SYNLawn UK, the leading supplier of custom-fit sustainable artificial turf solutions to both the commercial and private sectors, has appointed Azalea to power its drive into the UK and European golf space.
With a rich history in providing high-spec surfaces for lawn and leisure applications, SYNLawn, part of the Sport Group family, has set about revolutionising the way in which artificial turf is perceived in golf with groundbreaking performance-based solutions for high-profile clients across the globe.
Since 2024, SYNLawn’s role as the official synthetic surface partner of TGL (TMRW Golf League) – the innovative indoor golf league fronted by Tiger Woods and Rory McIlroy that combines traditional play with simulator technology – has brought their hyper-realistic products like Precision Putt™, their flagship artificial green surface, into the spotlight.
The company’s aspirations have grown in the UK and across Europe, where early-adopting venues are working with SYNLawn UK to elevate playing experiences for their audiences with several notable projects to elevate playing experiences for golfers.
Azalea will build awareness and education around the technological advancements, sustainability benefits and commercial value of integrating the “most advanced turf on earth” to deliver year-round practice and performance areas for golf clubs, driving ranges, simulators and sports venues nationwide and across Europe.
Michael Walker, CEO of SYNLawn UK, said: “We have selected Azalea for their powerful media playbook and enhanced golf venue network across our target regions. We look forward to working with the team as we forge a strong footprint in UK and European markets.”
Sean Noble, CEO of Azalea, said: “Azalea is delighted to be working with Michael and the team at SYNLawn UK. As they near completion on some high-profile projects, we look forward to bringing these stories to life and developing further commercial opportunities and driving a deeper industry stakeholder understanding of the many benefits of adopting their artificial turf solutions.”
As well as an international portfolio of high-end golf clubs and resorts, Azalea represents several highly respected brands in the golf industry including OGIO, PLATFORM Golf and Elevate Golf.
For more information about SYNLawn UK, click here.