Author: Aboo Tayub

Golf Pride, a leading golf equipment brand and the number one grip in golf, has announced that 97% of the DP World Tour professionals that teed it up in the BMW PGA Championship at Wentworth did so with Golf Pride grips in their bags. In total, 134 out of the 138 players in the field trusted Golf Pride grips in their pursuit of a Rolex Series title. Each and every one of those players made the decision to play Golf Pride, as the company doesn’t pay a single player on any global golf tour – a testament to the quality…

Since its establishment in 2012, Players 1st has been on a mission to enhance member and guest experiences at golf clubs worldwide, with over 2,000 courses now using the platform. Now, with a new investment from Scale Capital, the customer experience management company is equipped to accelerate its already ongoing global expansion. “This partnership marks the beginning of an exciting chapter in Players 1st’s history. Whilst we had received several acquisition offers, we chose a strategy of raising funds for growth and ensuring an innovative future for the company. So, we are incredibly proud to have found the perfect partner…

While the August PGA Show Insider press time was too early for this big announcement, we just can’t wait to let you know that an exciting new addition is coming to the 2024 PGA Show. Consider yourself teased: There’s something big in store for next year’s Show. In the meantime, set your alerts for January 23-26, and be ready to register and book your hotel in early October for a fun and productive week when the world of golf gathers in sunny Orlando, Florida, for the 2024 PGA Show. The week will kick off with a full day of hands-on…

INFINITUM, the Costa Dorada golf and leisure resort which is fast becoming a European hub for elite professional and amateur golfers, has further bolstered its reputation with the launch of a new Callaway Performance Centre. The centre will guide golfers through a comprehensive fitting service for every club in their bag, utilising technology including OptiFit to select the perfect head, shaft and weighting. Callaway Performance Centres track factors such as swing speed, spin rates and launch angles to determine the best fit for each individual, offering the same level of service and detail that a top professional would receive. Complementing…

The Grove has teamed up with Arsenal Football Club during the 2023/24 Premier League season to extend the world class guest experience of the luxury five-star country escape to the foremost hospitality available at the Emirates Stadium. Teaming up for the third consecutive year, The Grove and the Gunners are providing football fans who love golf with the opportunity to secure a spot at several key home fixtures. Located only 18 miles from central London, The Grove seamlessly connects guests to the capital, making it the ideal location for those looking to enjoy a premium retreat whilst watching all the…

The Northern Junior Golf Tour (NJGT) hosted its grand final at Thonock Park last week, with 100 juniors teeing it up to compete for season-ending accolades. The PING-sponsored tour has been hosting events across the north of England throughout the year where young golfers of all levels have taken part and gained points to climb up the order of merit. The winners this year were; Austin Eastwood (U12 Boys Gross & Net), Thomas Suggitt (U14 Boys Gross), James Powell (U14 Boys Net), Ethan Jeff (U16 Boys Gross), Charles Calvert (U16 Boys Net), Joe Mulroy (U18 Boys Gross), Thomas Black (U18…

Mitsubishi Electric will become a Patron of the AIG Women’s Open for the next three years in a new agreement with The R&A. Its support of the Championship will begin this year when the AIG Women’s Open is played at Walton Heath from 9-13 August 2023. Mitsubishi Electric is one of the world’s leading names in the manufacture and sales of electrical and electronic products and systems used in Energy and Electric Systems, Industrial Automation, Information and Communication Systems, Electronic Devices and Home Appliances Neil Armit, Chief Commercial Officer of The R&A said, “We would like to welcome Mitsubishi Electric…

TGL, the new tech-forward, primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, has announced the formation of the fourth of six team ownership groups with New York Mets owner Steven A. Cohen acquiring the rights to the New York team in TGL. His TGL team representing New York will be managed by his family office, Cohen Private Ventures, and will compete in TGL’s first season launching in January 2024. The announcement was made today by Cohen and Mike McCarley, CEO, TMRW Sports and TGL. ”We’re excited to partner with TMRW…

A stellar field heads to the Emerald Isle as the 2023 Horizon Irish Open takes place at The K Club. It returns to The K Club for the first time since 2016, when Rory McIlroy famously claimed the title as he eagled the final hole to win by three strokes and earn his first title as a professional golfer. McIlroy returns this week to the place where it all started. He’ll be feeling confident after securing automatic qualification to Luke Donald’s Ryder Cup Team and finished 3T in the TOUR Championship last week. Shane Lowry will also be among the…

The Professional Golfers’ Association (PGA) has embarked on a groundbreaking research initiative in collaboration with Ipsos, a global leader in market research. This comprehensive project, named “Golf for All,” aims to define the future of golf by uncovering the evolving dynamics of golf participation and challenging traditional perceptions of the game. The Golf for All research project represents a significant milestone in understanding the diverse landscape of golf and reimagining its potential. Through a combination of extensive surveys conducted both online and offline, the initiative seeks to capture a panoramic view of golf participation, encompassing a wide range of experiences…