Strategic Hub Located West of London Strengthens Brand Visibility Across EMEA Region and Its 20 Million Golfers
Full Swing, the industry leader in pioneering sports technology, has opened its first EMEA showroom in Wokingham, U.K. The new showroom is conveniently located just west of London via the M4 motorway.
This state-of-the-art facility will serve as Full Swing’s hub for Europe, the Middle East and Africa, giving nearly 20 million golfers in the region direct access to the brand’s line of innovative golf simulators, launch monitors and indoor putting greens.
“Establishing a presence in the U.K. is a milestone for Full Swing as we continue to scale globally,” said Jason Fierro, Chief Operating Officer, Full Swing. “With this showroom, golfers, coaches and professionals across EMEA will be able to more easily experience the accuracy, design, service and performance that sets Full Swing apart from its competition.”
Measuring just over 5,500 sq. ft., the showroom features two Full Swing Widescreen simulators, two KIT Studios, a podcast studio and state-of-the-art office space. A Virtual Green is scheduled to be installed later this year. While not open to the public, appointments can be made to experience the latest Full Swing technology. And content creators are invited to inquire about using the podcast studio and simulators to record episodes and film content. More information is available at fullswingemea.com.
“As golf continues its post-pandemic Renaissance, the EMEA region is home to many emerging markets,” said Daryl Davis, Managing Director, Full Swing EMEA. “These golfers are actively seeking out technology that will accelerate their improvement while being fun and intuitive to use. With the simulator vertical expected to double in size by 2030, the new showroom is well positioned to highlight Full Swing’s premium indoor simulation experience.”
Establishing an EMEA presence builds on Full Swing’s momentum in North America and Asia and reinforces its commitment to making its game-changing technology more accessible to players around the world. Whether in elite golf academies and golf clubs, personal practice spaces or entertainment venues, Full Swing is leading the way when it comes to how today’s golfers prefer to experience the game.
The Official Licensed Simulator of the PGA Tour and Official Technology Partner of TGL presented by SoFi, Full Swing offers a full portfolio of products designed to help golfers improve while enjoying the game. They include the KIT Launch Monitor, KIT Studio, Pro 2.0 and Sport Series Simulators, and Virtual Green.
For more information about Full Swing, visit fullswinggolf.com, @fullswingsimulators (Instagram), @fullswinggolf (YouTube).
About Full Swing
Full Swing, a proud partner of Bruin Capital, is the Official Licensed Simulator of the PGA TOUR. As the only simulator brand with patented Dual-Tracking Technology – that has evolved into Tri-Tracking Technology – it delivers unmatched real-ball-flight data. Full Swing software features over 50 of the world’s most iconic courses plus 30 immersive multi-sport experiences to help make it the most complete indoor product on the market.
The company’s KIT Launch Monitor, tested and trusted by Tiger Woods, combines 16 points of club and ball data with high-resolution video. This allows golfers to pair the indoor simulator experience with the most innovative launch monitor outdoors. Full Swing’s impressive roster of champions is highlighted by PGA TOUR stars like Woods, Jordan Spieth and Xander Schauffele, as well as Jon Rahm, Dustin Johnson, Patrick Mahomes, Josh Allen and Steph Curry.