GOLFTEC has selected ParOne’s advanced video player to drive additional engagement to the website of the world’s largest provider of golf lessons and premium club fitting.
Replacing GOLFTEC’s current video player provider, ParOne technology includes fast load times; call-to-action, “try now” icons inside videos; rich data and analytics; captions; and consistent metadata. Integration and administration of the ParOne video player was easy on GOLFTEC resources and ParOne managed migration of GOLFTEC videos.
“Considering the substantial increase in video engagement over static content these days, the need to bolster our video strategy has never been more pressing,” says John Spagnola, VP Marketing at GOLFTEC. “Utilizing the advanced capabilities of the ParOne enterprise player, we’re able to refine our video content approach and enhance the experience for our Students, as well as those showing interest in our services.”
“GOLFTEC can now more meaningfully communicate its offerings through our video commerce platform,” says JR Charles, CEO of ParOne. “Our player also captures and leverages data for drilled-down customer segmentation and activations.”
The GOLFTEC partnership follows last month’s announcement of ParOne powering videos on GOLF.com, a leading golf website.
Last year, ParOne began offering, with remarkable success, its video player and technology development services to golf publishers, Tours and brands.
The company also syndicates golf videos to top golf apps and websites and their 40 million-plus unique monthly active viewers across 20 countries. Additionally, ParOne streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.
Headquartered in New York City with offices in Knoxville, TN, ParOne launched in 2021 as a transformational digital media and technology company serving the golf industry. It syndicates golf videos and live streams professional tournament broadcasts to top golf websites and apps totaling more than 40 million active monthly viewers across 20 countries. ParOne also developed an advanced video player that benefits golf media publishers seeking better load times, rich data analytics, video commerce functions and mitigation of resource allocation. A first mover among the sports, digital, media and technology investor community, ParOne plans to leverage its emerging technology and business model in other verticals within the greater sports ecosystem.
Since 1995, GOLFTEC’s mission has remained the same – to help people play better golf. The GOLFTEC experience is designed for golfers of all ages and abilities to work with an expert Coach and build a game improvement plan customized to their specific needs and goals. GOLFTEC’s cutting-edge training systems, including its proprietary swing motion capture technology, OptiMotion, gives Students and Coaches instant and data-driven feedback. With millions of lessons given and more than 250 locations across the world, GOLFTEC is the world leader in golf instruction.
More information: www.golftec.com