Today, modern golf entertainment leader Topgolf and SEGA of America announced a multiyear partnership that will bring Sonic the Hedgehog to life in Topgolf-owned-and-operated venues this November and Toptracer-enabled franchise venues around the globe by Q1 2025. The all-new game is an ultimate Sonic experience filled with classic characters and challenges sure to power up new and nostalgic fans alike. This is the first venture into the golf entertainment space for the Sonic the Hedgehog franchise and is the first Topgolf game developed with an external IP since Angry Birds at Topgolf was released in 2020. “We are beyond excited…
Author: Aboo Tayub
Aboo Tayub
Aboo Tayub is the publisher of Golf Business Technology and has worked in the business & technology publishing sector for over a decade.
The R&A today announced new participation figures that show an increase of more than three million adult golfers playing the sport. According to new research undertaken for the governing body, there are now 42.7 million on-course golfers (9 and 18-hole) in R&A affiliated markets (outside the USA and Mexico). The research figures for 2023 indicate a growth of 3.1 million on-course golfers since 2022. The growth trend began before the onset of Covid-19 and is now accelerating faster than the 2020-2022 pandemic period when there was an average of 2.5 million new on-course golfers per annum. The sport continues…
Innovative golf simulator software company Great Detail has introduced two ‘real’ golf courses to Awesome Golf Simulator plus exciting additions to some of its most popular features. Existing users across all compatible launch monitors will receive access to Wentworth’s historic West Course and Dubai’s spectacular Majlis course at the Emirates Golf Club as part of its 3.0 software update. 3.0 also includes a new Virtual Golf leaderboard, global Virtual Golf competitions, 5 new clubs to play with and golden bricks in its iconic Wrecking Balls game. A team of in-house developers has been working on the courses since signing the…
We’re thrilled to be the podcast partner of the Golf Business Technology conference, coming to Belfast from the 14th-16th May 2025. The conference will see esteemed speakers from around the world descend on Belfast to share their knowledge from their own areas of expertise, and enjoy some Irish craic while they are here! On the first Episode of our podcast series, it was great to be joined by fellow Northern Irishman Gareth Macklin, CEO of Obbi Golf to preface what promises to be an unforgettable few days in Belfast. To secure your spot in the conference: https://www.golfbusinesstechnologyconference.com Check out how…
Watch the highlights from the final round of the BMW PGA Championship, where Billy Horschel beat Rory McIlroy and Thriston Lawrence in a play-off.
High-end golf tourism event Elevate Golf has added some of Europe’s most reputable venues to a stellar line-up ahead of October’s showcase. Eight giants of continental golf, including Greece’s Costa Navarino and 2023 Ryder Cup venue Marco Simone Golf & Country Club, will join an array of the UK and Ireland’s standout names at the Old Course Hotel, St Andrews, from October 27-31. Delivered by industry experts with more than 20 years’ experience, Elevate Golf is tailored to connect the finest golf courses, accommodation providers and international tour operators. Sicily’s Verdura Resort – owned by legendary hotelier Sir Rocco Forte, who was recently…
The R&A and global sports marketing agency Two Circles have agreed a new, expanded long-term relationship, working together to drive growth across ticketing, premium experiences and fan experience propositions at The Open, with planning for The 154th Open at Royal Birkdale in 2026 already well underway.The announcement follows a record-breaking number of spectators for The Open at Royal Troon in July with 258,174 fans lining the course to witness Xander Schauffele’s successful pursuit of the famous Claret Jug, as he became Champion Golfer of the Year for the first time.The 152nd Open saw a 50% increase on tickets sold in…
Global sports and entertainment agency, 54, and Bahrain International Golf Course Company (BIGCC) are joining forces to supercharge the development of Bahrain’s golfing ecosystem, following the announcement of a unique strategic partnership. A Memorandum of Understanding (MoU) was signed between both parties on Saturday 14th September at The Royal Golf Club signalling a formal commitment that will see the development of a comprehensive strategy to boost Bahrain’s burgeoning golf tourism industry and sports investments assets. The collaboration will focus on promoting sustainable growth while elevating Bahrain’s global position through a series of strategic initiatives, including developing a long-term golf tourism…
Attendee registration for the 2025 PGA Show, Jan. 21-24 in Orlando, is now open at PGAShow.com. Complimentary registration is available to all qualified golf industry professionals through Oct. 4, 2024. After that date, PGA of America Golf Professionals, LPGA Professionals and International PGA Members can continue to register at no cost and a modified industry professional registration fee schedule will begin Oct. 5. Since its inception in 1954, the PGA Show has grown into the longest running and largest global business gathering of the $102 billion golf industry. The PGA Show is expanding again in 2025 with strong support from top and emerging brands, high demand…
Les Bordes, globally recognised as being one of the world’s most prestigious golf clubs, is providing an opportunity for younger golfers to become a part of its exclusive golf family with the launch of a new ‘Fee Membership’ category. Aimed primarily at single-figure golfers from the ages of 25 to 45, the non-equity memberships will allow applicants to enjoy all the playing privileges of a debenture member at the renowned 46-hole French venue, which sits in the secluded environment of the Loire Valley’s Sologne Forest and features the acclaimed Old and New courses. Available on a limited basis, the new…