The PGA TOUR’s Florida swing continues as Arnold Palmer’s Bay Hill Club & Lodge hosts the Arnold Palmer Invitational presented by Mastercard. This event is the second of three player-hosted invitationals (along with Tiger Woods’ The Genesis Invitational and Jack Nicklaus’ the Memorial Tournament presented by Workday). World No. 1 Scottie Scheffler will be in the field this week. The American has gone T4-1-T15 in his last three Arnold Palmer Invitational starts and hasn’t finished worse than T17 in his last five TOUR starts – including three straight top-10s. Rory McIlroy will also be teeing it up in Florida this…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
GOLFBUDDY, a leading brand in the GPS and laser rangefinder category have announced that they have extended their partnership with PGA Professional Chris Ryan as brand ambassador across EMEA. Chris has built up a considerable social following since launching his YouTube channel in 2011 as he combines insightful golf coaching with easy to digest video content for golfers of all levels to understand. With over 20 years coaching experience and over 400,000 subscribers to his YouTube channel and a combined social media following of over 550,000 who watch his coaching tips and high quality, engaging content. “I am absolutely thrilled…
Foremost Golf is excited to announce that Golf Swing Systems has joined the UK’s largest retail and marketing services group as an Approved Supplier, effective immediately. With 25 years’ experience, Golf Swing Systems are recognised industry experts in coaching and fitting studio solutions and now join with Foremost to make their expertise and advice for new or upgraded fitting studios readily accessible to members. This new partnership allows Foremost members to explore opportunities in the golf studio design space and stay on top of the evolving technology landscape within the sector. Commenting on the newly announced partnership, Chris Glenday, Foremost…
Golfzon Range by Leadbetter—a new concept in indoor golf training from Golfzon and world-renown instructor David Leadbetter—will open its second location in Westbury, N.Y. in March. Westbury joins the first Golfzon Range, which has been operating in Little Ferry N.J. since 2022. Golfzon Range by Leadbetter in Westbury (Nassau County), NY will feature 18 Golfzon Driving Range (GDR+) simulators, a Puttview interactive slopped putting green, and instruction from Leadbetter-accredited instructors. Every detail of the facility has been designed to help golfers of all skill levels learn faster and improve more efficiently. Both Golfzon Range by Leadbetter locations offer a choice of membership tiers…
Five Iron Golf, a leader in indoor golf and entertainment experiences, is excited to announce a significant surge in franchise openings, solidifying its position as a trailblazer in the golf entertainment industry. Since the launch of its franchising program in May 2023, the company has experienced exponential growth, establishing itself as a global leader. In an impressive feat of international expansion, Five Iron Golf proudly introduced new franchise locations in India and Australia, achieving successful debuts in New Delhi and Melbourne’s Mentone and Ringwood neighborhoods. Expanding its global footprint, the Five Iron franchise family is expected to gain new commitments…
The Dunas Course at Terras da Comporta – the most talked-about golf course design project in 2023 – continues to push the boundaries after signing an agreement to become the first course in Portugal to be digitalised and available to play across a variety of golf software platforms. Vanguard Properties, the owners of Terras da Comporta, has agreed a long-term partnership with leading US software provider TruGolf that will give golfers the chance to play The Dunas Course on launch monitors, golf simulators and, eventually, computer gaming platforms. TruGolf will send a team of engineers to Lisbon this spring to…
Shot Scope has today announced the addition of a brand-new feature to the market leading X5 watch, ‘hole maps’ – overlaying individual data to every hole through an interactive map view, as a way to efficiently plot your way around the course using your own yardages. For the first time, Shot Scope has developed a feature that players can utilise to see their own personalised data mapped onto a current hole, as they take on the challenge of any course. The X5 now presents itself as a comprehensive course guide on your wrist; tailored with individual data to help make…
Golf Genius, the leading provider of cloud-based golf software solutions, has announced a partnership with the UK Golf Federation (UKGF) to support the association and its members in elevating their provided golf experiences through technology. Through a combination of solutions and technical expertise relating to golf software, UKGF members are set to benefit from the partnership in a tailored manner – choosing the offerings that will help them the most. Golf Genius’ solutions are used to power the event, retail, and coaching functions in more than 300 golf facilities throughout the UK, including UKGF members such as 3 Hammers Golf…
PING Europe has announced its sponsorship of the Rose Ladies Series and Rose Ladies Open, which sees the brand become the Official Clothing and Hardware Supplier of the Justin and Kate Rose sponsored events. As long-standing supporters of women’s golf, PING Europe will sponsor the upcoming event schedule, comprising of five one-day events during the calendar year, in addition to the Rose Ladies Open – a three-day 54 hole stroke play tournament on the LET Access Series in September. “The talent and enthusiasm within the women’s game is only reaching new heights, and we are pleased to have the opportunity…
In a stride forward for golf footwear technology, SQAIRZ is excited to present the SPEED2, a transformative addition to its award-winning SPEED series. Tailored for the modern golfer who demands versatility and dynamic support on the course, the SPEED2 merges traditional craftsmanship with cutting-edge innovation in a lighter, more responsive shoe. The SPEED2 includes the pillar of SQAIRZ’s technology; the SQAIRZ patented toe box, a design meticulously engineered for optimal performance and foot biomechanics. The patented toe box is strategically designed to accommodate the natural spread of the toes as pressure is exerted on the ground, enabling a more natural…