Five time Major champion, coming off a T2 in last years Masters, Brooks Koepka is looking for a generational defining win and his first Green Jacket at the Masters. — Since 1934, the Masters Tournament has been home to some of golf’s greatest moments. Amidst blooming azaleas, towering pines and flowering dogwoods, the first full week of April ushers in a stage unique to golf and to sport. Over four days and 72 holes, the smallest field in major championship golf competes for a chance to capture the Green Jacket and a place in Masters history.
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
UGolf International’s influence across Europe continues to grow with the continent’s largest golf club management company creating a new brand, UGolf Germany, to manage its network of clubs in the country. The forward-thinking group took the prestigious decision to launch a dedicated operation for Germany after finalising a new partnership with Bad Saarow to take over full control of golf operations at the popular golf resort near Berlin. UGolf International – the global branch of UGolf – has been working closely with Bad Saarow’s golf team for the last two years, but the updated arrangement will see UGolf take full responsibility for…
PowaKaddy, the world’s leading electric trolley company, has revealed its brand-new 2024 cart bag collection, featuring the brand’s game-changing new technology: Mag-Lok®. The new range offers four unique bag models, all of which have been completely redesigned for the 2024 season, and a total of 16 different colourways – delivering on PowaKaddy’s commitment to providing a cart bag for any golfer. The PowaKaddy Dri Tech bag spearheads the 2024 collection, and offers unrivalled waterproof performance thanks to its ultra-waterproof fabric and heat-welded zips and seams – which combine to produce a hydrostatic rating of over 10,000mm, keeping your belongings dry…
Flite Golf & Entertainment (“Flite”), the leaders in technologyfueled active entertainment, today announced the grand opening of Atomic Golf, their flagship facilityon the Las Vegas Strip.Atomic Golf provides guests with a next-generation golf experience in a 99,000- square-foot, fourlevel facility with over 100 separate hitting bays, six bars, eight putting bays, the Astrocade multi-usearea and meeting space.Featuring Flite’s patented technology, Atomic Golf takes golf entertainment to the next level with allnew propertiary games for all ages and skill levels coupled with Flite’s patented tracking technology.“Atomic Golf is Flite’s showpiece in America’s preeminent entertainment destination. Our technologyis second-to-none and the overall…
The R&A and U-NEXT has agreed a new broadcast partnership for coverage of The Open and AIG Women’s Open in Japan, starting in 2024. Founded in 2007, U-NEXT has grown to become a prominent provider of video distribution services in Japan, including live streaming of golf (PGA TOUR) and sports such as baseball (providing MLB through SPOTV), football (La Liga) and mixed martial arts (Ultimate Fighting Championship) direct to consumers. Both major championships will be live-streamed exclusively in Japan for the first time and supplemented with access to archive content from past championships, including documentaries and highlights. Martin Slumbers, CEO of The R&A,…
Paul McGinley has been named as an ambassador for the Legends Tour. He will play in a minimum of six events in the 2024 season, set to include the Swiss Seniors Open, Staysure PGA Seniors Championship, Legends Open de France, Senior Italian Open, Legends Championship Vietnam and the MCB Tour Championship Mauritius. The Ryder Cup legend played in three editions of the team event before captaining Europe to victory at Gleneagles in 2014. Speaking about his new role and playing on the Legends Tour, McGinley said: “I do a lot of things in my life now from a business point…
The 151st Open at Royal Liverpool generated more than £187 million in overall economic benefit for the Wirral and the wider Liverpool City Region according to an independent study commissioned by The R&A. The historic Championship provided a total economic impact of £43.19 million to the Wirral and the wider Liverpool City Region – new money entering the economy – according to the study conducted by Sheffield Hallam University’s Sport Industry Research Centre (SIRC). The economic impact to Wirral alone was £23.64 million. Independent research led by YouGov Sport also shows that £144 million of destination marketing benefit was delivered for…
Golf technology company Pin Vision has announced that it will bring its innovative GPS technology to golf courses across the UK from 2024. With a mission statement to “never again leave golfers in doubt about the distance to the flag,” Pin Vision provides precise measurements from anywhere on the golf course, based on up-to-date pin position information provided by greenkeeping staff. Already partnered with more than 50 clubs across Italy, where the brand was founded in 2021, Pin Vision has engaged leading PR and marketing specialists Azalea to oversee its UK public relations. Players can use the Pin Vision app…
To followers of professional golf, where multimillion-dollar paydays are commonplace, a tournament with a $30,000 winner’s check — much less one played indoors — might seem insignificant. Try telling that to Jordan Weber. The 38-year-old from Des Moines, Iowa, was fighting back tears after winning that much and then some on Saturday in the Season Finale of the NEXT Golf Tour Powered by Trackman. “Wow! I am shaking and crying and all the things,” Weber said moments after the round. “I cannot believe I just did that. Unbelievable. I did not think it was going to happen.” With a global audience…
Dr. Simon Watson, an industry expert within Turf Agronomy and specifically Sports Turf Management, has joined The R&A Sustainable Agronomy Service, bringing over 20 years of experience in the turf, amenity and agriculture industry to the service. With a strong interest and passion for sports turf agronomy, Watson adds to the already impressive lineup of agronomists at The R&A. Prior to joining, he travelled the world gaining invaluable experience across different climates, turf conditions and locations, all of which has shaped his expansive knowledge of the industry today. “My background has allowed me to learn and develop my understanding of…