Announcing sponsorship of PXG Women’s Match Play Championship OnPoint Golf today announced that they will be a Founding Partner of the PXG Women’s Match Play Championship, a new two-week match play event for women playing on the ladies’ professional tours working toward their LPGA dream. The inaugural event will be played at World Golf Village from October 25 – November 5, 2021 and players will compete in separate, yet connected tournaments. OnPoint Golf, the only patented dome-shaped marker, allows for the player’s brain to translate the putting line in 3D, allowing them to interact with the line from all angles,…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
NTT Data Announces a New Personalised Data Experience for the 149th Open Fans of The Open will have access to the “Live Data Stream” and the personalised “My Newsfeed” this year thanks to NTT DATA’s technology Today, NTT DATA announced a new personalised data experience for The 149th Open in 2021. Through the use of progressive sports technology and advanced analytics, spectators will have access to a live data stream and a personalised AI-enhanced newsfeed, providing a second screen accompaniment that will enhance their viewing experience. NTT DATA has worked in partnership with The R&A, organisers of The Open, as…
Signature Skechers GO GOLF®Footwear Designs to be Created forBoth European and United States Teams For the first time, Skechers has been named the official footwear supplier ofboth the European and United States Solheim Cup Teamsfor the 2021 tournament. The footwear company, known for developing award-winning golf shoes worn by elite athletes including Brooke Henderson, has designed exclusive Skechers GO GOLF Elite 3Â styles in unique colors for the United States and European teams, to be provided toplayersÂwith Skechers also providing footwear to caddies and support staffÂduring the September event at the Inverness Club in Toledo, Ohio. “As the Solheim Cup…
Team TaylorMade’s Lucas Herbert claims wire-to-wire victory to claim his second European Tour title Playing TaylorMade’s SIM2 driver and TP5 golf ball, Lucas Herbert returned to the winner’s circle with a three shot victory at the Dubai Duty Free Irish Open. Herbert recorded his first European Tour victory at the Omega Dubai Desert Classic last year. Today, with rounds of 64-67-70-68, saw Lucas claim his second win with a full bag of TaylorMade clubs and ball. NEED TO KNOW Uniquely, Lucas does not game a 5 iron under the premise that he can hit all the shots and distances he…
SIK Golf is making its game-changing putting technology available on a nationwide scale after the opening of its state-of-the-art national performance centre at Silvermere Golf and Leisure in Cobham, Surrey. The purpose-built venue – part of a UK network of SIK Golf fitting centres – features the newly installed Quintic Ball Roll putting analysis system and a SIK fitting component bag. Unique in the golf industry and found at each SIK fitting centre, the component bag holds each style of putter head, a selection of shafts, hosels and components needed to go through the 138 different options involved in the…
Together with four golf federations across Scandinavia, Players 1st have launched a ground breaking Business Intelligence (BI) platform to benchmark and optimize rounds played and also track membership development. The BI Suite introduces a common data benchmark language across all clubs in the Scandinavian countries and has already been implemented at more than 900 clubs. These clubs now benefit from consistent metrics when interpreting rounds played, utilization rate, players per booked tee-time etc. which supports the club and federation when optimizing their course utilization. In addition to tee-time booking performance, the suite also enables clubs to monitor their member metrics…
The world’s first International Olympic Academy Golf Course was announced today, International Olympic Day, with sustainability at the heart of the new course at Costa Navarino in Greece. Sustainable Golf Champion Suzann Pettersen, a 2016 Olympic athlete, joined the Navarino Hills course designer Josá© Maráa Olazá¡bal, the two-time Masters Champion, in launching the new initiative between the International Olympic Academy (IOA), the Hellenic Olympic Committee (HOC) and Costa Navarino. The new course at Navarino Hills is the nearest golf development to Ancient Olympia, the birthplace of the Olympic Games, and symbolises the links between golf and Olympism. Two new 18-hole…
Troon®, the leader in club management, development and marketing, recently unveiled a newly redesigned and reimagined Troon App. The new Troon App is currently available and free to download in the App Store and Google Play. The new Troon App includes the following features: The ability to book tee times at hundreds of Troon-affiliated golf courses around the world A worldwide directory of Troon-affiliated facilities Custom personalization, giving users the option to select at set their home course Enhanced on-course GPS experiences powered by Best Approach Scorecards to track and score rounds at Troon-affiliated courses The ability to manage Troon…
Lightspeed Payments for Golf features new hardware and seamless, integrated payments technology from booking to the pro shop and hospitality services Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, today announced the launch of Lightspeed Payments for Golf. This expansion advances Lightspeed’s commitment to bring seamless, integrated payments to its customers globally across products and industries. “Payment processing has historically been fragmented and costly for golf operators. Managing a business comes with a myriad of responsibilities, and operators see value in being able to…
Tournament officials announce the five-year partnership extension for the event to run through 2029 Dow, the LPGA Tour and Dow Great Lakes Bay Invitational (Dow GLBI) tournament officials have teamed up today to announce an extension for Dow GLBI to run through 2029. The extension marks one of the longest extensions on the LPGA Tour currently and comes as the 2022 event kicked off at Midland Country Club last week, where 72 two-person teams competed for a share of a $2.5 million purse. “As we celebrated our 125th Anniversary, I couldn’t think of a better way to kick off this…