The pursuit of the perfect golf swing has existed since the very first golf ball was struck back in 15th century Scotland. But even hundreds of years later only a select few can say they’ve even come close. Why is that? Simply put, there is no “perfect swing” there is only “your perfect swing.” The faster you realize this, the faster you will see the improvement you want. As a swing coach myself, I am very familiar with the classic story of “I played lights out two weeks ago. I felt better about my swing than ever. Then I watched…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Golfers looking to step up their search for a sunshine break later this year can take advantage of some fantastic opportunities to explore the Costa Brava. Located 100km north of Barcelona and surrounding the historic city of Girona, the region boasts seven golf clubs and nine varied 18-hole layouts to suit all levels of abilities and experience. With overseas travel expected to return to somewhere close to normality as the year progresses, there is a wide variety of accommodation and options to choose from to make the most of the easing of restrictions. Check out the full selection here: Costa…
With a focus on craftsmanship, the new collection combines classic designs with a new Hydro Blast finish to deliver premium performance and aesthetics *CARLSBAD, Calif. (June 11, 2021) – TaylorMade Golf Company, the industry leader in innovation and technology, today announced the all-new TP Hydro Blast Putter collection – providing golfers a selection of seven traditionally shaped putters that feature a renewed dedication to performance and aesthetics. Crafted with the purist in mind, each putter speaks to the golfing zealot that lives within us all. From the soft flowing curvatures of Soto and Chaska to the sharp geometric lines of…
On World Environment Day the European Tour has launched Green Drive – a strengthened commitment to sustainability with a vision for the Tour to become a showcase for social and environmental responsibility, delivering net positive impacts around the world. The Green Drive underlines an intensified approach towards priority issues such as climate change; biodiversity loss; air and ocean pollution; and sustainable and ethical procurement. It also sees the Green Drive take a formal position within Golf for Good, the European Tour’s overarching Corporate Social Responsibility (CSR) programme. Implementation will encompass all aspects of the business including operations, partnerships, technology, tournaments,…
YUMAX Golf, one of the UK’s leading golf distribution companies, has announced the appointment of Alistair Gill as the firm’s new brand partnerships manager across its growing portfolio of brands. Formerly the marketing manager at Silvermere Golf and Leisure, Gill joins YUMAX Golf as the company undergoes another expansion phase after recently taking on the EMEA distribution role for SIK Putters. Gill’s new position will see him manage the trade-marketing needs across Europe for all YUMAX Golf brands including Bushnell Golf, Skechers GoGolf (UK & Ireland only), Camelbak, Inrange and SIK Putters. YUMAX Golf commercial director Ben Davis commented: “Ali…
Flightscope – the global leader in tracking and analyzing sports performance data – announces a new Father’s Day special on its popular Mevo+ launch monitor, wherein customers can use the promo code “Dad21” at checkout on www.flightscopemevo.com from now through June 20 to receive $200 off. Mevo+ is an advanced, portable, and affordable launch monitor and golf simulator purposefully engineered to meet the needs of both avid golfers and players seeking entertainment. The unit (normally $1,999) works indoors and outdoors and accurately tracks an array of data most common in units that far more expensive, as well as providing simulated…
Where the airline and hotel industries have pioneered, the golf industry is slowly going. Dynamic pricing is one of the new keys to successfully growing revenue at the golf course. No tee time is created equal Obviously most golf operators already know this. Typically we see differences in price between weekend and weekday tee times or morning and evening tee times. We call this static pricing and unfortunately it doesn’t go far enough. Dynamic pricing is built on the idea that the value of every tee time expires and its value fluctuates up until its expiration date. The strategy is…
Tagmarshal, the leader in on-course optimization and golfer flow management software, has launched the latest feature in its product line, “Geofence Buzzer.” Developed from valuable input provided by Tagmarshal’s partners, “Geofence Buzzer” makes a loud warning sound when a cart travels off a designated cart path or enters a restricted area. Unlike other types of cart control this innovative feature does not disable the golf cart via a “kill switch” mechanism, but rather the sound continues to alert the driver until the cart returns to the path or back onto a designated area. The optional “Geofence Buzzer” light is also…
With Talent, Poise and Pedigree, Pak is the Latest Addition to an Already Talented Roster of Team TaylorMade Athletes TaylorMade Golf Company, an industry leader in innovation and performance, today announces the signing of John Pak – adding to an already impressive roster of PGA TOUR talent. Pak, 22, is scheduled to make his professional debut at this week’s Palmetto Championship at Congaree, with a second invite confirmed for the Travelers Championship. After claiming the top spot on the PGA TOUR University rankings, he will receive immediate membership onto the Korn Ferry Tour. Pak enters the pros as one of…