In today’s fast paced world of technology and start-ups, the backstory of how one entrepreneur created a virtual instruction app has never been shared. After the loss of a family member, Keith Scioli, Founder of GOLF LIVE, developed a deep connection to the game of golf that lead to the creation of an innovative solution for instructors and students alike.
Growing up, Keith’s dad would take him and his brothers out golfing. Keith wasn’t too interested in golf, however, his younger brother, Anthony, absolutely loved the game. Keith’s perception of golf changed after his brother passed away due to a medical condition. Like many, Keith was not equipped to deal with such a loss. It turned out that golf became his therapy. Golf became Keith’s way of remaining connected with Anthony.
In 2019, Keith was getting ready to go play in a tournament and developed a case of ‘the shanks’. Naturally, on a Friday night, at a public driving range, there was not an instructor to be found. Then it hit him; ‘Why can’t I take a virtual golf lesson, now?’.
Keith researched ‘golf instruction’. He discovered that 4 million golfers in the US take an estimated 22 million in-person golf lessons each year. That data turned out to be the lightbulb moment for Keith and he began to map out his ‘virtual solution’.
Keith sent out 200 cold emails to PGA Members about his idea. Out of the 200 emails, Keith received two responses. One was from a PGA Instructor in Boston, Allan Belden. His comment? “I have no idea what you are really talking about, but it sounds interesting. If you want a guinea pig, here I am.”
COVID-19 hit, and the world of golf instruction shut down. After 3, 4, 5 months, Keith started getting emails from these same PGA pros that had ignored him, “Hey, did you ever build that internet instruction thing?”. COVID proved Keith’s assumption was correct. Conducting live, remote golf lessons was no longer ‘a crazy idea’.
In time, GOLF LIVE took form to what it is today; a patented, global solution that has been recognized as a Top Tech Golf Startup to Watch in 2024.
· Live, Virtual Video Capture & Replay with Analysis
· Customized Multi-Tier Memberships
· Automatic Lesson Storage
· Video Exchange
· One-to-Many Live Stream Capability
· A Comprehensive Communication and Business Platform For additional information, visit www.golfliveapp.com or email contact@golfliveapp.com.
