have an active interest in sporting activity but not necessarily in golf.Its aim is to change the perception of the game and…