Golf Business TechnologyGolf Business Technology
  • Business News
  • Technology News
  • Features
  • Opinion
  • Videos
  • Supplier Spotlight
  • About Us
  • Contact Us
  • Email Newsletters
  • Media Pack
LinkedIn Twitter Instagram
  • FREE Email Newsletters
  • About Us
  • Contact Us
  • Media Pack
LinkedIn Twitter Instagram
Golf Business TechnologyGolf Business Technology
  • Business
        • Appointments
        • Course Management
        • Drone Solutions
        • Event Management
        • Golf Architecture
        • Golf Club
        • Golf Machinery
        • Golf Resorts
        • Golf Sponsorship
        • Industry News
        • Investment & Mergers
        • Irrigation Systems
        • Sports News
        • Sustainability
        • Turf Management
  • Technology
        • Artificial Intelligence
        • Augmented Reality
        • Autonomous
        • Booking Software
        • Clothing & Footwear
        • Club Management Software
        • Coaching / Training
        • Data & Analytics
        • Driving Range
        • Golf Course
        • Golf Entertainment
        • Golf Equipment
        • GPS software
        • Home Simulators
        • Indoor Golf
        • Launch Monitor
        • Rangefinders
        • Shot Tracking
        • Swing Aids
        • Virtual Golf
        • Wearables
  • Videos
  • Features
  • Opinion
  • Supplier Spotlight
LinkedIn Twitter Instagram
Golf Business TechnologyGolf Business Technology
Home»Opinion»European Tour extends Green Drive sustainability initiative
Opinion

European Tour extends Green Drive sustainability initiative

Aboo TayubBy Aboo TayubJune 17, 2021Updated:October 27, 2022No Comments6 Mins Read
Twitter LinkedIn Facebook Email
The Renaissance Club, Scotland
The Renaissance Club, Scotland
Share
LinkedIn Twitter Facebook Email

On World Environment Day the European Tour has launched Green Drive – a strengthened commitment to sustainability with a vision for the Tour to become a showcase for social and environmental responsibility, delivering net positive impacts around the world.

The Green Drive underlines an intensified approach towards priority issues such as climate change; biodiversity loss; air and ocean pollution; and sustainable and ethical procurement. It also sees the Green Drive take a formal position within Golf for Good, the European Tour’s overarching Corporate Social Responsibility (CSR) programme.

Implementation will encompass all aspects of the business including operations, partnerships, technology, tournaments, TV production and venues (including European Tour Destinations) across the Tour community, which typically involves staging, promoting and sanctioning over 100 tournaments in over 30 countries each year over the European Tour, European Challenge Tour and Legends Tour.

The Green Drive extends to European Golf Design, the golf course design company of the European Tour, and the ethos will be encompassed within projects for new courses and redesigning existing member and resort courses to host tournaments and The Ryder Cup.

The Green Drive will be delivered with support from the GEO Foundation for Sustainable Golf (GEO) – a non-profit organisation dedicated to inspiring, supporting and recognising sustainability in and through golf around the world.

Keith Pelley, Chief Executive of the European Tour, said: “As an organisation that celebrates the best of professional sport in a diverse range of environments and cultures around the world, we want to both respect and enhance communities wherever we travel. That means we need to act responsibly as a business and find new and innovative ways to deliver tournaments with lighter environmental footprints, and even greater social value.

“Under our Golf for Good banner we are committed to using the game we love as a force for good, whether that is through charitable endeavours, promoting health and wellbeing, or environmental and social responsibility. We launched Golf for Good in 2020 during a challenging time for our sport and the wider world, but we see it as a central part of the Tour’s service to stakeholders and society in the long term – making a difference on some of the priority issues of our time; providing a platform for our many valued venues and partners around the world; and helping to advance and grow golf. We believe all of those things will also make the Tour stronger.

“We are embarking on this important journey with our close partners, GEO Foundation for Sustainable Golf. Together we believe we can deliver world class sport and entertainment in a way that not only respects, but also helps to replenish the landscapes and communities that ultimately provide so much to us.”

