Author: Aboo Tayub

Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.

Belfast-based software company Obbi Golf celebrates its first birthday by raising a £1.25 million investment, leading to the creation of 14 jobs. The award-winning software product is helping to change the way golf clubs manage their compliance, safety and training, and the company has already signed many customers across the UK and Ireland, several of which are in the Top 100 clubs in the world The tech start-up secured investment from TechStart Ventures and a small number of individuals, led by the renowned tech entrepreneur Patrick McAliskey, who is also joining Obbi Golf as its new Chairman. The investment comes after an…

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FlightScope, a leading player in the tracking and analysing of sports performance data, has announced the addition of a Face Impact Location add-on option for the FlightScope Mevo+ Pro Package. Face Impact Location precisely captures the location of contact on the club face with every strike, giving teachers, fitters and golfers important impact information in addition to the data points captured with the Mevo+ Pro Package. This extra element will give golfers and coaches the most fully equipped launch monitor and simulator at its price point in the industry. “We are excited to be able to add Face Impact Location as an…

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Construction on Flite’s flagship destination in Las Vegas, Atomic Golf, is underway and the facility is beginning to take shape. Currently, the concrete foundation is laid, and vertical beams are going up on the four-story structure. The golf entertainment venue will be a destination for golfers and non-golfers alike to take advantage of the technology-fueled entertainment in a welcoming environment. The 100,000 sq. ft. destination will boast 103 separate hitting bays, 10 putting bays and six bars, in addition to meeting space and other large breakout areas. Flite plans for the facility to serve as showcase for the next generation…

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Why did it take PXG ten-plus years to release a golf ball? That’s because the PXG Xtreme Premium Golf Ball – as with all of our products – was only released when it finally met the PXG standard for performance and innovation. Heralded as “the ball that does it all,” this sizzle breaks down the innovative technology that gives players both supreme accuracy and distance with this ball. 👉 SHOP THE NEW PXG XTREME GOLF BALL: https://pxg.golf/3Xsa2dP ABOUT PXG XTREME PREMIUM GOLF BALLS New PXG Xtreme Premium Golf Balls deliver big distance, snappy green-grabbing control, and a slick new alignment…

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Al Mouj Golf is celebrating having won the International Environmental Golf Club Award for 2023 at the Golf Environment Awards, a UK-based program that recognises excellence in environmentally sustainable practices within the sport. Located at the ocean’s edge within premium lifestyle destination Al Mouj Muscat, Al Mouj Golf is a World 100 course and the awards, organised by the British and International Golf Greenkeepers Association (BIGGA), reward outstanding clubs for how they protect and preserve their natural surroundings. Since 1995 they have shone a spotlight on eco-conscious matters within golf, attracting hundreds of entries from clubs throughout the world with…

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Invited and three-time APGA Tour winner Marcus Byrd today announced a strategic partnership that will provide the up-and-coming golfer with the resources and facilities available through membership access to Invited’s portfolio of courses throughout Atlanta. Byrd, who Tiger Woods recently named as the Charlie Sifford Memorial Exemption into the PGA TOUR’s Genesis Invitational, also won the APGA Tour Farmers Insurance Invitational at Torrey Pines to earn an exemption at the Honda Classic. Through the partnership, Byrd will have access to 21 courses throughout the Atlanta area and more than 208 courses nationwide. Byrd will join fellow APGA Tour star Kamaiu Johnson as an ambassador of Invited’s Gateway Club, a program…

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Check out the best shots from Monday’s conclusion of round 4 of the 2023 AT&T Pebble Beach Pro-Am, featuring Justin Rose, Brendon Todd, Brandon Wu, and Peter Malnati among others. SUBSCRIBE to PGA TOUR now: http://pgat.us/vBxcZSh This week, the PGA TOUR heads north up the California coast for the AT&T Pebble Beach Pro-Am. Former World No. 1 Jordan Spieth tees it up, looking to replicate his victory at the event in 2017, where he finished an impressive four shots clear of the field. Tom Hoge returns to Pebble Beach hoping to defend his lone title on TOUR. Last year Hoge…

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Jupiter-based PopStroke has added a valuable partner. TaylorMade Golf Company has made a deal that will push PopStroke’s value to $650 million. PopStroke, an upscale putting and dining venue, will have three venues in Palm Beach County by 2024. With the newly announced partnership, TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods. Founded by former Wall Street Executive Greg Bartoli, in just four short years PopStroke has become a leading putting entertainment experience among golfers. Bartoli opened PopStroke’s first location in Port St. Lucie in 2019, then brought on Woods as a co-owner in 2020. Woods’ TGR Design renovated the Port St. Lucie course…

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Club Car®, a global leader in golf, consumer and utility vehicles, has become a Worldwide Supplier of the 2023 Ryder Cup, extending its long term association with golf’s greatest team competition. Club Car has supplied team cars and support vehicles for the last 15 Ryder Cups and has been an Official Supplier of Ryder Cup Europe since 1997, when the event was held at Valderrama, Spain. It will now take on an elevated designation as a Worldwide Supplier to the 2023 edition of the iconic biennial contest, which takes place in September at Marco Simone Golf & Country Club in…

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Golf Genius, a leading provider of digital solutions to the golf industry, and Sportsbox.ai, an AI-powered single-camera 3D motion capture technology company, today announced a long-term contractual technology relationship. “We are very pleased to be partnering with an innovator like Sportsbox.ai,” said George Hansen, VP of Business Development at Golf Genius. “Their exciting 3D video capture and analytics app is rapidly gaining popularity among PGA coaches and their students who are eager to use advanced technology to diagnose and improve swing mechanics. By enabling coaches and students to initiate and access Sportsbox.ai sessions right from the Coach 360 app, we…

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