Fore Group and ProAgenda have announced a new partnership, bringing a purpose-built coaching and booking operations platform to both green grass and indoor golf facilities across the UK and Europe.
As coaching programs expand and simulator usage increases, many facilities are feeling the operational strain behind the scenes. Lesson packages are difficult to track, coach calendars don’t always align with bay or simulator availability, and revenue reporting can become fragmented across systems. What should be a seamless booking journey often turns into manual coordination and unnecessary admin.
ProAgenda has been developed specifically to address these challenges.
Designed for golf coaches, academies, and simulator businesses, ProAgenda centralizes lesson bookings, lesson packages, academy schedules, coach calendars, bay and simulator availability, client records, and payments within one organized platform. The system integrates directly with Lightspeed Retail, ensuring lesson revenue flows cleanly into the club’s retail reporting.
Golfers also benefit from a branded mobile app, allowing them to book lessons and manage packages using the same credentials they already use at their club, creating a more intuitive, mobile-first experience.
Through this partnership, Fore Group will support facilities in evaluating, implementing and integrating ProAgenda within their broader software ecosystem. With deep experience in golf technology and day-to-day club operations, the team works closely with facilities to ensure new systems align with existing retail, membership and reporting platforms – and support the way each club actually runs.
“With coaching programs becoming more sophisticated, the admin burden behind the scenes has grown significantly,” says Cameron Probert, CEO at Fore Group. “What stands out about ProAgenda is that it has been built specifically for golf. It solves real operational pain points – particularly lesson package management and simulator scheduling – while integrating cleanly with Lightspeed. Our role is to make sure it fits properly within the wider system and genuinely improves how a facility operates.”
“We have always focused on building a platform that solves the unique complexities of golf coaching,” explains ProAgenda CEO Jordy Hagedooren. “By working alongside Fore Group, we can help even more facilities move away from manual admin and toward a scalable, digital-first model. Their team understands the day-to-day realities of club management, making them the perfect partner to help facilities unlock the full potential of the ProAgenda and Lightspeed integration.”
By combining ProAgenda’s coaching-focused platform with Fore Group’s broader ecosystem expertise and long-term support, the partnership gives golf facilities a simpler, more scalable way to manage their coaching operations – reducing admin, improving visibility and delivering a smoother experience for both coaches and golfers.
Facilities interested in learning more about ProAgenda can visit www.proagenda.com
Further information about Fore Group’s work with golf facilities is available at www.foregroup.com