GEO brings a wealth of experience, working collaboratively with golf governing bodies, associations, athletes and media over the last 15 years. More widely, GEO has been highly active in the mainstream movement of sustainability, consulting with government agencies, NGOs, business and supply chain platforms to bring latest knowledge and insights to sustainability solutions for golf associations, tournaments, venues and athletes.

Jonathan Smith, Executive Director, GEO Foundation for Sustainable Golf, said: “The timing of this re-doubling of commitment and action by The European Tour could not be more important as we enter the UN ‘Decade of Action’, highlighting the need and urgency. The Tour has a broad influence across its community and reaches and inspires millions of people all round the world. With their leadership and ambition, and solutions in place for comprehensive yet effective delivery, we look forward to driving meaningful change, accelerating action and celebrating sustainable golf with the European Tour in the months and years to come.”

The key aims of the European Tour’s Green Drive are to: Lead by Example by integrating best practices into core operations, owned events and procurement, establishing Tour wide policies and tools, and activating new partnerships; to Support and Share by providing guidance and examples of best practice, fostering a growing community of collective action and results; and to Promote and Inspire by raising awareness, inspiring others and establishing a credible leadership position for golf in sustainable sport.

The Green Drive is aimed at contributing to internationally recognised environmental and social priorities, including many of the United Nations Sustainable Development Goals. The approach to climate action is directly aligned to The Paris Agreement and the UN Sport for Climate Framework.

All carbon calculations are in line with the UN Greenhouse Gas Protocol; and offsetting will be carried out using GEO’s Sustainable Golf Climate Projects that are in turn fully accredited by The Gold Standard, and which are designed to also ensure additional contributions to the UN SDGs.

Golf for Good is the umbrella name for the European Tour’s overarching Corporate Social Responsibility (CSR) programme. It involves three main pillars:

Support for Worthy Causes: Which embraces all the charitable activity of the original 2020 Golf for Good initiative

Sustainability: Which embraces the Green Drive focus around our operations, partnerships, technology, tournaments, TV production and venues, with a commitment to deliver net positive impacts around the world

Inclusivity and Health: Which embraces our Golfers with Disability and golf for all messaging, in addition to promoting the wider health benefits of the game

More information on the European Tour Green Drive

About the European Tour

The European Tour is ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.

Innovative: The European Tour is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We have recognised the need for golf to modernise for future fans and we are committed to engaging new audiences whilst respecting the tradition of our sport.

Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the health benefits of playing golf.

Global: Since the European Tour was formed in 1972, players from 36 different countries have won tournaments, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Emirates, Workday and Zoom as Official Partners.

The European Tour also manages the developmental Challenge Tour and the Legends Tour (formerly known as the Staysure Tour) which is the men’s professional golf tour for members aged 50 and older.

The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, the Ryder Cup.

Share. LinkedIn Twitter Facebook Email
Aboo Tayub

Aboo Tayub is the editor and publisher of Golf Business Technology. A very keen golfer, Aboo has also worked in the business & technology publishing sector for over a decade.

Related Posts

PGA Show – My First Experience 

March 16, 2023

The players NFT, taking ownership of your digital brand to stay in the game…

August 3, 2022

Can Mini Golf Influence Interest in Traditional Golf?

June 22, 2022
Add A Comment
Most Read

NBC Sports Next becomes first online distribution partner for Teesnap, opening the door for Golf Courses to join Golfnow’s global, tee time marketplace

March 16, 2023

Dormie Network announces Michael Sheely as Director of Agronomy at new GrayBull as David McClay Kidd design on pace for 2024 opening

March 16, 2023

PGA Show – My First Experience 

March 16, 2023
Supplier Spotlight
  • Greenclub
  • CTRL
Golf Business Technology
LinkedIn Twitter Instagram
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
© 2022 Golf Business Technology Ltd, Northern Ireland, Company No. NI677833 All rights reserved

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo