Flexible golf memberships continue to thrive as clubs face challenges with traditional full membership
PlayMoreGolf, the UK’s leading flexible golf membership platform, has recorded its strongest ever month for new and renewing members, delivering significant revenue and engagement for its partner golf clubs.
Founded in 2016, PlayMoreGolf offers a points-based membership solution that allows golfers to play more affordably and enjoy greater flexibility, while helping golf clubs reach new audiences and boost long-term member retention.
In March 2025, the company achieved:
● 1,662 leads generated
● 932 new members
● 56% total conversion rate
● 27% in month conversion rate
● 2,477 membership renewals
● £1.22 million in total revenue generated for its partner network
These results were driven in part by the brand’s successful “Beat the Price Increase” campaign, which encouraged golfers to sign up or renew before 31st March to lock in their membership rate ahead of the new season.
A Full-Funnel Marketing Approach Driving Measurable Growth
PlayMoreGolf’s record month was powered by a strategic, full-funnel marketing campaign that spanned multiple channels:
● Organic social media, including video content and club-specific imagery
● Paid social advertising across Facebook and Instagram, featuring creative split testing and real-time optimisation to improve performance and lower cost-per-lead
● Pay-Per-Click (PPC) search ads targeting key membership and green fee search intent terms
● Email marketing with personalised, segmented sequences and automated follow-up journeys.
Multiple creatives were tested ranging from direct value-led messaging to lifestyle imagery, allowing PlayMoreGolf to refine its audience approach and maximise returns for clubs in the network.
Flexible Memberships Rise as Traditional Models Plateau
Despite uncertainty in the market around traditional full memberships, PlayMoreGolf continues to see year-on-year growth in demand for flexible options. This growth suggests that more golfers are looking for cost-effective ways to stay part of a golf club without the time or financial commitment of traditional 5- or 7-day categories.
Cost-Effective Membership Management for Golf Clubs
In addition to delivering results, PlayMoreGolf also helps clubs achieve significant operational cost savings. Clubs using PlayMoreGolf for their flexible membership category typically save up to 40% compared to managing the scheme internally.
To further support clubs, the business offers a Price Match Promise. PlayMoreGolf guarantees to match the price if a club can deliver the same level of service at a lower cost elsewhere.
A Call to Clubs: Adapt to the Changing Landscape
“As the golf industry continues to evolve, we’re proud to offer a solution that delivers real value to both clubs and players,” said Brad Chard, COO of PlayMoreGolf. “This record-breaking month is proof that with the right model and marketing support, flexible membership can help clubs thrive even in a challenging market.”
PlayMoreGolf is currently expanding its partner network and encourages golf clubs across the UK and Ireland to get in touch to explore how a flexible membership category can complement existing offerings and drive sustainable growth.
