Tournament officials announce the five-year partnership extension for the event to run through 2029 Dow, the LPGA Tour and Dow Great Lakes Bay Invitational (Dow GLBI) tournament officials have teamed up today to announce an extension for Dow GLBI to run through 2029. The extension marks one of the longest extensions on the LPGA Tour currently and comes as the 2022 event kicked off at Midland Country Club last week, where 72 two-person teams competed for a share of a $2.5 million purse. “As we celebrated our 125th Anniversary, I couldn’t think of a better way to kick off this…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
The European Challenge Tour today announced that Rolex, a dedicated supporter of the Tour for over 30 years, has become the Title Sponsor of the Challenge Tour Grand Final, reaffirming its commitment to the next generation of future stars, while The R&A will become the Supporting Partner of the season-finale. The Rolex Challenge Tour Grand Final supported by The R&A, which will take place at T-Golf & Country Club, Mallorca, from November 4-7, 2021, will bring the 2021 Road to Mallorca Rankings to a close, with an increase in prize fund from 420,000 to 450,000. The top 20 players will…
The Costa Brava has doubled down on its claims as a world class golf destination with the launch of the new campaign: Live Twice. As one of the most scenic and unspoilt natural environments in Spain and Southern Europe, the ‘wild coast’ offers nine outstanding golf courses, which already present many tantalising reasons to create an unforgettable break. But there is plenty more to discover about the region with fabulous culture, superb gastronomy, dazzling beaches, blissful nature, rejuvenating wellness and even the possibility of snow sports to enjoy with the Pyrenees in the backyard. And in Costa Brava, it means…
The PGA and sustainable golf brand OCEANTEE have signalled their intentions to grow the game, especially among women, by agreeing a three-year partnership. The agreement sees OCEANTEE becoming PGA Partners and Headline Sponsor of the new-look WPGA Series, which will be re-branded to The OCEANTEE WPGA Series. In addition, OCEANTEE, which manufactures sustainable golf products (including bamboo tees), will become the official tournament supplier to The PGA National Pro-Am Championship. The competition, contested by more than 30,000 golfers, is Europe’s largest pro-am and OCEANTEE managing director Ed Sandison said: “The more people who switch to bamboo tees the better!” Sandison…
From Warner Bros. Games and AT&T. Talented Creators of Golf Clash Set to Bring Expertise to Future Mobile Games for EA Today, Electronic Arts (NASDAQ:EA), AT&T* (NYSE:T) and WarnerMedia announced the sale of Warner Bros. Games’ Playdemic, Ltd., the mobile games studio responsible for Golf Clash, to EA.Under the terms of the agreement, EA will acquire Playdemic for $1.4 billion in cash. “Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the…
CapTech today announced that LPGA professional golfer Austin Ernst and Symetra Tour professional golfer Lilia Vu are joining the company’s Golf Ambassador team. CapTech is proud to support women’s golf and recognize the talent of these two rising stars with their partnership. “We look for Ambassadors who are not only top performers, but who also embody the values that set CapTech apart as a trusted advisor to leading companies. Austin and Lilia stand out for their innovation, curiosity, enthusiasm, perseverance, and commitment to excellence,” said CapTech Chairman Sandy Williamson. “I’m excited to join the CapTech team – one that values…
Game-changing performance insights and analytics program to be launched at the KPMG Women’s PGA Championship and implemented across the LPGA Tour In partnership with the LPGA, KPMG LLP, the U.S. audit, tax and advisory firm, will further elevate women’s sports by introducing KPMG Performance Insights, a game-changing technology platform that will provide data insights and advanced performance analytics for the LPGA Tour. The solution will be launched this week at the 2021 KPMG Women’s PGA Championship at Atlanta Athletic Club and implemented across all LPGA Tour events. The LPGA has undertaken an intensive initiative over the past five years to…
Toyoda Gosei Co., Ltd. (TOKYO:7282) has developed “Smart Insoles” with embedded e-Rubber* sensors that can obtain foot pressure data during movement. The company began shipping samples of Smart Insoles to a golf school operated by Mizuno Corporation (Mizuno Golf Studio, Ozone Branch) in June 2021. Smart Insoles are light and durable, and can detect and measure subtle changes in foot pressure with high accuracy by taking advantage of the feature of e-Rubber as a thin, flexible sensor. With the insoles, shifts in body weight when swinging a club and other data can be sensed chronologically and displayed on a tablet…
Leading marketing and publicity firm sponsors Palm Beach golf tournament Elev8 Consulting Group was a Tee Sponsor at the Junior Achievement (JA) of the Palm Beaches & Treasure Coast® Play4JA Golf Tournament in Palm Beach on May 8. Registration started at 7:30 a.m. and the tournament kicked off at 9 a.m. at Palm Beach Par 3. Local businesses, community members, youth and teens golfed for a cause. Elev8 Consulting Group CEO, Angela Delmedico, volunteers with JA and teaches courses to youth and teens on entrepreneurship, financial literacy, work and career readiness. Nationally, Junior Achievement reaches more than 4.8 million students…