Author: Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

Sacks Parente Golf (SPG), is delivering a shiver in the golf industry by introducing the newest addition to its innovative putter portfolio – the DRAC, a fang-shaped mallet putter built for golfers who want to make more putts. SPG is the creator of exceptional putting instruments and a growing portfolio of golf shafts, grips and other golf-related products, Short for Dracula, the Series 02 DRAC boasts a striking silhouette that delivers stability on every stroke; a straighter roll, even on off-center hits; a square putter face at impact; and the distinctive feel that all SPG putters provide – all resulting in more putts…

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In the leadup to this week’s WM Phoenix Open, both Max Homa and Billy Horschel announced their commitment to TGL, joining Tiger Woods, Rory McIlroy, Justin Thomas, Jon Rahm, Adam Scott, Collin Morikawa, and Matt Fitzpatrick. TGL is a new primetime golf league in partnership with the PGA TOUR that will begin play in 2024 and now half of the 18 players, who will fill out the rosters of the six teams, have been announced. Homa currently is ranked 13th and Horschel is ranked 19th in the world. This announcement was made by TMRW Sports co-founders Woods, McIlroy, and founder and CEO Mike McCarley.  “Max and Billy are world-class players who also are engaging…

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John Deere held a special ceremony to honor its top Golf Dealer during the 2023 Golf Course Superintendents Association of America (GCSAA) Conference and Trade Show in Orlando, Florida. During the presentation, held at the Orange County Convention Center, the company honored Stotz Equipment as Golf Dealer of the Year. “We have high regard for our long-standing relationship with Stotz Equipment and celebrate all that they have accomplished in their over 75 years in service to this industry,” said Manny Gan, global director of golf, John Deere. “Today we celebrate them for continuing to support and uplift our customers and…

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The difference between greatness and missing the cut on the golf course is extraordinarily slim. New technology in clubs or other equipment will only take you so far if you can’t get in the zone. Golf legend Tiger Woods has described the focus required to be great “like reading a book with the TV on.” Even amateur golfers can achieve that kind of clarity with a little help. Tecton, a new functional beverage that leverages nature’s most optimal mental and physical fuel, has developed a natural and ketone-based solution to help golfers stay sharp on the course. Tecton will launch its product…

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Youth on Course — the non-profit organization dedicated to transforming the lives of young people through opportunities on and off the golf course – has named 66th U.S. Secretary of State, Dr. Condoleezza Rice, as its fifth global ambassador. Dr. Rice joins ambassadors Jennifer Kupcho, Lizette Salas, Harold Varner III and Roger Steele as an official advocate for Youth on Course’s mission of providing affordable access to golf and bringing life-changing opportunities to young golfers across the country. “When young people are introduced to golf, not only do they have the chance to learn new skills but they are exposed to…

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PAYNTR Golf, North America’s fastest growing golf footwear brand, today introduced new colorways for the Payntr X 001 F, which was PAYNTR Golf’s first shoe to market debuting in March 2021. The new colorways are currently available for purchase on the company’s website for $160 and will soon be available in select retail locations. PAYNTR Golf shoes fuse together a series of contrasting elements to allow golfers to optimize and harness the power in their swing – what PAYNTR labels the Performance Multiplied innovation ethos (Force x Velocity = Power). “PAYNTR Golf gives golfers a performance advantage and our shoes…

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Invited’s tech-driven entertainment and culinary experience offering fun for all ages and skill levels, is today announcing the plans for new locations in Grand Prairie (Dallas), Texas, Kansas City, Kansas, Panama City Beach, Florida, and Pooler (Savannah), Georgia. The addition of these four facilities, which are scheduled to open in 2024, brings the total number of BigShots Golf venues to 12, with 11 located in the United States and one in the United Kingdom. Each of the four new venues will include a two-story tee-line with interactive, climate-controlled tee boxes featuring cutting-edge technology powered by TrackMan Range.  These enhancements allow BigShots Golf games to be…

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Shot Scope, industry-leader in advanced GPS and on-course shot tracking technology, today unveiled Shot Scope Academy – a first-of-its-kind game tracking system, designed specifically for PGA Professionals and golf coaches. Utilising advanced technology, the Shot Scope Academy is able to establish unlimited connectivity between coaches and golfers to track and analyse performance on the course. It gives coaches the opportunity to connect with their community of players, with access to over 100 game statistics to help create tailored lessons and practice. The brand-new system allows coaches to track the performance of a golfer, with all the data from a round…

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Officials at aboutGOLF announced the launch of an enhanced suite of graphics thanks to Overdrive, a new graphics engine powered by Unreal Engine, the world’s most open and advanced real-time 3D creation tool. The company offered demonstrations of its simulator products featuring the new Overdrive package of graphic enhancements at the PGA Merchandise Show in Orlando, Fl. on Jan. 25-27. The aboutGOLF team were at Booth 3443 on the show floor and were hosting a closest-to-the-pin contest for interested members of the media throughout the three days of the conference. The winner received a wireless BOSE speaker. Renowned golf instructor…

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Ready to improve your putting consistency in 2023? We spent the day with Mike Nicolette – Sr Director of Research & Development at Parsons Xtreme Golf (PXG) – to learn some alignment stick drills to help putt more consistently. This particular drill helps with alignment and determining the path for the putter head. “You’ll start to make putt after putt after putt. And that helps the visualization out on the golf course and instills confidence that you’re actually going to make these five and eight footers.” ~Mike Nicolette’ PXG Putters: https://pxg.golf/3Zv5juv PXG Fitting: https://pxg.golf/3vM1AL6

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