Off the back of a hugely successful 2022 for the PING apparel brand, their new Autumn/Winter 2023 range sees their largest and most technically advanced collection to-date, offering performance-driven golf clothing engineered for superior comfort and playability, whatever the weather. At the heart of the collection is PING’s innovative Sensor fabric technology platform, with SensorDry® and SensorWarm® products delivering the ultimate protection to keep the golfer playing through the toughest conditions. Offering a range of colours to suit all, PING deliver complete head-to-toe outfits combing classic heritage colours with seasonal palettes that continue to create fresh contemporary styling on and…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
ECCO GOLF, the world’s leading golf shoe manufacturer, has announced the signing of German golfers Esther Henseleit (24) and Freddy Schott (21) as brand ambassadors. Both Schott and Henseleit will be sporting shoes from ECCO GOLF’s innovative new SS23 collection when they begin their 2023 seasons. For three-time Tour winner Henseleit, her 2023 season starts with a bang. On February 2nd she will be teeing up at the LET’s Magical Kenya Ladies Open, a tournament she has won twice and where she is the defending champion. During her title defence, Henseleit will benefit from the innovative and unrivalled 360-degree breathability…
Golfzon – the world leader in golf simulator market share – will exhibit a variety of products at the 2023 PGA Show (booth #3127), including WAVE, its new portable launch monitor, and WAVE Play, a family-friendly home golf entertainment system, along with its renowned simulator lines. Set to hit the market this summer, WAVE is a dual-device launch monitor system that accurately detects every shot from tee to flag, down to even the most delicate putts. The portable WAVE can be used indoors or outdoors and tracks 26 ball flight parameters, all displayed and stored on the user’s mobile device with the…
PGA TOUR stars Collin Morikawa and Adam Scott join Tiger Woods, Rory McIlroy, Jon Rahm and Justin Thomas as players committed to play in TGL, a new primetime golf league in partnership with the PGA TOUR that will begin play in 2024. The announcement was made by TMRW Sports co-founders Woods, McIlroy and founder and CEO Mike McCarley. “As we fill out the TGL roster, the additions of champions like Collin Morikawa and Adam Scott continues to fuel our momentum towards the launch of TGL. The caliber of players Morikawa and Scott represent is indicative of the quality of competition we are striving to create within TGL,” said McCarley. “They both embrace what TGL can provide for fans, a short-form, elite competition in primetime where world-class players square…
Check out the best shots of the day from Round 4 at The American Express 2023, featuring Jon Rahm, Scottie Scheffler, Xander Schauffele and Davis Thompson among others.
The international division of Golf Genius, the leading provider of cloud-based golf software solutions, today announced record 2022 performance across key global markets. Across UK, EMEA and APAC regions, total rounds managed with Golf Genius Tournament Management increased year-on-year by 64%. Supporting this increase in rounds was a surge in customer adoption, with hundreds of new international customers using Golf Genius Tournament Management to elevate their golf competitions and events, including the 2028 Ryder Cup host venue, Adare Manor, Ganton Golf Club, Tokyo Classic Club in Japan, Fancourt in South Africa, and Huntingdale Golf Club in Australia. Total events processed by Golf…
Marketing agency 18Players have completed an extensive project for Royal Birkdale which included a new website, video and photography. The Leeds-based agency were commissioned to undertake the extensive digital project last Autumn for the famous Southport links. The photography and videos help enhance the visitor experience and the beauty of Royal Birkdale by offering a combination of aerial and ground-level shots which bring to life the course’s unique terrain and landscape. Thanks to the adoption of a sophisticated style of hole-by-hole video, the discerning golfer is able to gain a much richer perspective of what to expect when they are…
Autumn/Winter 2023 sees the introduction of PING’s most expansive range to-date, offering three unique collections featuring timeless prints in new seasonal colours. With technology at the heart of the collection, this new range offers classic and contemporary styles that provide more choice and outfit combinations than ever before. Designed with style and versatility to allow golfers the ability to layer up coordinating pieces, or wear alone, depending on the weather. “We’re confident that this new range offers every female golfer an outfit choice that they will feel their best in. The selection of garments has never been more expansive and…
Shot Scope, industry leader in advanced GPS, laser rangefinder and shot tracking technology, is delighted to announce a new addition to the team with Julie Benford appointed as non-executive board director. The addition of Julie, who is a highly reputable individual within the golf technology industry, to Shot Scope’s board will further solidify the brand as a dominant force in the market. Their comprehensive product line that includes GPS, laser rangefinder and shot tracking solutions helps golfers of all abilities improve by an average of 4.1 shots. Julie has extensive experience across a number of sectors, most recently the sports…
Located four miles south of the main resort clubhouse, Doak’s 18-hole routing is expected to open late spring of 2024, coinciding with the return of the U.S. Open to Pinehurst No. 2. With natural ridgelines, intriguing landforms, towering longleaf pines, streams and ponds, Doak envisions a course that complements the resort’s other courses through its contrasts. “The site is topographically distinct and drastically different from anywhere in Pinehurst,” Doak says. “It’s bigger, bolder and more dramatic. There’s about 75 feet of elevation change, and we’ll work our way up to it around the mid-point of the layout. You’ll have expansive…