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Home»Business»Industry News»The R&A Shares Data-Driven Future of Golf Course Management at AECG Conference in Spain
Industry News

The R&A Shares Data-Driven Future of Golf Course Management at AECG Conference in Spain

Jane TurnerBy Jane TurnerJune 11, 2026No Comments2 Mins Read
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Emerging technologies such as autonomous mowers, drones, satellite and AI modelling for advanced turf management and irrigation systems is helping facilities improve efficiency, reduce resource use and deliver precision course management.
Emerging technologies such as autonomous mowers, drones, satellite and AI modelling for advanced turf management and irrigation systems is helping facilities improve efficiency, reduce resource use and deliver precision course management.
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The R&A Sustainable Agronomy Service recently attended the Asociación Española de Campos de Golf (AECG) annual Conference in Spain, where Paul Woodham and Luis Cornejo presented on how data and technology can support sustainable golf course management and enhance the golfer experience.

The presentation explored the evolution of golfer feedback and how subjective assessments can often be inconsistent at best and misleading without the correct insight into the conditions and management of each golf course. By collecting objective course data, facilities can gain a clearer understanding of performance and make more informed management decisions.

They highlighted The R&A’s Golf Course 2030 initiative and discussed the increasing pressures facing golf facilities, including climate change, player expectation, resource limitations and evolving environmental regulation.

The session examined how golf courses can use agronomic and performance data to better understand playing standards and turf health, helping clubs balance golfer expectations with sound agronomic practices.

Spanish golf facilities face unique challenges, including water scarcity and quality, rising temperatures and prolonged periods of drought. The presenters shared practical strategies to help courses manage these pressures while maintaining quality playing conditions sustainably.

Water management was a key focus, with guidance provided on efficient irrigation practices and the various water sources available to support long-term sustainability and resilience.

The audience also learned how technology is transforming course maintenance. Advancements ranging from handheld sensors to vehicle mounted monitoring systems now provide real-time data to support decision-making.

Emerging technologies such as autonomous mowers, drones, satellite and AI modelling for advanced turf management and irrigation systems is helping facilities improve efficiency, reduce resource use and deliver precision course management.

The presenters emphasised that technology is most effective when combined with robust agronomic management practices, validated by expert agronomists, is allowing clubs to make sustainable decisions based on reliable data.

Through its Sustainable Agronomy Service, The R&A continues to provide independent guidance and expertise to golf facilities seeking to improve sustainability, performance and resource efficiency.

Golf clubs looking for support with agronomic management and maintenance strategies including data collection, technology adoption, water management or agronomic best practice are encouraged to contact The R&A Sustainable Agronomy Service for further assistance.

For more information about The R&A Sustainable Agronomy Service, visit Sustainable Golf (randa.org) or contact sustainableagronomy@randa.org.

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Jane Turner

Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.

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