Author: Aboo Tayub

Golf Genius, the leading provider of cloud-hosted golf software solutions, has announced the acquisition of Shotzoom; owner of both Golfshot and CoachNow. The acquisition of Shotzoom represents the company’s largest of its nine to date, where Shotzoom will continue to grow the existing Golfshot and CoachNow brands, whilst operating as a division of Golf Genius. Golfshot is the leading mobile and wearable GPS solution for golfers, with over 8 million registered users, more than 45% of whom play outside the United States, whilst CoachNow is recognised as the leading platform for coaches in golf and over 50 other sports worldwide.…

Second Chance Ltd, an industry leader in connected sports technology distribution, proudly boasts its successful distribution partnership with Blast Motion. This partnership recently gained further significance as Blast Motion announced they will be powering Wilsons first-of-its-kind technology, Wilson Fit AI, marking a new chapter in golf club fitting. Blast Motion, acclaimed for its state-of-the-art motion analysis technology, has joined forces with Wilson Sporting Goods Co. to unveil Wilson Fit AI. This innovative technology is a game-changer in golf custom fitting, merging Wilson’s advanced black box algorithm with the exceptional motion analysis technology from Blast Motion. The result is a fitting…

The Legends Tour is proud to announce Glenmuir and Sunderland of Scotland as its official apparel partner for the next three years. Since 1891, Glenmuir has developed its worldwide reputation as one of the leading golf brands in the industry and the Legends Tour is delighted to be associated with a brand steeped in such quality, reputation and tradition. Glenmuir’s passion for golf is inspired by its rich heritage in creating the finest Scottish golf apparel, while it continues to innovate and develop contemporary trends. They will provide clothing to Legends Tour staff from Glenmuir’s moisture-wicking performance fabrics to Sunderland of Scotland’s waterproof collection in…

How PING stays on top of the Golf Ball Industry with their Ballnamic research and how that can help you! In this episode of Data Driven, we stop by PING Golf Headquarters to chat about the recent findings from their Ballnamic research. We dive into critical topics of: – How does the wind affect the golf ball, and how exactly should you play the wind. – Tips when dealing with a side wind, downwind, or into the wind – Does golf ball fitting really matter – How often are ball manufacturers changing their golf balls And so much more!

Finca Cortesin, one of the world’s premier golf resorts and host venue of the 2023 Solheim Cup, has confirmed the appointment of José Ignacio Olea as its new Director of Golf.  With over two decades of invaluable experience in the golf industry, encompassing diverse operational, managerial, leadership, and sales roles, José Ignacio joins the Finca Cortesin team from Santa Maria Golf & Country Club in Panama. His extensive career has taken him to various corners of the world, including the USA, Portugal, and Spain, contributing to his well-established connections within the industry. As Director of Golf, José Ignacio will enhance…

The Tommy Fleetwood Academy (TFA) is leading the charge to inspire young people to take up the game of golf in Dubai thanks to a partnership with DP World, recycling a shipping container into a mobile golf studio that is taken to local schools to deliver get-into-golf sessions. Since inception in 2023, the TFA team has visited five schools, for a week at a time, where they deliver fun golf-based games and activities to children of all ages and abilities. The container was also on site during the 2023 DP World Tour Championship at Jumeirah Golf Estates, for children and…

Golfers can look forward to an elevated five-star experience at La Hacienda Links Golf Resort from 2024 with the luxury 36-hole Spanish resort having completed a significant upgrade of its popular Heathland course. Fresh from undertaking a full renovation of its Links course – named ‘Best Golf Course in Spain’ at the 2023 World Golf Awards – the acclaimed resort in Andalucia has unveiled a series of improvements to its second 18-hole championship layout as the countdown continues to the opening a new Fairmont hotel. As well as carrying out redesign work to enhance the original design by Dave Thomas,…

Al Zorah Golf Club has confirmed its reputation as one of the premier golf venues in the Middle East after winning two of the leading honours at the 5th 59club Middle East & Africa Service Excellence Awards, including being named as a Gold Flag Property for the first time in its history. The acclaimed club in Al Zorah City, United Arab Emirates, enjoyed a night to remember when this year’s winners were announced at a glittering prize-giving ceremony on board the iconic Queen Elizabeth 2 in Dubai Maritime City on March 7. As well as receiving the coveted Gold Flag accolade…

Focusing on the needs of golfers in search of more distance who prefer the look of a blade, PING introduced the i530 today, a premium iron model engineered to deliver higher ball speeds with precision for score-lowering performance. The i530 irons are available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “The continued popularity of distance irons has been an interesting and fun challenge for our engineers, especially in the players category where there is such an emphasis on the look of the iron,” said John K. Solheim, PING CEO & President. “In…

In 2018, video-sharing app TikTok became a global sensation almost overnight. Surpassing two billion downloads in less than three years, the platform quickly became a go-to hub for musicians, comedians and celebrities, who still upload an estimated ten million videos a day as of this year. So perhaps it was inevitable that golf destinations would eventually carve out a home on TikTok – and one of the first is Portugal’s Onyria Quinta da Marinha. The established resort has launched a behind-the-scenes account on the social media phenomenon, giving guests and media a one-of-a-kind look at the workings of a five-star…