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Home»Business»Golf Sponsorship»Mitsubishi Electric becomes a patron of the AIG Women’s Open 
Golf Sponsorship

Mitsubishi Electric becomes a patron of the AIG Women’s Open 

Aboo TayubBy Aboo TayubSeptember 13, 2023No Comments4 Mins Read
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Mitsubishi Electric
Mitsubishi Electric will become a Patron of the AIG Women’s Open for the next three years in a new agreement with The R&A.
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Mitsubishi Electric will become a Patron of the AIG Women’s Open for the next three years in a new agreement with The R&A. Its support of the Championship will begin this year when the AIG Women’s Open is played at Walton Heath from 9-13 August 2023.

Mitsubishi Electric is one of the world’s leading names in the manufacture and sales of electrical and electronic products and systems used in Energy and Electric Systems, Industrial Automation, Information and Communication Systems, Electronic Devices and Home Appliances

Neil Armit, Chief Commercial Officer of The R&A said, “We would like to welcome Mitsubishi Electric as a patron of the AIG Women’s Open. We have very clear vision to elevate the AIG Women’s Open and this can only be realised with the support of partners who are committed to creating a world class championship. We are grateful for the support of Mitsubishi Electric and look forward to working with our new partners over the coming years.”

Shunji Kurita, President and CEO of Mitsubishi Electric Europe B.V. said, “Mitsubishi Electric Europe is delighted to be partnering with The R&A for the AIG Women’s Open, and looking forward to the championship taking place at Walton Heath. Our company has developed a strong association with promoting equality, diversity and inclusion through sports, as well as nurturing athletes in their careers outside of sport. We couldn’t be more pleased to continue this ambition as a patron of the AIG Women’s Open.”

The AIG Women’s Open is the showpiece for The R&A’s commitment to growing women and girls golf via the Women in Golf Charter. The championship aims to champion the changing face of women’s golf; to inspire, engage and provoke in order to challenge perceptions that will shape the future of the sport.

In recent years the AIG Women’s Open has been played at world class venues including Royal Troon (2020), Carnoustie (2021), Muirfield (2022), Walton Heath (2023), the Old Course (2024) and Royal Porthcawl (2026) and elevating the prize fund by 125% since 2018.

This year, for the first time, live music will feature as part of a new, enhanced fan experience that aims to attract new and diverse audiences to the championship to enjoy women’s golf at the very highest level. BRIT Award winner Ellie Goulding will entertain fans on Saturday 12 August following the close of play.

The AIG Women’s Open is proudly supported by headline title partner AIG as well as official patrons including HSBC UK, Mastercard, Mercedes-Benz, Mitsubishi Electric, Nikon, NTT Data, Rolex, Suntory and Toyo Tires.

Tickets to the AIG Women’s Open are now on sale via www.aigwomensopen.com. Adult tickets are available from £20, with Saturday tickets including full day of golf action and entry to Ellie Goulding concert priced at £55.

A number of offers are also available, including a £10 discount when booking a weekend bundle and a saving of £40 when booking the new five-day ticket offering.

Mastercard holders are also eligible to receive £5 off their transaction when booking with a valid Mastercard on checkout

To encourage children and young people to attend the AIG Women’s Open, The R&A will continue the successful ‘Kids go Free’ programme on Wednesday, Thursday, Friday and Sunday, which provides children under-16-years-old free entry to the Championship when accompanied by a paying adult. Half-price youth tickets are also available on those days for 16-24-year-olds. Junior and youth tickets for Saturday’s golf action and Ellie Goulding concert are £20 and £40 respectively. 

Hospitality packages are also on general sale, offering an unrivalled way to experience the Championship in which guests can enjoy over ten hours of world-class action and fully inclusive hospitality. Visit www.aigwomensopen.com  for further information. 

For information on the AIG Women’s Open or to purchase tickets, please visit www.aigwomensopen.com

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Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

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