Players 1st today announced the global launch of its AI Assistant, giving golf clubs a faster way to turn data into decisions. Purpose-built for golf, the AI Assistant is powered by the world’s largest collections of golf-specific operational and customer intelligence – developed from more than a decade of expertise, millions of golfer responses, hundreds of millions of proprietary data points, and insights gathered from thousands of golf clubs, national golf associations and industry partners worldwide. Unlike generic AI tools, the Players 1st AI Assistant understands the language, benchmarks and operational realities of the golf industry, enabling clubs to uncover…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
ICON EV has unveiled the all-new ICON i40FX, a premium forward-facing four-passenger electric golf cart developed in response to dealer and customer demand. Built on the proven ICON X platform, the i40FX combines advanced technology, modern styling, and the refined driving experience that has become a hallmark of the ICON brand. Across North America, ICON dealers have a simple way of describing the driving experience: “Just drive it.” The i40FX continues that tradition with forward-facing four-passenger seating, a 10.1-inch multimedia display featuring Apple CarPlay® and Android Auto™, premium SoundExtreme® audio, a backup camera, the dealer-adjustable ICONIC Lift System™, DOT-approved safety…
– Educational and vocational opportunities for young people in Catalonia – Free golf lessons for children and young people at PGA National Academy – Biodiversity and conservation management across Spain’s No.1 Golf Resort Camiral, Spain’s No.1 Golf Resort, has announced the establishment of Fundació Camiral, a foundation to benefit young people, communities and the environment as part of its 2031 Ryder Cup legacy commitment. The resort and 540-hectare forested estate, an hour north of Barcelona, is collaborating with neighbouring municipalities and specialist organisations to deliver opportunities focused on education, sport, access to employment, conservation and biodiversity. Fundació Camiral has a clear purpose: to…
ProAgenda, a premier provider of golf academy management and booking software, is proud to announce an exciting new partnership with one of the most iconic names in global sports and hospitality: Trump Turnberry. Renowned for its breathtaking Scottish coastline, rich championship history and luxury facilities, the legendary resort is bringing its Golf Academy booking systems onto the ProAgenda platform. The integration will seamlessly manage and power the resort’s elite golf lessons, covered driving range bays and state-of-the-art indoor simulators. Trump Turnberry has developed a state-of-the-art Trackman Range and Trackman iO Simulator to cement its position among the world’s elite golf…
MacGregor Golf has announced the launch of the Toney Penna Tour Forged iron range, paying tribute to one of the most influential club designers in golf history. Few names are as closely associated with MacGregor as Toney Penna. The visionary designer was responsible for many of the brand’s most iconic clubs, including the original MT irons—the tour-quality blades that became the benchmark for generations of golfers and helped define the modern muscle-back iron. Penna was renowned for his uncompromising approach to club design, refusing to put his name on any club he hadn’t personally shaped, tested, and approved. The new…
Original Penguin®, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Carolina Chacarra on capturing her first Ladies European Tour (LET) title with a commanding three-shot victory at the Hulencourt Women’s Open in Belgium. Competing in just her third LET start, the Spanish rookie fired a bogey-free final-round 4-under 68 to finish at 12-under par and become the first rookie winner of the 2026 Ladies European Tour season. The victory also earns Chacarra coveted spots in two of the biggest events in women’s golf—the ISPS Handa Women’s Scottish Open and the AIG Women’s Open. Chacarra displayed remarkable composure…
Golfers and PGA Professionals spend prolonged periods outdoors, placing them at greater risk of skin cancer through exposure to ultraviolet (UV) radiation. Protecting themselves from harmful UV exposure is becoming an increasingly important part of enjoying the game safely. Recognising the opportunity to make a lasting difference across the game, Foremost Golf has become the Official Partner for golf of the Melanoma Fund, launching a long-term partnership designed to help make sun safety a normal part of golf through education, behaviour change and early detection. The partnership will equip Foremost members with the knowledge, confidence and practical resources to encourage…
EY has announced its commercial sponsorship of the Junior Ryder Cup. The agreement will see EY become the Presenting Partner of the next Junior Ryder Cup match, which takes place in Ireland in 2027 at Ballyneety Golf Course and Adare Manor, in County Limerick, as well as the 2029 match in the United States, and the 2031 contest in Spain. The Junior Ryder Cup mirrors the iconic Ryder Cup event, with teams from the United States and Europe competing head-to-head. Distinctively, the competition features mixed teams of young men and women, 18 years of age or under, showcasing the very best…
Faced with bunker liners reaching the end of their lifecycle and difficulties with sand blow out and wash down, Farleigh golf club have invested in a technical solution following consultation with bunker specialists EcoBunker. With 27 holes across three loops of nine, Farleigh decided on a full replacement of all 17 greenside bunkers on the Yellow loop. With specific maintenance challenges in mind, EcoBunker visited the site to advise on the most appropriate solution for the course. “We had issues with sand blow out and wash down, stones had started to come through the old liner, and clubs were getting…
The narrative surrounding women’s professional golf has shifted from a conversation about growth to one absolute dominance. At the epicentre of this transformation is the partnership between the Ladies European Tour (LET) and the PIF Global Series. By merging historic, elite venues with a massive $15 million prize purse across five events, this alliance has fundamentally recalibrated the economic and competitive floor of the sport, turning the Series into one of the most high-stakes, aspirational stages in female global athletics. For professional golfer and Golf Saudi ambassador Alison Lee, this shift isn’t just about the money, though the sheer scale…