Range Tech Giant Set to Showcase a Variety of Products at Final Men’s Major of 2026 Toptracer, the world’s leading range technology, will deliver its biggest-ever presence at The 154th Open at Royal Birkdale next week, enhancing the viewing experience for golf fans both on-site and watching around the world. Fans will be able to follow every shot with Toptracer technology through worldwide TV broadcasts, while also getting a behind-the-scenes look at players’ warm-up routines on the practice range. Visitors to Royal Birkdale can also experience the game-changing technology firsthand, with multiple simulators available across the Championship grounds, including at…
Author: Jane Turner
Jane Turner
Jane Turner is the Editor of Golf Business Technology and has worked in the Education and Consulting sector for over two decades.
UpSwing Golf introduces its new Galaxy Girls Golf Sets—an exciting expansion of the Grow Like A Pro™ Junior Golf System. Developed for the next generation of junior girl golfers, this premium range combines performance, quality, and confidence-building technology to help young players grow their game. The new Galaxy range builds on the success of UpSwing’s junior sets for boys, bringing the same high-performance approach to young female golfers. Created specifically for junior girl players, the sets combine advanced golf technology with modern colours and styling to inspire confidence on the course. A key design difference is the shaft length, with…
Powered by GAME AI, the GAME App brings together practice, play, and performance to deliver smarter decisions and more personalized insights for golfers. Blue Tees Golf is expanding its connected golf ecosystem with GAME AI, the intelligence platform powering the GAME App and a growing lineup of connected Blue Tees products. Already trusted by golfers for GPS and on-course information, the GAME App has evolved into an intelligent platform powered by GAME AI, bringing together launch monitor data, performance analytics, personalized club recommendations, scoring, competition features, and course management tools in one connected experience. As golfers increasingly rely on multiple…
This partnership connects live tee time distribution across global trade channels with an AI layer that manages bookings, answers phones, and presents each course as a complete, intelligent travel proposition — from the inside out. Zest Golf Technologies, the global API-driven golf distribution and DMC platform, and CourseRev.ai, the first and leading Voice AI and Agentic platform built specifically for golf operations, today announced a strategic commercial partnership that extends what both platforms do individually into something neither could offer alone. The announcement marks a significant step in how golf courses and resorts can operate and distribute in an era…
Power Tee is spotlighting the remarkable success of The Golf Zone Family Fun Center, a facility that has transformed itself into one of the region’s premier golf and family entertainment destinations through its innovative guest experience and continued investment in technology. Featuring 42 Power Tee automated teeing bays at its driving range, The Golf Zone Family Fun Center has created a modern entertainment environment that combines golf, family attractions, food and beverage offerings, and premium customer experiences into a destination that other facilities now look to emulate. The success of the driving range has been extraordinary. After initially installing Power Tee, demand and customer usage…
Noteefy, the leading demand and revenue management platform for the golf industry, today announced the acquisition of Metolius Golf, a data intelligence company serving 600+ golf courses. Metolius turns scattered golf course operations data into a single, aggregated analytics platform with AI insights that surfaces daily revenue opportunities operators may otherwise miss. Together, Noteefy and Metolius now power roughly 1,500 golf courses. The combined platform pairs Noteefy’s demand optimization tools, which fill tee sheets and recapture unsold inventory, with Metolius’s intelligence layer to give operators one system for demand and revenue management. Despite golfers spending over $37 billion per year…
Fifty years on from hosting the first of eight Portuguese Opens, Portugal’s Quinta do Lago is continuing its commitment to golfing excellence and developing the next generation of elite players with the return of its popular junior camps, the Paul McGinley Junior Cup and the Justin Rose Telegraph Junior Golf Championship in 2026. Home to three 18-hole championship golf courses – the North, South and Laranjal – the premier Algarve resort has been at the forefront of junior golf for more than five decades. Leading the line-up again this year will be the 41st edition of the Justin Rose Telegraph Junior Golf…
Four-time PGA Tour winner and 2023 U.S. Open Champion Wyndham Clark has signed an agreement to exclusively play a Scottsdale TEC putter, PING CEO & President John K. Solheim announced today. “Wyndham comes into the U.S. Open this week as one of the hottest players in the world,” said Solheim. “He’s been using the Scottsdale TEC Ally Blue Onset model since the Houston Open and has steadily climbed in the world rankings since then on the strength of a win and third-place finish in his last three tournaments. We’re excited he’s having such tremendous success with the new model and…
Over the past eight years, The R&A and The USGA have raised concern about distance increases and the long-term consequences of failing to address this consistent trend.Through a series of formal feedback processes and numerous individual stakeholder meetings, the governing bodies agreed on an across-the-game change in how golf balls are tested via the Overall Distance Standard (ODS).Recently, two significant developments have emerged in the efforts to address the impact of distance on the game: Given these developments, The R&A and USGA will take the appropriate amount of time to assess a range of possible options and determine the path…
New hire strengthens school’s multi-campus training model focused on elite athlete development The Golf Performance Academy (GPA) added Heath Wassem to its coaching team in Connecticut during its Spring 2026 semester. Wassem brings extensive coaching, instruction, and player development experience to the role as the golf boarding school grows its footprint in Ridgefield, Connecticut and Port St. Lucie, Florida. The Florida campus opened in August of 2025 and just completed its first academic year. The appointment of Wassem, an award-winning golf professional, reflects GPA’s continued investment in preparing the next generation of competitive golfers for success on and off the…