The home of the Spanish Golf Federation, Centro Nacional de Golf, has taken a significant leap forward in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional de Golf transformed its range into a hub of innovation, entertainment, and community engagement – and has used Toptracer to help introduce thousands of newcomers to the game of golf. As one of the premier venues in Europe, Centro Nacional de Golf set out with Toptracer to create an immersive experience that transcended traditional golfing norms. With a strategic decision…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Travis Club Austin, Austin’s newest 1,500-acre master-planned community west of Austin on Lake Travis, officially broke ground on its world-class Beau Welling-designed golf course at a ceremony hosted by the Lake Travis Chamber of Commerce on Tuesday, April 23, 2024. The ceremony featured golf course designer Beau Welling, Travis Club executives, city leaders, chamber executives, dignitaries, and special guests. A reception immediately followed the groundbreaking ceremony at the property’s historic Covert House on the Travis Club grounds located on the banks of Lake Travis. The course is designed by Welling, Founder and CEO of Beau Welling Design (BWD), a golf…
The 2024 PGA Buying Summit will return to the Omni PGA Frisco Resort (Texas) and the Home of the PGA of America, July 29-31. More than 150 curated golf brands will showcase Spring 2025 apparel collections, accessories and golf products to influential buyers and PGA of America Golf Professionals during three packed event days, which feature open ballroom exhibits, ONE2ONE buying appointments, extensive educational programming, and nighttime golf experiential and networking events across the spectacular PGA Frisco campus. Following last year’s highly successful event launch at the Home of the PGA of America, the 2024 Summit will have use of additional campus…
Al Zorah Golf Club has become one of the most talked-about developments over the past year, with the Ajman venue underlining its status as a rising star of Middle East golf following a record start to 2024. Situated a 40-minute drive from Dubai, Al Zorah Golf Club is home to a stunning par-72 layout – which weaves its way through one million square metres of natural mangrove forest and provides a distinctive and most tranquil challenge for all golfers. The course, the first Nicklaus Design project in the United Arab Emirates, has been earning rave reviews and acclaim from visitors and…
Royal Troon Golf Club has upgraded its greenkeepers compound, incorporating state-of-the-art locker rooms, ahead of this summer’s 152nd Open. The 145-year-old club, based in South Ayrshire, Scotland, has made a large investment in a new welfare block, which includes offices, a staff room, a kitchen, wet and dry changing facilities, showers and toilets. The changing rooms feature 28 modern lockers and benches to cater for the dedicated team responsible for maintaining the club’s pristine courses. The investment aims to support the 20 greenkeeping staff preparing to host the Championship in July. Locit, the manufacturer of the Pure Lockers brand, partnered…
Golfers at Verdura Resort, a Rocco Forte hotel, can enjoy an enhanced luxury experience from this spring with the acclaimed Sicilian venue having undertaken a further upgrade of its award-winning golf facilities, including a major new investment in its golf academy. A new fitting and coaching centre with advanced technology is at the forefront of an array of improvements that the Rocco Forte resort has made in 2024 as part of an overall investment of more than €1 million in its golf offering. Having undertaken a major remodelling of its East and West courses and a significant investment in a…
Troon, the leader in providing golf and club-related leisure and hospitality services, is continuing to champion sustainable practices in its clubs, with remarkable initiatives across the world in the spotlight.Responsible environmental management is a key component of Troon International’s ethos, and their facilities are relentlessly dedicated when it comes to environmental stewardship. In the quest for sustainable excellence, Troon recognizes the pivotal role of technology. Leveraging the power of innovation, Troon employs OnCourse®, an advanced online platform. This tool serves as a dynamic compass, empowering club and course managers to navigate through the intricate landscape of modern sustainability with precision and…
Global footwear pioneers, ECCO GOLF, and the world’s biggest golf YouTuber, Rick Shiels, have dropped a special ‘RICK SHIELS’ EDITION BIOM C4, with Rick Shiels himself collaborating with ECCO Golf’s design team to create the model. Limited to just 500 pairs, the Rick Shiels edition of ECCO GOLF’s best-selling BIOM C4 captures the ECCO ambassador’s personality and style, without losing any of the unwavering comfort or performance properties of the original design. The shoe is exclusively available on www.ECCO.com Inspired by the colour palette for his popular golf YouTube channel and branding, this contemporary, sneaker-style hybrid shoe comes in white…
59club UK and Albatross are excited to announce an innovative collaboration with their upcoming workshop, “Mastering AI: ChatGPT Strategies for Golf Club Marketing Excellence.” The event, scheduled to take place at Farleigh Golf Club on Tuesday 7th May 2024, promises to offer golf clubs an insightful deep-dive into artificial intelligence’s potential to enhance club member engagement and marketing strategies. Following the resounding success of 59club’s previous roadshows, this workshop aims to delve into the practical applications of AI, specifically focusing on how ChatGPT can revolutionise member communications and marketing frameworks. Participants will gain hands-on experience in harnessing the power of…
In the final round of the 2024 RBC Heritage, Scottie Scheffler shoots a 3-under 68 to win by three shots at 19-under overall. Scheffler wins his 10th PGA TOUR title overall and becomes the first player since Bernhard Langer in 1985 to win the Masters and RBC Heritage in back-to-back weeks. SUBSCRIBE to PGA TOUR now: http://pgat.us/vBxcZSh One week after the Masters, the PGA TOUR heads to South Carolina for the RBC Heritage at Harbour Town Golf Links. This is the fifth of eight Signature Events in the season. Scottie Scheffler returns to the field this week, despite being fresh…