Whoosh, Inc., a leading provider of modern operations software for golf, racquet and hospitality facilities, today announces a strategic integration with Priswing, an AI-powered dynamic pricing engine built for the golf industry. The integration allows public courses to automate pricing based on real-time demand, booking patterns, and lead time, helping maximize tee sheet revenue and eliminate manual rate adjustments.
By enabling the integration, operators can choose which rates they’d like to make dynamic directly within the Whoosh platform. Priswing then uses booking data to automatically push price updates—either in autopilot mode or via manual controls—matching selected rates in real time. This allows facilities to charge more when demand is high, offer discounts during slower times, and ultimately increase utilization while saving time and allowing operators to stay focused on delivering great guest experiences.
“Operators leave money on the table every day, and this integration helps to change that,” said Colin Read, Whoosh CEO and Co-Founder. “While dynamic pricing isn’t new, it’s rarely this accessible or this easy to manage. By bringing it directly into the Whoosh tee sheet, we’re giving public courses a powerful, automated way to boost revenue, without adding complexity.”
Priswing leverages machine learning to respond to real-time changes in market behavior by applying key historic data factors, enabling golf course operators to better align their pricing with demand. This technology provides actionable flexibility and pricing intelligence previously reserved for larger-scale resort operations, now easily accessible to public courses of all sizes.
“With Priswing, public facilities can now access intelligent pricing strategies that were once only available to large-scale resorts,” said Damien Lemarie, Co-Founder of Priswing. “The integration with Whoosh makes it simple to activate dynamic pricing, without changing how your staff works or how guests book.”
Staff can easily see both the dynamic price and the booked rate for any tee time, giving them control while reducing operational lift. Early beta testers are already seeing improvements in utilization and topline revenue.
“Within the first few weeks, we saw a noticeable increase in revenue during high-demand hours, and more activity in our slower periods thanks to strategic discounts,” said Mike Longyear, General Manager of PohlCat. “Priswing’s AI handles the rate adjustments automatically, and the fact that it’s all built into the Whoosh tee sheet makes it seamless for our staff.”
The Whoosh–Priswing integration offers public golf courses a timely solution for today’s revenue challenges:
● Maximize revenue by dynamically increasing rates when demand surges.
● Fill open slots and increase utilization with AI-driven discounts during low-demand periods.
● Unify booking and pricing in a single, intuitive tee sheet interface.
● Streamline operations with automated pricing updates, no manual workflows required.
To learn more about the Priswing integration or express interest in a demo, clubs are encouraged to contact their Whoosh representative or visit www.whoosh.io/contact.