Over the last six months, 15 golf clubs in Australia have utilised the Players 1st platform to survey their members, with some clubs extending this to their guests, providing a better understanding of their customers’ specific needs. This customer-centric feedback approach has exceeded expectations, resulting in a new partnership between Players 1st and Golf Australia. “Golf Australia are thrilled to bring the Players 1st survey tool to Australian golf clubs and facilities. Players 1st are the world leaders in golf-customer experience insights, and I look forward to the information we are able to provide to venues through this partnership,” says…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
Dubai Creek Golf and Yacht Club, located in the iconic Dubai Creek Resort, is set to open the DP World’s International Swing in 2024 with the announcement of an all-new event – the Dubai Invitational. Taking place in mid-January, the Dubai Invitational forms part of a new-look DP World Tour schedule for 2023/24, which further emphasises the strength of golf on offer in the UAE. Dubai Golf and Viya Golf venues will now host a total of four events throughout the season, with the Dubai Invitational and Hero Dubai Desert Classic at Emirates Golf Club also taking place in January.…
Leading equipment manufacturer, PING, has taken the next steps towards sustainabilityby installing 655 energy saving solar panels onto the roof of its headquarters in Gainsborough in the shape of the PING logo. The company has recently announced a collaboration with Cactus, a bespoke energy design service, that assisted with the installation of this exciting new project. The panels will produce an incredible 250,000Kwh of energy per year of which 71.5% will be consumed first hand by the business within day-to-day operations. This will have a significant impact on PING’s energy consumption and result in the organisation being 41.5% self-sufficient in terms of…
Golf Genius, the leading provider of cloud-based golf software solutions, has announced the appointment of golf club management expert and PGA Professional, Craig Palmer, as Country Manager for New Zealand. The news signals an expansion of Golf Genius’ operational presence in the New Zealand market and strengthens its commitment to supporting golf facilities across the country with its market-leading software solutions. Beginning with immediate effect, Palmer will provide golf club managers, PGA Professionals and other golf stakeholders with on-the-ground expertise and technical support to future-proof their operations and elevate their service offerings. Commenting on his appointment, Palmer said: “Ensuring every golf…
Hear why golf’s benchmark courses and leading travel companies are implementing the ZEST.GOLF Channel Manager portal to make more bookings, over 10x faster and with greater margins. GBT hosts ZEST.GOLF to discuss their automated guaranteed payment solution and the technology opening B2B to real-time bookings without installing software or changing tee sheet providers.
The Els Club Desaru Coast, the stunning coastal golf resort in Johor, Malaysia, has completed significant upgrades to the greens and fairways of its breathtaking Valley Course. The comprehensive enhancements to the playing surface offers a fantastic experience for golfers, a significant step for The Els Club Desaru Coast, which already boasts luxurious facilities for its guests, set amidst an enchanting and unforgettable landscape. Renowned for its stunning coastal views and challenging layout, the Valley Course has been meticulously improved to provide golfers with an even more captivating and enjoyable playing experience. These enhancements to the fairways and greens have…
PGA Golf Exhibitions and the PGA of America announced the debut of the first annual PGA Show Winter Jam, an after-hours concert experience, on Thursday evening, January 25, 2024, in a new concert lounge in Hall E of the Orange County Convention Center. All registered PGA Show attendees will receive complimentary admission to enjoy performances by a major music artist headliner, along with additional supporting music acts, beginning at 6 p.m. The PGA Show Winter Jam headline artist will be announced later this month and golf industry professionals are invited to follow PGA Show social channels beginning today for clues to guess the artist ahead of the announcement.…
Cascais, home to several of Portugal’s finest golf courses, will be on site in Lisbon promoting its digital golf passport during IGTM with the support of Golf Passport developer, ZEST.GOLF Technologies. The Cascais Golf Passport offers golfers and sales channels the ability to instantly book 3, 4 and 5-round packages online and in real time at bookings.visitcascais.com, selecting from any of the seven (7) Cascais-area golf facilities. On the coast of the Atlantic Ocean or framed by the mystical forests of Sintra, stunning views and varied layouts await at top-ranked Oitavos Dunes, Penha Longa, Quinta da Marinha, Estoril, Belas, Pestana…
TGL presented by SoFi, the new tech-forward, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, and ESPN have announced a multi-year partnership that makes ESPN the exclusive home of TGL matches in the United States beginning in January 2024. The announcement was made today by Rosalyn Durant, ESPN Executive Vice President, Programming and Acquisitions, and Mike McCarley, Founder & CEO, TMRW Sports and TGL. TGL programming will be featured across ABC, ESPN, ESPN2 and ESPN+. ABC will air a TGL presented by SoFi preview show on Saturday, Dec. 30. The inaugural TGL…
Industry leading marketing content resource centre and online learning platform, Golf Marketing Hub, is expanding its range of products with the introduction of Golf Marketing Hub Lite, at an introductory price of £10 a month. Led by Nicole Wheatley, owner of golf marketing agency Medi8 Golf and co-founder of the Women in Golf Awards, GMH Lite is designed as a cost-effective time saving resource for golf clubs, PGA Members and golf businesses. Part of the successful Golf Marketing Hub platform, GMH Lite designed for people who want to improve the impact of their marketing, but aren’t currently able to enjoy…