Author: Jane Turner

Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.

First renderings reveal timeless clubhouse architecture rooted in the land that has inspired Andrew Green’s championship course Kawonu Golf Club, the private golf-only club under construction near Greenville, South Carolina, has unveiled the first renderings of its clubhouse complex. Designed by architect Joel Newman, the facilities represent another milestone in the development of the club and offer members and prospective members a glimpse into the gathering spaces planned for the property. “From the beginning, our goal has been to create a club that feels authentic to the land and true to the traditions of the game,” said Scott Ferrell, founding…

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Ben Hogan Golf has expanded its premium putter collection with the launch of the BHM Series — a trio of performance-driven putters created to deliver exceptional feel, enhanced consistency and greater confidence on the greens. The release marks the first new putter range from Ben Hogan since Golf Brands Inc. took over stewardship of the brand in 2023. Blending classic Ben Hogan craftsmanship with modern engineering, each model has been designed to suit different visual preferences and stroke styles, while delivering soft feel and precision. Designed to influence alignment, toe flow and face rotation characteristics, the range allows golfers to…

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Sotogrande, S.A. has been recognised as the “Company with the Best ESG Progress” at the ASPRIMA-SIMA Awards 2026 – considered the most prestigious awards in the Spanish real estate sector. The ceremony took place on 21 May at the Royal Tapestry Factory in Madrid, during a gala attended by the leading companies, institutions, and professionals from the national real estate industry. The award for Sotogrande, S.A. was collected by Marketing Director, Rita Jordão, who commented: “This recognition highlights Sotogrande’s progress in integrating environmental, social and governance (ESG) criteria into our management model. “Sustainability has been part of Sotogrande’s essence since…

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New dedicated team to lead the brand’s entry into the UK, Ireland, and broader European market Uneekor, a global leader in golf simulation and performance technology, is expanding into the European market with a dedicated European sales team. Founded in South Korea before establishing in the US, the brand has grown from a regional technology company into a global name in AI-powered golf simulation, and the move into Europe marks the next stage in that journey. Products are available now through a network of authorised resellers across the UK and Europe, including Golf Bays UK, Golf Swing Systems, Golf Sim…

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The cult-favorite, 9-hole golf destination outside of Chattanooga is adding a new short course, putting green, simulator bays, lodging, dining, and more guest offerings Sweetens Cove Golf Club, the highly acclaimed nine-hole, cult-favorite golf destination just west of Chattanooga in South Pittsburg, Tennessee, has announced a property-wide expansion, including the groundbreaking of a new King Collins Dormer-designed 13-hole short course set to open in summer 2027. This new offering will connect and overlap with the existing King Collins-designed course, encouraging creative “cross-country” play. The Sweetens Cove expansion plans are in partnership with Reef Capital Partners, and the Sweetens Cove ownership…

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The R&A Sustainable Agronomy Service recently attended the Asociación Española de Campos de Golf (AECG) annual Conference in Spain, where Paul Woodham and Luis Cornejo presented on how data and technology can support sustainable golf course management and enhance the golfer experience. The presentation explored the evolution of golfer feedback and how subjective assessments can often be inconsistent at best and misleading without the correct insight into the conditions and management of each golf course. By collecting objective course data, facilities can gain a clearer understanding of performance and make more informed management decisions. They highlighted The R&A’s Golf Course…

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Ben Lomond Gin, the Official Gin of The Open, announces its Open Special Edition 2026 – a limited-edition gin inspired by Royal Birkdale, host of The 154th Open. Royal Birkdale is renowned for its undulating fairways, deep, rugged rough and exposure to the ever-changing coastal elements – a links course where the landscape plays as much of a role as the golfer. These natural characteristics provide the foundation for this year’s expression, inspiring a gin that reflects the same sense of wildness and unpredictability. For 2026, the brand returns with a new expression shaped by botanicals foraged from Royal Birkdale’s…

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Nelly Korda defeated the major championship conditions and a crowded leaderboard at Riviera Country Club to capture her fourth career major championship and the third leg of the career Grand Slam. Behind a 285-yard drive with her Qi4D 9.0° driver and TP5x, a clutch birdie on the 17th hole moved Nelly to 8-under for the tournament to take the solo lead heading to the 18th tee. She made par on 18 to shoot 2-under in the final round (73-67-67-69) to win by one and capture the first two majors of the season. THE SWITCH TO TP5x Nelly’s switch to TP5x…

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Golf 2.0: How Technology is Shaping the Next Wave of Golf Experiences and Revenue Opportunities Recorded Live: The 2026 PGA Show, Orlando, FL Host: Golf Business Technology (GBT) Guests: The 2026 PGA Show floor made one thing abundantly clear: golf technology is no longer just a luxury add-on for high-end resorts. It has become the core infrastructure driving player engagement and venue survival. In this live-on-the-floor episode of The GBT Podcast, we sit down with two industry heavyweights pushing the boundaries of “Golf 2.0.” Jill Walsh from Toptracer and Johan Rogebrandt from SweetSpot join the panel to discuss how gamified…

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From Brazil to Japan, Spain to Texas, Women’s Golf Day Continues to Redefine Global Engagement Through Golf What began in 2016 as a single-day celebration has evolved into one of the most impactful global activations in sport. As Women’s Golf Day (WGD) concludes its 2026 worldwide week of events and celebrations on June 2, thousands of women and girls have participated in activities spanning five continents, demonstrating the continued growth and influence of the movement that is engaging, empowering and supporting women through golf. Now celebrated across an official week—from May 26 through June 2—Women’s Golf Day has transformed from…

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