ZEST.GOLF is excited to announce the launch of its third online digital golf passport in partnership with the renowned La Rioja region. Famous for its world-class wines and cuisine, destination golf in La Rioja is now bookable in one online passport with choices including all four area golf courses: Logroño
GC, Sojuela, Rioja Alta and Izki Golf.
“We are extremely excited to partner with another destination to drive regional tourism and
golf via our Passport,” said Oliver Dury, Executive Director of ZEST. “Visitors can now book
round bundles of 2, 3 and 4 courses easily in real time when building their La Rioja getaways.”
La Rioja was voted ‘Undiscovered Golf Destination’ by IAGTO members and has established
itself as a worthy alternative for golfers looking for gastronomy, wine, culture and excellent
nightlife.
“We want to show the world that our region is a great alternative to consider for your next
golfing trip and enjoy everything that comes with La Rioja,” commented David Bedia,
Director of Logroño Golf and board member of the Association. “We know we are a niche
destination, and we have serious credentials when it comes to gastronomy, wine and also
golf. The Spanish Professionals Championship is a regular recurring event at Logroño GC
and attended by JM Olazabal and MA Jimenez. Izki was designed by the great Seve
Ballesteros and is undoubtedly one of his best. Sojuela and Rioja Alta all provide a different
experience making our region diverse.”
ZEST’s golf passport is available for multi-course packaging and is designed to help regions
easily promote their golf offerings online. Jo Maes, ZEST Commercial Director, added, “ Our
passport is really gaining traction with regional tourism boards, first with Visit Cascais and
then Barcelona Golf Destination, and now we’ve added the premier region of La Rioja. We’re
excited to play a part in growing tourism and bringing more value to these regions.”
The ZEST passport provides golfers and distribution channels the ability to create and book
different combinations of golf courses in one transaction. Supported by the ZEST Payment
Solution powered by Stripe Connect, this proprietary technology automatically reserves tee
times and collects and distributes payments between golf courses, without monies being
touched by ZEST, for reliable and frictionless efficiency for consumers and businesses.
For more information about ZEST.GOLF and its innovative B2B and B2B2C tee time booking
solutions, visit www.zest.golf
